Suʻesuʻega & SuʻegaMaketi aanoMaketiina & Faʻatau Vitio

Faʻafefea ona faʻaaoga Google Analytics Custom Groups ma Google Tag Manager

I se tusitusiga talu ai, na ou faʻasoa ai faʻafefea ona faʻaoga Google Tag Manager ma Universal Analytics. O se amataga faigofie lava na o le faʻateʻaina o oe mai le eleele, ae o le Google Tag Manager o se maoaʻe fetuʻutuʻunaʻi (ma faigata) mea faigaluega e mafai ona faʻaaogaina mo le fiaselau o 'eseʻese metotia.

E ui lava ou te iloa o nisi atinaʻe mafai ona faʻaitiitia nisi o faigata o lenei faʻatinoga, na ou filifili e alu tusi lesona ma plugins, fesuiaʻiga, faʻaosoina ma faʻailoga. Afai e i ai sau sili sili auala o le faʻatinoina o lenei taʻiala e aunoa ma le tulafono - i auala uma faʻasoa atu i manatu!

O se tasi o na taʻiala o le agavaʻa e nonofo ai Faʻavasegaina o Aano i Universal Analytics faʻaaogaina le Google Analytics. O lenei tusitusiga o le a avea ma tuʻufaʻatasia o le le gaoia, faʻafitauli e ao ona mataala i ai, ma se laʻasaga i lea laasaga taʻiala i le faʻapitoa faʻatinoina o le Content Grouping faʻaaogaina DuracellTomi's Google Tag Manager plugin mo le WordPress, Google Tag Manager ma Google Analytics.

Google Tag Manager Rant

Mo se meafaigaluega sili ona faigata, Google lagolagoina tala matua faʻasusu. E le naʻo loʻu tomumu, ua ou faʻamaoni. O latou vitio uma, pei o le tasi i luga, o nei susulu ma felanulanuaʻi vitio i luga o mea e mafai ona faʻataunuʻuina ma matua leai se laʻasaga ma lea laʻasaga vitio, leai se screenshot i a latou tusitusiga, ma naʻo luga tulaga faʻamatalaga. Mautinoa, latou te aofia uma filifiliga ma fetuʻutuʻunaʻi ia te oe i lau oe manaʻoga ae e leai sau auiliiliga auiliiliina i le faʻasalalauina atu.

I le maeʻa ai o le 30 faʻamatalaga o le faʻailoaina o aʻu faʻailoga, le anoanoai o faʻatonuga i totonu o le Google Analytics, ma nai vaiaso na pasi ane i le va o suiga e faʻataʻitaʻi ai ... Sa ou matua faʻatagaina lava lenei faʻamalositino. Nei o lua fausaga opea e tatau ona galulue seamless ae moni lava toeititi lava leai productised tuʻufaʻatasia soʻo se mea i fafo atu o ni ulugaliʻi fanua e sauniuni ai.

Google Content Faʻavasegaina Ita

A o faʻavasegaina ma faʻailogaina sa i ai mo ni nai tausaga, e te le mauaina i le agavaʻa o Aano Faʻavasegaina. Masalo ou te lolomiina se pou pei o lenei e tuʻufaʻatasia tele vasega, se taseni pe sili atu faʻailoga, screenshots, ma le vitio. Mata e le o se mea ofoofogia le fasi ma tipiina na faʻamatalaga faʻaaoga le Google Analytics? Ia, manuia, ona o lou mafai e atiaʻe ai mataupu vaega e faʻatapulaʻaina. E leai ni auala e pasi ai se faʻavasegaga o vasega, faʻailoga, poʻo ni uiga ia Google Analytics. O loʻo e mau i le faʻatulagaina o tusitusiga e 5 faʻatapulaʻa i le tasi fesuiaiga taʻitasi

O lona iʻuga, ua ou fuafuaina laʻu Upega Vasega i le auala lenei:

  1. Aano o le Mataupu - Ina ia mafai ona ou vaʻai i tala e pei o le "faʻafefea ona fai" ma isi tusitusiga masani ua faʻaautuina.
  2. Mataupu vaega - Ina ia mafai ona ou vaʻai i le muamua vasega ma vaʻai pe faʻafefea ona lauiloa vasega taʻitasi ma faʻafefea ona fai mea i totonu.
  3. Tusitala Tusitusiga - Ina ia mafai ona ou vaʻai ia matou tagata asiasi malo ma vaʻavaʻaia poʻo fea o loʻo unaʻia le faʻauo ma le liuaina.
  4. Initaneti Ituaiga - Ina ia mafai ona ou vaʻai i infographics, podcast, ma vitio e vaʻai pe faʻafefea ona faia na mea i le faʻatusatusa i isi mataupu ituaiga.

O totoe o lenei aʻoaʻoga e faʻavae i luga o le mea moni ua uma ona e saini mo le Google Tag Manager.

Sitepu 1: Faʻatulagaina ole Google Analytics Content Grouping

E te tau le tau mauaina ni faʻamatalaga e sau i le Google Analytics ina ia mafai ai ona seti lau Content Grouping. I totonu ole Google Analytics, faʻafesoʻotaʻi i le pulega ma o le a e vaʻaia ai Vaega Faʻavasegaina luga o le lisi:

mataupu-faʻavasegaina-admin

Totonu o Aano Faʻavasegaina, oe manaʻo e faʻaopopo kulupu faʻavae uma:

Faʻaopopo le Vasega Faʻavasegaina

Matau ia aū e lua! Ina ia sefe oe mai le saeia lou lauulu pe a le o faʻaalia au faʻamatalaga i Google Analytics, ia matua mataala i le faʻalua-siakiina o le slot faʻafetaui lau numera numera. Aisea o lenei foi o se filifiliga e sili atu ia te aʻu.

O le lisi maeʻa faʻavasegaina lisi e tatau ona foliga faʻapenei (pe a e kiliki faʻavasega… aua mo nisi mafuaʻaga Google Analytics fiafia e faʻasauā tatou le faʻamalosia tagata faʻamalosi tagata o loʻo mafaufau pe aisea ua le maeʻa faʻavasegaina ai i latou i numera numera. Oi… ma afai e leʻo lava le sauaina, e le mafai ona e aveʻeseina se faʻavasegaina o mea. E mafai ona e faʻaleaogaina.)

lisi-faʻavasega-lisi

Whew… aulelei. O la matou galuega ua faia i Google Analytics! Ituaiga o… e tatau ona tatou faʻataʻitaʻia ma lafo nisi faʻamatalaga mulimuli ane e mafai ona tatou toe iloiloina.

Sitepu 2: Faʻatuina o le DuracellTomi's WordPress Plugin mo le Google Tag Manager

Sosoo ai, tatou manaʻomia le amata lolomiina faʻamatalaga e Google Tag Manager mafai ona puʻeina, auiliili, ma faʻaosofia Google Analytics code ala i ai. O lenei e mafai ona avea o se galuega e le mo ni ofoofogia WordPress atinae iina. Matou te fiafia i filifiliga avanoa i DuracellTomi's WordPress plugin. E lelei pulea ma lagolagoina.

Uʻu lou Google Tag Manager ID mai lau Workspace i le Google Tag Manager ma tuʻu i totonu ole seti lautele o tulaga> Google Tag Manager ID fanua.

google-tag-manager-id

Ou te matua fautuaina faʻapipiʻi le plugin i le faʻaaogaina o le metotia faʻapitoa le mea e te tuʻuina ai le tusitusiga i lau autu (masani le ulutala.php faila). Afai e te le faia, e mafai ona mafua ai se isi mataupu o le a matua faʻaleaogaina ai oe valea ... le dataLayer o loʻo lafoina le plugin i le Google Tag Manager tatau lava tusi muamua ae le i utaina le tala mo Google Tag Manager. Ou te le malamalama i le faʻamatalaga o loʻo aʻafia ai, na ona e iloa o le a e tosoina lou lauulu i fafo ma mafaufau pe aisea e le lelei lafoina ai faʻamaumauga e aunoa ma lenei tulaga.

google-tag-manager-custom

O le isi sitepu o le configure mea dataLayers e te manaʻo e pasi ia i Google Tag Manager. I lenei tulaga, o loʻo ou pasia le ituaiga pou, o vaega, o faʻailoga, o le pou igoa igoa, ma le pou igoa. Oe o le a vaʻaia e tele isi avanoa o loʻo avanoa, ae ua uma ona matou faʻamatalaina faʻavasega matou configuring ma pe aisea.

Google Tag Manager WordPress dataLayer

Ile taimi nei, ua faapipiʻi le plugin ma Google Tag Manager ua utaina, ae e leʻo iai sau faʻamatalaga tuʻuina atu i Universal Analytics (ae). Afai e te vaʻaia nei le mafuaʻaga o lau itulau, oe o le a vaʻaia faʻamaumaugaLayers lolomiina mo Google Tag Pule, e ui lava:

Code Vaʻai

Faʻaaliga o le dataLayer ua tuʻufaʻatasia i le ki-taua paga (KVPs). I totonu laasaga 4 lalo, o le a matou faʻaali atu ia te oe pe faʻafefea ona faʻamaonia nei e aunoa ma le vaʻai i le code mafuaʻaga o lau itulau. Mo le DuracellTomi Plugin, o ki ia:

  • Itulau Igoa - Lenei o le ulutala o le itulau.
  • ItulauPostType - Lenei a le o se pou poʻo se itulau.
  • ItulauPostType2 - Lenei a le o se tasi pou, vaega archive, poʻo le itulau.
  • ItulauCategory - Lenei o se faʻavasega o vaega na tuʻufaʻatasia ai le pou i totonu.
  • itulauAttribut - Lenei o se faʻasologa o faʻailoga na faʻailoga ai le pou.
  • itulauPostAuthor - Lenei o le tusitala po o le pou.

Taofi lelei nei mea, o le a tatou manaʻomia nei mea mulimuli ane aʻo tatou tusia a tatou faʻailoga.

Ou te manatu o loʻo i ai sau Google Analytics plugin ua utaina pe na e teuina le analytics tusitusiga i lau autu oe lava. Tusi i lalo lau Google Analytics ID (foliga mai i le UA-XXXXX-XX), e te manaʻomia le isi. E te manaʻo e aveʻese le script script poʻo le plugin, ona uta lea o Universal Analytics e ala ile Google Tag Manager.

Laʻasaga 3: Faʻatulagaina ole Google Tag Manager

Afai o loʻo e popolevale e uiga i le le lolomiina o Google Analytics i luga o lau '' upega tafaʻilagi i lenei taimi, seʻi o tatou faia lena mea moni vave ae tatou te leʻi faia ni suiga. A e ulufale i le Google Tag Manager, filifili lau Workspace:

  1. filifili Faʻaopopo se faʻailoga
  2. filifili Universal Analytics, taʻu lou igoa i le agavale agavale ma ulufale i lau id UA-XXXXX-XX
  3. Taʻu nei le faʻailoga le taimi e te afi ai nei e ala i le kiliki i luga o Triggering ma filifilia uma itulau.
Universal Analytics Fa'aopoopo Tag Google Tag Manager
  1. E le o maeʻa! O lenei e tatau ona e kiliki Lomiga ma o le a ola lau pine ma analytics o le a utaina i luga!

Sitepu 4: O Galue Moni le Google Tag Manager?

Oi, oe o le a alofa i lenei tasi. Google Tag Manager e oʻo mai ma se metotia e faʻataʻitaʻi ai au faʻailoga e fesoasoani ia te oe e faʻafitauli ma faʻaleleia. E i ai sina tamaʻi lisi ile filifiliga Publish e mafai ona e kilikiina - tofo.

Google Tag Manager Muai Vaaia ma Debug

Tatala nei le 'upega tafaʻilagi o loo e galue i luga o se fou tab ma o le a faʻamanatuina oe vaʻai i le Tag Manager faʻamatalaga i se vaevaega vaega:

Google Tag Manager - Muaʻi Vaaia ma Debug

O le a le malu o lena? O le taimi lava tatou te pasi ai i le faʻavasegaina o mea e tuʻufaʻatasia ai faʻamatalaga e faʻaaoga ai le Google Tag Manager, e mafai ona e vaʻaia le faʻailoga o loʻo fanaina, o le a le mea e le faʻamumuina, ma ni faʻamaumauga ua pasi! I lenei tulaga, o le Tag na matou faʻaigoaina Universal Analytics. Afai matou te kiliki i luga o lena, e mafai ona matou vaʻaia moni le Google Analytics faʻailoga faʻamatalaga.

Sitepu 5: Faʻatulagaina o Vasega Itulau i le Google Tag Manager

Woohoo, ua toeititi maeʻa tatou! Ia, e leai. Lenei o le a avea ma sitepu e ono mafai ona matua avatua ia oe se taimi faigata. Aisea? Aua o le fanaina o se itulau faʻaaliga i Universal Analytics ma le Aotelega faʻavasegaina tatau ona faʻataunuʻuina i se tasi gaioiga. Faʻatonu, o le ala lenei e tatau ona tupu ai:

  1. Ua talosagaina le itulau WordPress.
  2. O le WordPress Plugin faʻaalia le dataLayer.
  3. Google Tag Manager script faʻatinoina ma pasi le dataLayer mai le WordPress i le Google Tag Manager.
  4. Google Tag Manager fesuiaʻiga e iloa i le dataLayer.
  5. Google Tag Manager faʻaosoina e faʻamaonia faʻavae i luga o suiga.
  6. Google Tag Manager faʻamamaina ni faʻailoga maʻoti faʻavae i luga o faʻaoso.
  7. O se faʻapitoa faʻailoga ua faʻaumatia e tulei le talafeagai mataupu faʻavasegaina faʻamaumauga i Google Analytics.

Ma… afai o le mea muamua e tupu o le dataLayer pasi ia Google Tag Manager, ona tatau lea ona tatou mafai ona faitau na ki-taua paʻaga. E mafai ona tatou faia lenei mea ile faʻailoaina o na suiga fesuiaʻi.

Google Tag Manager Faʻamatalaina-uiga eseese

O lenei e tatau ona e faʻaopopo ma faʻauiga taʻitasi fesuiaʻiga na pasia i le dataLayer:

  • Itulau Igoa - Ulutala Aano
  • ItulauPostType - Ituaiga Ituaiga
  • ItulauPostType2 - Ituaiga Ituaiga (Ou te fiafia i lenei faʻaaogaina o lenei talu ai e sili atu faʻapitoa)
  • ItulauCategory - Vaega o Aano
  • itulauAttribut - Aitema Faʻailoga (oe ono manaʻo e faʻaaoga lenei mai lea taimi i lea taimi nai lo naʻo vasega)
  • itulauPostAuthor - Tusitala Tusitala

Fai le mea lea ile tusi ile Data Layer Variable Name ma sefe le fesuiaiga:

Fetuʻunaʻiga fesuisuiaʻi

Ile taimi nei, ua iloa e le Google Tag Manager le malamalama ile faitauga o fesuiaʻiga o data. E manaia pe a fai e naʻo le tuʻuina atu o faʻamatalaga nei i le Google Analytics, ae le mafai. Aisea? Aua o lau faʻavasega o vasega poʻo faʻailoga o le a sili atu i le tagata tapulaʻa faʻatulagaina i luga o Aano Faʻavasegaina faʻatagaina i Google Analytics. Google Analytics (faʻanoanoa) e le mafai ona taliaina se faʻavasega. E faʻapefea la ona tatou faʻataʻamiloina? Uh… o le itu le fiafia lea.

E tatau ona e tusia se mea e suʻe ai lau vaega poʻo le igoa igoa i totonu o le laina laina pasi i le dataLayer variable. Ua lelei le pasi atu o le ulutala, tusitala, ituaiga talu ai e tasi a latou upu faʻaupuga. Ae o le vaega e le o lea e tatau ai ona tatou iloiloina le muamua (muamua) vaega pasi mai i le laina. O le tuusaunoa, ioe, afai e te le filifilia le tele o vasega i le pou ... ona mafai lea ona e kiliki le faʻamau ma filifili le Aano o vaega.

Lenei o se vaega vaʻai i la matou lisi o Triggers:

Faʻamataʻu ile Vaega

Lenei o se faʻataʻitaʻiga o se tasi o na mafuaʻaga mo la matou vaega mo Aano Maketi:

Nisi Itulau Vaʻaiga Faʻaoso

E i ai la matou masani masani iinei e tutusa ma le muamua (tulaga muamua) vaega pasia i le faʻavasega i le dataLayer, ona matou mautinoa lea o se tasi pou.

Afai o loʻo faigata ia oe ona tusitusi ni faʻamatalaga masani, oe ono manaʻo e tuʻu le tosoina o lou lauulu ae alu Fiverr. E matua maoae lava aʻu iʻuga na maua ile Fiverr - ma e masani ona ou fesili mo le faʻaupuga faʻapea foʻi ma faʻamaumauga pe faʻafefea ona galue.

O le taimi lava e i ai le faʻaoso seti mo vaega taʻitasi, ua e sauni e fausia lau igoa lisi! O la matou taʻiala iinei o le muamua tusia se puʻe-uma Universal Analytics tag (UA), ae le faʻateʻaina i soo se taimi o soʻo se matou vaega faʻailoga faʻateʻaina. O le lisi maeʻa foliga mai e pei o lenei:

Faʻailoga ile Google Tag Manager

Lelei… o lenei lava! O le a matou o faʻatasi mai togafiti faʻataulaitu faʻatasi ma le tatou tag. I lenei faʻataʻitaʻiga, o le a ou pasia le Faʻavasegaina o Aano mo soʻo se pou tasi ua faʻavasegaina ma Aano Maketi ("anotusi"):

Vasega Vaega Aano

Taʻu lou igoa, ulufale lau Google Analytics ID, ona faʻalauteleina lea Faʻateleina Faʻamasinoga. I totonu o le vaega lena, o le a e maua ai Aano Vaega i le mea e te manaʻo ai e ulufale i le numera numera tonu le auala na e ulufale ai i totonu Google Analytics Pule faatulagaga.

Lenei le isi mea gūgū… le faʻasologa tatau ona tutusa le faʻasologa o au Analytics Admin seti mo faʻamatalaga. O le faiga e le lava le atamai e puʻe ai le sao fesuiaʻi mo le numera saʻo faasino igoa.

Talu ai e le pasia le vaega (ona o le faigata faʻafitauli), oe tatau ona taina i lau vaega mo le Faasino Upu 2. Ae ui i lea, mo isi vaega 3 mataupu, oe mafai na ona kiliki le pusa i le taumatau ma filifili le fesuiaʻiga lena tuʻu saʻo pasi i totonu o le dataLayer. Ona tatau lea ona e filifilia le faʻaoso ma sefe lau faʻailoga!

Toe fai mo au vaega taʻitasi. Ia mautinoa ia e toe foʻi i lau UA (catch-all) faʻailoga ma faʻaopopo tuusaunoaga mo au vaega taʻitasi. Muaʻi ma faʻamatuʻu e faʻataʻitaʻi ma faʻamautinoa o loʻo e fanaina au faʻailoga ma lafo faʻalelei ia faʻamatalaga i mea o loʻo i totonu.

Oe tatau ona mafai ona faʻamaonia mea uma, ae e tatau lava ona e faʻatali mo ni nai itula mo Google Analytics e maua ai. O le isi taimi e te ulufale ai i totonu, o le a mafai ona e faʻaaogaina Aano o le Mataupu, Mataupu Aano, ma Tusitala Tusitusiga fasi ma togi au faʻamaumauga i Google Analytics!

Douglas Karr

Douglas Karr o CMO o OpenINSIGHTS ma le na faavaeina le Martech Zone. Ua fesoasoani Douglas i le tele o amataga manuia o MarTech, ua fesoasoani i le filiga tatau o le sili atu i le $ 5 piliona i le mauaina o le Martech ma tupe teufaafaigaluega, ma o loʻo faʻaauau pea ona fesoasoani i kamupani i le faʻatinoina ma le otometi a latou faʻatauga ma maketi. Douglas ose suiga fa'atekinolosi fa'avaomalo fa'avaomalo ma MarTech fa'apitoa ma failauga. O Douglas foi o se tusitala lolomi o le Dummie's guide ma se tusi taʻitaʻi pisinisi.

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