E Tusa Lenei Lau Itulau Lesitalaina?

Faʻamolemole

Na ou lesitalaina i se laʻasaga faigata lava mai i se kamupani ma se ofo ofo. O imeli e faigofie ona fai ae e umi lava se kopi. O taimi uma na ou faia ai se gaioiga i luga o la latou 'upega tafaʻilagi, ou te maua ai' eseʻese mataupu faʻavae i luga o laʻu gaioiga (poʻo le le toaga). O le asō na ou mauaina ai se lelei tusia imeli ae na ou filifili e lafoa le ofo ma faʻamavae mai imeli.

Lenei faʻafefea ona latou faʻamavae:

Faʻamuta le laupepa itulau

Oi! O le feau lea i tua atu o lenei, "ua e taofi le taʻalo ona o lea ua tatou o atu i le isi susu .. vaai oe!"

Naʻo le aunoa ma le "vaai ia!".

Tolu Vaega Mo Lau Lesitalaina Landing Itulau:

  • Totogi Faʻavae Tusi - Ofo le autu-faʻavae faʻamavae ae le o le faʻamavae talimalo. Atonu e faigofie pei o le, "Sa e lesitalaina mai lenei imeli taumafaiga, o nisi nei o mataupu e te ono fiafia i ai:" ma se ofo e filifili ai i isi. Atonu e te taumafai foʻi e nonoa se faʻamalosiʻau ia te ia.
  • Mafuaaga mo le Lesitalaina - Fesili Aisea! Aisea na latou le lesitala ai? Na tele naua imeli? Le lava? Le fiafia? Leai se imeli tauvaga e atoatoa, faʻafefea e te le o fesili pe faʻafefea ona e faia sili atu? Faʻafetai ia latou mo le auai ma faʻatoʻese pe a latou filifilia se mafuaʻaga e fai mai, "oe susu!"
  • Avanoa Faʻaopopo - Faʻaaoga uma na itulau fanua fanua mo isi ofo! Aua le togiina se tele paʻepaʻe avanoa itulau i lenei tagata! Sa latou i ai iina ma le fiafia ma le faʻamoemoe i se tasi taimi po o seisi (pe a latou lesitala). Aisea e le faʻaalia ai au oloa fou, tautua, papalagi, ma isi mea? Faʻafefea faʻafesoʻotaʻiga fesoʻotaʻi mulimuli?

Ina ua ou faigaluega mo le ExactTarget, na ou faʻatinoina lenei lautele ituaiga faʻataʻitaʻiga-lautele (ma maketiina faia le kopi ma le ata). O le itulau o loʻo i ai le faʻafetai, o le blurb e uiga i le ExactTarget, a Personalized Demo link, faʻapea foi ma fesoʻotaʻiga i le vaega o totoe o la latou 'upega tafaʻilagi!

ExactTarget Unsubscribe Itulau

O isi taimi e amata ai le faʻatau pe a savali atu le tagata faʻatau poʻo le tagata i fafo o le faitotoʻa. E i ai sau avanoa e faia ai se lagona tumau, aua le misia i se avanoa avanoa!

5 Faamatalaga

  1. 1

    I wonder how my aging (but web-capable) grandparents might interpret “removed” (assuming they could figure out how to unsubscribe from so o se mea. Removed from the Internet? Removed from their high speed connection? Removed from their home? I can just picture their desperate pleas for help….

  2. 3

    Douglas, this is a good tip. My unsubscribe isn’t that bad by all means, but it’s not dazzling either. I ask why they unsubscribed and thank them for reading.

    But I think it’s a good idea to revisit the page to see what they see and make sure it’s the message you want to leave them with.

  3. 4

    I guess a “prettier goodbye page” is OK. But I have a hunch it’s pointless unless you are reminding the user about the information they are unsubscribing from.

    Usually, if someone bothers to hit the unsubscribe link, it’s a done deal.

    As far as a dialog that asks why the user is unsubscribing, I’d like to see some concrete stats about whether the user fills out the form and what they say.

    Personally, when a “Why are you leaving” box or page loads after I’ve confirmed my wishes … I don’t even wait for the page to load before I hit the browser’s close button.

    • 5

      Talofa Chris,

      I agree that the unsubscribe is probably a done deal – my point is that you can continue to try and build a relationship with the person as well as provide them with alternative products or services.

      In fact, I think a great way to handle a page like this is to monitor your analytics package and see how many folks are interacting AFTER the unsubscribe!

      Fa'afetai!
      Doug

O le'a sou manatu?

O lenei 'upega tafaʻilagi e faʻaaogaina le Akismet e faʻaitiitia le spam. Aoao pe faapefea ona faʻasoa lau faʻamatalaga faʻamatalaga.