UserTesting: On-Demand Human Insights e faʻaleleia atili ai le Tagata Faʻatau Galue

Lē maua le HTML

O le maketiina faʻaonapo nei e faʻatatau i le tagata faʻatau. Ina ia mafai ona manuia i se tagata faʻatau-centric maketi, kamupani e tatau ona taulaʻi atu i le poto masani; e tatau ona latou malamalama ma faʻalogo i tagata faʻatau manatu e faʻaauau ai le faʻaleleia o latou poto masani latou te fausiaina ma tufaina atu. Kamupani e taliaina manatu loloto o tagata ma maua ni tali lelei mai a latou tagata faʻatau (ae le naʻo suʻesuʻega faʻamaumauga) e mafai ona sili atu ona fesoʻotaʻi ma fesoʻotaʻi ma a latou tagata faʻatau ma tagata faʻatau i sili atu anoa auala.

O le aoina o malamalamaaga a tagata e pei o le tuʻuina o oe i totonu o seevae o au tagata faʻatau e aʻoaʻo, malamalama ma suia ma o latou manaʻoga. Faatasi ai ma le malamalamaaga a tagata, kamupani e mafai ona puʻeina le talafeagai manaʻoga manaʻomia e aapa atu i le tagata faʻatau i ni auala fou, fou, ma aoga e mafai ai ona faʻatosina lelei ai tupe maua, taofia, ma le faʻamaoni.

Faʻamaoniga a le Tagata

O mea leaga na tutupu i luga o upega tafailagi ma polokalama, ma le lalolagi moni, e le na o le le fiafia i tagata faʻatau, o loʻo latou totogia kamupani miliona miliona i le tausaga. Tagata faʻaoga e faʻafaigofie ai i faʻalapotopotoga ona maua mai i luga o manaʻoga manatu mai a latou maketi fuafuaina-poʻo fea lava latou te i ai. Faʻatasi ai ma le faʻavae i luga o manaʻoga o le UserTesting, e mafai e faʻalapotopotoga ona iloa 'le mafuaaga' i tua atu o fefaʻatauaiga a tagata faatau. I le malamalama ai i faʻamoemoe, pisinisi mafai ona faʻaleleia ma maua ai ni mea ofoofogia ni poto masani, puipuia le ituaiga, ma unaʻia sili faʻatau tagata faʻamalieina. Faʻatasi ai ma le tulaga o le UserTesting, e mafai e pisinisi ona:

manulautī- Saili ma fesoʻotaʻi ma le au maimoa saʻo e manaʻomia, aunoa ma le taumafaiga, taʻamilosaga umi poʻo tau e fesoʻotaʻi ma le faʻaaogaina o tagata e tuʻuina mai ni manatu faaalia.

  • Avanoa tagata faʻatau ma pisinisi faʻapolofesa mai le salafa o le kelope luga-manaʻomia ma le sili ona tele, sili ona eseese faʻamaonia vaega o suʻesuʻega tagata auai.
  • Oomi i tagata faʻatau, tagata faigaluega, ma paʻaga e ala ile imeli, ala o faʻasalalauga poʻo isi auala.
  • Faʻamau i luga o faʻapitoa tagata, faʻaaogaina le faʻamamaina agavaʻa, pei o le faʻafanua, faʻafanua, ma le sosia o le tamaoaiga.
  • Faʻafesoʻotaʻi ma tagata faʻapitoa ma e faigata ona oʻo atu i tagata faʻapisinisi ma le fesoasoani mai a le matou vaega o tagata atamamai.
  • Faamautinoa ua e mauaina le sili atu ona maualuga manatu faaalia e logoina lau taumafaiga CX ma UserTesting's faʻamaonia ma iloiloina 1st pati tagata faʻatau ma pisinisi vaega faʻapolofesa.

auai- Filifili le ituaiga o suʻega o le a maua mai ai le sili ona aoga, mafai gaioiga malamalamaʻaga aunoa ma le pulega faʻalavelave pe o le manaʻoga mo le poto faʻapitoa suʻesuʻega.

  • Maua tali ile toeititi ole 1-2 itula ile faʻaogaina o template, otometi ona suʻe, ma foliga e faʻataʻitaʻi ai soʻo se poto masani.
  • Maua ni manatu i soʻo se mea, pei o le desktop, mobile app, poʻo mea na tutupu i le fale, ma oloa i soʻo se atinae tulaga.
  • Faigofie faʻatulagaina soʻo se tasi i lau 'au e mafai ona faia ola pe puʻea suʻesuʻega mo soʻo se poloketi, i soʻo se taimi.
  • Iuga i totonu o itula o lona uiga e mafai ona e suʻesuʻeina soʻo se mea e te manaʻomia tagata malamalama i, aveʻese le mate i tua atu o lau pisinisi teu tupe - pe o ni oloa prototypes, mamanu faʻasolosolo, maketiina feʻau, faʻalauiloa ata, uepesite
  • Galulue ma matou tagata atamamai pe a e manaʻomia le fesoasoani i le fuafuaina o sili atu faigata faʻapitoa suʻesuʻega.

Malamalama- Puʻe ma faʻamalamalama lelei tali ma tali, ona faʻalauteleina lea ile faʻalapotopotoga e faʻatele ai le galulue faʻatasi ma le finagalo autasi.

  • Faatasi ai ma uma tagata faʻatau malamalamaaga i le tasi nofoaga, vave auiliiliga e mafai i le tusia mai le atoa atulaulau o faʻamatalaga.
  • Aveese ma faʻamalamalamaina faitioga tagata faʻatau malamalama e unaʻia le maliega i filifiliga saʻo ma isi sitepu.
  • Faʻasoaina agavaʻa faʻafaigofie e faʻafesoʻotaʻi faʻamatalaga i le atoa faʻalapotopotoga.
  • Maua le faʻatau mai i paʻaga e ala i le tuʻuina atu o faʻamaoniga manino, le mafaafitia e uiga i mea e manaʻomia, manaʻomia ma manaʻomia e tagata faʻatau.

Tagata faʻatau: Faʻafefea ona galue

Faʻamatalaga a le Tagata: Mea Taua

O loʻo faʻaauau pea le faʻalauteleina o le UserTesting tagata vaʻaiga tulaga ma ua faʻaopopoina se faʻataʻitaʻiga fou, faʻamaonia vaʻaiga foliga, suʻega o laʻau, o se tuʻufaʻatasia ma le Qualtrics XM Platform, ma faʻailoga atamai.

  • Faʻavasega faʻamatalaga ma ata vitio e malamalama ai i le "aisea" i tua atu o tagata faʻatau faamoemoe
  • Tuʻufaʻatasia a latou Qualtrics XM faʻavae e faʻaopopo ai faʻamaumauga suʻesuʻega ma malamalamaaga lelei, ma aumaia ai le sili atu talaʻaga i le "aisea" i tua atu o suʻesuʻega faʻaiuga.
  • Leverage masini aʻoaʻo ia vave faʻaavanoa taimi sili ona taua a tagata faʻatau
  • Faʻaaoga ni pine atamai e suʻe ai ma malamalama ai i taimi e sili ona taua i totonu o se vaega o tali a le vitio
  • Faʻaaoga se masini suʻesuʻe faʻataʻitaʻiga e iloilo ai ata vitio faʻamatalaga ma auiliiliga i le moni-taimi. 

Tagata faʻaaoga laʻu suʻega - Laʻu Tusi faʻamalosia kamupani e popo i totonu o latou lava tagata faʻatau, tagata faigaluega ma paʻaga faʻamaumauga tuʻufaʻatasia e aoina malamalamaaga ma manatu faaalia. I le suʻesuʻeina o mea na tutupu i tagata sa iai muamua, e mafai e kamupani ona mautinoa o loʻo latou faʻailoaina ni manaʻoga tau pisinisi e leʻo ausia nei.

Faʻatasi ma laʻu tagata faigaluega, e mafai ona e:

  • Faaputuputu i luga-manaʻomia, mafai ona faʻatautaia, manatu faaalia mai o loʻo iai tagata faʻatau, alamanuia atamamai, ma sili atu.
  • Maua ni malamalamaʻaga e sili atu le saoasaoa ma atoatoa oe lava-suʻega suʻega ma sili ona faʻatutuina maimoa.
  • Faʻaaofia tagata faigaluega ma faatupuina le fiafia e uiga i lau ituaiga ma oloa.

Tagata faʻaaoga Tofotofoga Ola Talanoaga - Talanoaga Ola saunia se ola, faʻatulagaina faʻatalanoaga e otometi lava ona faʻamaumauina ma tusitusi ina ia mautinoa uma aʻoaʻoga puʻeina ma fefaʻasoaaʻi i le faʻalapotopotoga atoa. Ola talanoaga e mafai ai le tutusa aso, 1: 1 fesoʻotaʻi tagata faʻatau talanoaga ma lagolagoina leo o le tagata faʻatau taumafaiga. E mafai e tagata fai faʻatalanoaga ona mafaufau i ni faʻaaliga e leʻo ni upu, e pei o foliga vaaia ma le leo e faʻalelei atili ai le tagata faʻaaoga - ma e mafai ai ona vave faʻasolosolo poʻo faʻatonutonu le talanoaga e suʻe ai ni mataupu faapitoa pe malamalama atili ai foʻi i le tagata. Faatasi ai ma le Live talanoaga, e maua ai e sui auai le avanoa e tuʻuina atu ai le tele o mataupu i fesili, faʻasoa i mea na luitauina ai, ma tuʻuina atu i le kamupani ni aitia mo le faʻaleleia atili.

Lona tolu-vaega suesuega faʻaalia ai o le tagata faʻatauaina vaega mafai ona tele luitau. Faʻatasi ai ma nei mea o taimi taimi, faʻafitauli faʻatosina talafeagai suʻega, groupthink, ma le taugata tele ma faʻataʻitaʻiga faʻailoga tagata. O le UserTesting e faʻaitiitia ai nei mea faʻafitauli e ala i le faia o suʻesuʻega a le au faʻaoga (feololo pe le fetuʻunaʻi), ole tali atu i tagata e tali mai ma / pe faʻatautaia le 1: 1 talanoaga faigofie, taugofie, manaʻomia ma taimi tonu.

Le Pisinisi Taua o se Sili Tagata Faʻatau Masani

Ae faimai foi Forrester, 73 pasene o kamupani mafaufau tagata faʻatau poto masani o se mea e sili ona faʻamuamua, ae naʻo le tasi pasene o kamupani aumaia se sili ona lelei poto masani - ae afai e te manaʻo lau tagata faʻatau e tumau faʻamaoni e tatau ona e tuuto i le fausiaina luga o le poto masani. Ina ia mautinoa le afaina o pito i lalo tupe maua, oe tatau ona faʻatautaia ma teu tupe i le tagata faʻatau poto masani ma opogi faʻaauau le aʻoaʻoina ma mauaina ia masani ona faʻasolosolo ma faʻaleleia i luga o le poto masani e te tuʻuina atu i le iuga tagata faʻaoga. I aso nei, maketi taʻitaʻiga ma tauvaga eseʻesega ua faʻateleina filifili i luga o ai e maua ai le sili tagata faʻatau poto masani. Kamupani o loʻo teu faʻafaigaluega i le CX penefiti mai le faʻaleleia atili o le faʻatumauina o tagata faʻatau, faʻamalieina o le au faʻatau ma le faʻateleina o fefaʻatauaʻiga o avanoa ma faʻatau iai.

Ua tatou i ai nei i se taimi o le tagata faʻatau poto masani e taua i le kamupani pito i lalo laina. Tagata faʻatau faʻavae faʻavae se lelei poto masani ese mai le mea latou te manatu o se lelei poto e avea ai; e le faʻavae i luga o mea na latou faia i taimi ua tuanaʻi. Ona o lenei, e taua tele le tuʻuina atu i kamupani ma malamalamaʻaga latou te manaʻomia e faʻaauau pea faʻaleleia e faʻafetaui ai tagata faatau faʻamoemoe. 

Andy MacMillan, Pule Sili o le UserTesting

Saini i Luga mo se Faʻatauga E leai se tau mo le faʻaaoga

O le'a sou manatu?

O lenei 'upega tafaʻilagi e faʻaaogaina le Akismet e faʻaitiitia le spam. Aoao pe faapefea ona faʻasoa lau faʻamatalaga faʻamatalaga.