E faʻafefea ona faʻaogaina e UTM Parameters I Email ma Google Analytics Campaigns?

Google Analytics Campaigns - Email Link Kiliki Su'e UTM

E fai sina tele o galuega fa'atino o femalaga'iga ma fa'atinoga a 'au'aunaga imeli mo a matou tagata fa'atau. E ui e le masani ona faʻamaonia i faʻamatalaga o galuega, o se tasi o fuafuaga matou te faʻatinoina i taimi uma o le faʻamautinoaina o soʻo se imeli fesoʻotaʻiga fa'ailoga otometi i fa'amaufa'ailoga UTM ina ia mafai e kamupani ona mataʻituina le aʻafiaga o faʻatauga imeli ma fesoʻotaʻiga i luga o latou faʻasalalauga lautele. Ose fa'amatalaga taua e masani ona le amana'ia... ae e le tatau lava.

O a UTM Parameters?

UTM tu mo Urchin Tracking Module. UTM parameters (o nisi taimi e taʻua o UTM codes) o snippets o faʻamaumauga i se igoa / tau taua e mafai ona faʻapipiʻi i le pito o se URL e siaki ai faʻamatalaga e uiga i tagata asiasi e taunuu i lau upega tafaʻilagi i totonu o Google Analytics. O le uluai kamupani ma le faʻavae mo auʻiliʻiliga na faʻaigoaina Urchin, o lea na pipii ai le igoa.

O le su'esu'eina o fa'asalalauga na fa'avae muamua e pu'eina fa'asalalauga ma isi fefa'ataua'iga fa'asalalau mai fa'asalalauga totogi i luga o upega tafa'ilagi. I le aluga o taimi, e ui i lea, na aoga le meafaigaluega mo le maketiina imeli ma faʻasalalauga faʻasalalauga lautele. O le mea moni, o le tele o kamupani o loʻo faʻapipiʻiina nei le sailiga o faʻasalalauga i totonu o latou nofoaga e fua ai le faʻatinoga o mea e aofia ai ma valaʻau-i-gaioiga! E masani ona matou fautuaina i tagata faʻatau e faʻapipiʻi le UTM i luga o fanua resitala natia, foi, ina ia mafai ai e latou tagata faʻatau fefaʻatauaʻiga pulega (CRM) e iai fa'amatalaga fa'apogai mo ta'ita'i fou po'o feso'ota'iga.

le UTM tapulaʻa o le:

  • utm_campaign (Manaomia)
  • utm_source (Manaomia)
  • utm_ Medium (Manaomia)
  • utm_term (faitalia) 
  • utm_content (faitalia)

UTM Parameters o se vaega o se manoa fesili e faʻapipiʻi i se tuatusi upega tafaʻilagi (URL). O se faʻataʻitaʻiga o se URL ma UTM Parameters o le:

https://martech.zone?utm_campaign=My%20campaign
&utm_source=My%20email%20service%20provider
&utm_medium=Email&utm_term=Buy%20now&utm_content=Button

O lea la, o le auala lea e malepe ai lenei URL patino:

  • URL: https://martech.zone
  • Querystring (mea uma pe a uma le ?):
    utm_campaign=O la'u%20campaign
    &utm_source=O la'u%20imeli%20au'aunaga%20provider
    &utm_medium=Imeli&utm_term=Fa'atau%20nei&utm_content=Polo
    • Igoa/Taua Fa'atasiga fa'apenei fa'apea
      • utm_campaign=O la'u%20campaign
      • utm_source=My%20imeli%20service%20provider
      • utm_medium=Imeli
      • utm_term=Fa'atau%20 nei
      • utm_content=Putu

Ole fesili ole querystring ole URL Fa'ailoga aua e le aoga avanoa i nisi taimi. I se isi faaupuga, o le %20 i le tau o le mea moni o se avanoa. O lea la o faʻamatalaga moni na puʻeina i totonu o Google Analytics o le:

  • Faʻalauiloa: O la'u tauvaga
  • puna: La'u tautua imeli
  • ala o faasalalauga: imeli
  • Taimi: Faatau nei
  • Initaneti: Pātene

A e faʻatagaina le suʻeina o fesoʻotaʻiga i le tele o faʻasalalauga faʻasalalau imeli, o le faʻasalalauga e masani lava o le igoa faʻaupuga e te faʻaogaina e faʻatutuina ai le faʻasalalauga, o le punavai e masani lava o le tuʻuina atu o le imeli, o le ala e faʻapipiʻi ile imeli, ma le faaupuga ma mea e aofia ai. e masani ona fa'atutuina ile tulaga so'otaga (pe a iai). I se isi faaupuga, e te le tau faia se mea e faʻapipiʻi ai nei mea i totonu o se faʻasalalauga imeli faʻatasi ma le UTM tracking e otometi ona mafai.

E faʻafefea ona galue le UTM Parameters ma Email Marketing?

Se'i o tatou fai se tala fa'aoga ma talanoa pe fa'apefea ona aoga.

  1. Ose fa'asalalauga imeli e fa'amataina e lau kamupani fa'atasi ai ma le Track Links e otometi ona fa'agaoioia.
  2. E otometi lava ona fa'apipi'i e le 'au'aunaga imeli ia ta'iala UTM i le manoa fesili mo so'otaga ta'itasi i fafo i le imeli.
  3. E fa'afou e le 'au'aunaga imeli so'otaga ta'itasi i fafo ma se kiliki so'otaga siaki e tu'u atu i le URL taunu'u ma querystring fa'atasi ai ma fa'amaufa'ailoga UTM. O le mea lea, afai e te vaʻai i le soʻotaga i totonu o le tino o le imeli na lafoina… e te le o vaʻaia le URL o le taunuuga.

FAAMANATU: Afai na e manaʻo e suʻe e vaʻai pe faʻafefea ona toe faʻafeiloaʻi se URL, e mafai ona e faʻaogaina se suʻega faʻasalalau URL pei o O Fea e alu i ai.

  1. O le tagata fai saofaga e tatalaina le imeli ma o le pixel tracking e puʻeina le imeli tatala mea. FAAMANATU: O mea tatala tatala ua amata ona poloka e nisi imeli talosaga.
  2. O le tagata fai saofaga e kiliki i luga o le sootaga.
  3. O le feso'ota'iga feso'ota'iga e pu'eina e pei o se kiliki e le tu'uina atu auaunaga imeli, ona toe fa'afo'i lea i le URL taunu'u ma fa'apipi'i fa'amaufa'ailoga UTM.
  4. Le tagata fai saofaga fanua i luga o le upega tafaʻilagi a lau kamupani ma le Google Analytics script o loʻo taʻavale i luga o le itulau e otometi lava ona puʻeina faʻamaufaʻailoga UTM mo le sauniga a le tagata fai saofaga, lafo saʻo i Google Analytics e ala i le pika suʻesuʻe malosi lea e lafoina uma ai faʻamatalaga, ma teuina faʻamatalaga talafeagai. i totonu ole Kuki ile su'esu'ega a le tagata fai saofaga mo toe fa'afo'i mai.
  5. O fa'amaumauga o lo'o fa'aputuina ma fa'aputu i Google Analytics ina ia mafai ona fa'ailoa i le Vaega Fa'asalalauga o Google analytics. Su'e ile Acquisition > Campaigns > All Campaigns e va'ai i au fa'aupuga ta'itasi ma lipoti i le fa'aupuga, fa'apogai, auala, taimi, ma anotusi.

Ole ata lea ole fa'aogaina ole UTM Links ma pu'eina ile Google Analytics

UTM Link Tracking i Email ma Google Analytics Campaign

O le a le mea e mafai ona ou faʻaogaina i Google Analytics e puʻeina ai le UTM Parameters?

Tala lelei, e te le tau fa'atagaina so'o se mea ile Google Analtyics e pu'e UTM Parameters. E mafai moni lava i le taimi lava e tu'u ai pine Google Analytics i luga o lau saite!

Google Analytics Email Campaign Lipoti

E Fa'afefea ona Ou Lipoti i Liuga ma Isi Gaoioiga e Fa'aaoga ai Fa'amatalaga Fa'asalalauga?

O lenei faʻamatalaga e otometi lava ona faʻapipiʻi i le sauniga, o lea o soʻo se isi gaioiga o loʻo faia e le tagata fai saofaga i luga o lau 'upega tafaʻilagi pe a maeʻa ona tuʻu iina ma faʻamaufaʻailoga UTM e fesoʻotaʻi. E mafai ona e fuaina suiga, amio, faʻaogaina o tagata, sini, poʻo soʻo se isi lipoti ma faʻamama e lau imeli UTM parakalafa!

E i ai se auala e pu'e moni ai po o ai le tagata fai saofaga i luga o la'u nofoaga?

E ono mafai ona tu'ufa'atasia fa'aopoopo fa'afesili fesili i fafo atu o fa'amaufa'ailoga UTM e mafai ai ona e pu'eina se ID a le au fai saofaga e le fa'amaonia ona tulei lea ma toso a latou gaioiga i le va o faiga. O lea… ioe, e mafai ae e manaʻomia sina galuega. O le isi filifiliga o le teu faafaigaluega i totonu Google Analytics 360, lea e mafai ai ona e faʻaogaina se faʻamatalaga tulaga ese i tagata asiasi uma. Afai o loʻo e faʻatautaia Salesforce, mo se faʻataʻitaʻiga, e mafai ona e faʻaogaina se ID Salesforce i faʻasalalauga uma ona toe tulei lea o le gaioiga i le Salesforce!

Afai e te manaʻo e faʻatino se fofo faʻapenei pe manaʻomia se fesoasoani i le UTM Tracking i lau 'auʻaunaga imeli pe o loʻo e vaʻavaʻai e toe tuʻufaʻatasia lena gaioiga i se isi faiga, lagona le saoloto e faʻafesoʻotaʻi laʻu kamupani ... Highbridge.