Faʻamutaina: Fausia, Faʻasologa ma Suʻesuʻe Lau Google Campaign URLs

google campaign url tracker faʻamutaina

Afai e te manaʻo moni e faʻaaoga Analytics Google, tasi le mea e tatau ona e faʻaaogaina o la latou Campaign sailia. Faʻasalalauga suʻesuʻega manaʻomia oe faʻapipiʻi querystring fesuiaʻiga i se sootaga. O na suiga e vaʻaia ma faʻaaogaina e siaki ai asiasiga i le itulau i totonu ole Google Analytics. I le faʻaaogaina o le sailia o tauvaga, e te le tuua se mea i le le mautonu o analytics - pei o igoa faʻasino, fesoʻotaʻiga fesoʻotaʻiga, imeli soʻotaga, ma isi uma asiasiga e manino lava faʻailoaina mo le tauiviga o loʻo e faʻatinoina o loʻo aumaia asiasiga i lau 'upega tafaʻilagi.

O le tauvaga querystring e aofia ai 5 fuataga:

  1. Punavai Faʻavae (utm_source) - a parameter manaʻomia. Faʻaaoga utm_source e faʻailoa ai le search engine, nusipepa igoa, poʻo seisi faʻavae. Faʻataʻitaʻiga: utm_source = google
  2. Tauvaga feololo (utm_ Medium) - a parameter manaʻomia. Faʻaaoga utm_ Medium e faʻailoa ai se auala e pei o imeli poʻo tau-per- kiliki. Faʻataʻitaʻiga: utm_ Medium = cpc
  3. Faʻasalalauga Taua (utm_term) - o se filifiliga faʻatulagaina. Faʻaaogaina mo totogi sailiga. Faʻaoga utm_term e tusi ai upu autu mo lenei faʻasalalauga.
    faataitaiga: utm_term = tamoʻe + seevae
  4. Faʻasalalauga Mataupu (utm_content) - o se filifiliga faʻatulagaina. Faʻaoga mo le suʻega A / B ma faʻasalalauga faʻatutu i mataupu. Faʻaaoga utm_content e ese ai faʻasalalauga poʻo soʻotaga e faʻasino i le tutusa URL. Faʻataʻitaʻiga: utm_content = logolink or utm_content = textlink
  5. Tauvaga Igoa (utm_campaign) - o se filifiliga faʻatulagaina. Faʻaaogaina mo auiliiliga auiliiliga. Faʻaoga utm_campaign e faʻailoa ai se faʻapitoa faʻalauiloaina oloa poʻo fuafuaga faʻapitoa. Faʻataʻitaʻiga: utm_campaign = spring_sale

Faiga faʻavae pei E iai le agavaʻa a le Hootsuite e faʻatumu ai gaioiga faʻataʻitaʻi a Google Analytics. O isi tulaga, pei o imeli tulaga, aofia ai foʻi le agavaʻa e faʻaopopo faʻasolosolo ai le querystrings. E mafai foi ona e faʻaaogaina Google's Campaign Tracking URL fausia e fausia ai se URL faʻagaioiga.

Pe, oe mafai ona faʻaaoga Faʻaiʻuga, o se tulaga i luga ole laiga e faigofie ai ona faʻatonutonu lau Google Analytics. O le tulaga aofia ai:

  • O le Smart URL Builder - Naʻo le taina o le UTM parameter pe a fai e te leʻi faia lava. E manatua uma e Terminus au faʻasalalauga. E faʻailoa atu foʻi ia te oe mea saʻo e maua mai i auala taʻitasi. Mo se faʻataʻitaʻiga, a o lau auala o le cpc, o le a fautuaina oe e faʻaaoga le bing, google, facebook, ma isi mea ae le o le nusipepa o se punavai.
  • Google Analytics Tuʻufaʻatasiga - Aumai uma au faʻasalalauga tapulaʻa mai Google Analytics ina ia e le tau faʻaopopoina tasi i latou. Oe o le a maua se imeli mataala i soʻo se taimi tatou te iloa ai se fou tauvaga faʻavae poʻo se fou auala faʻavae. O au faʻasalalauga uma o loʻo i le nofoaga e tasi, tusa lava poʻo fea na fausia ai.
  • Fausia pe Tuʻuina URL i le tele - Fausia se vaega o URL ma tutusa faʻaupuga faʻaupuga? Ituaiga pe faapipii URL ma Terminus o le a fausia uma i le taimi e tasi. Afai ua i ai au URL ma UTM tapulaʻa i totonu o se laupepa, oe mafai ona faʻaulufale mai i latou i le Terminus.
  • Faʻasaga - Faʻaaoga presets e faʻapipiʻi se seti o UTM faʻavae i soʻo se URL vave. Mo se faʻataʻitaʻiga, afai o loʻo e faia le polokalame faʻalauiloa a le Bing ma utm_campaign = summer_sale, utm_ Medium = cpc ma utm_source = bing, e mafai ona e sefeina le tuʻufaʻatasiga i faʻasalalauga sa faia i le Summer Sale Bing. E mafai ona e faʻaaogaina e faʻavave ona faʻaogaina lena tuʻufaʻatasiga i soʻo se URL.
  • Faʻatinoga gaioiga - Maua se lipoti maualuga tulaga o lau maketi tauiviga.
  • galuega faatino - E mafai ona e faʻaogaina ni poloketi e faʻavasega ai URL mo taumafaiga tele tau maketiina. Afai o oe o se lala sooupu, oe mafai ona faʻaaogaina poloketi e vavaeʻese ai URLs mo au tagata taʻitoʻatasi.
  • Galulue faʻatasi - Valaʻau tagata o lau 'au ma galulue faʻatasi i au poloketi.

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