Suʻesuʻega & Suʻega

Fa'afefea ona utaina le tele o Google Analytics 4 Meatotino ma se Tusi Tasi

Mata'ituina se nofoaga e tasi ma le tele o Google Analytics 4 (GA4) fa'amatalaga e mafai ona fa'atino fa'amoemoega 'ese'ese e feso'ota'i ma fa'atauga, maketiina, ma tekonolosi i luga ole laiga. O nisi nei o mafuaʻaga e ono manaʻo ai se kamupani e fai lenei mea:

  1. Vaega o Fa'amatalaga: O matagaluega po'o 'au eseese i totonu o se kamupani e ono iai ni mana'oga fa'apitoa. Faʻaaogaina le tele o tala GA4, e mafai ona latou vaelua ma vaʻavaʻai faʻamatalaga talafeagai i latou vaega, e pei o le maketiina, faʻatau, atinaʻeina o oloa, ma le lagolago a tagata faʻatau.
  2. Pulea avanoa: GA4 e mafai ai ona e setiina tulaga avanoa eseese mo tala taitasi. E mafai e Kamupani ona fa'aogaina tala e tele e pulea ai po'o ai e mafai ona maua fa'amatalaga patino ma lipoti. Mo se faʻataʻitaʻiga, e mafai e le au maketi ona maua faʻamatalaga e fesoʻotaʻi ma maketi, ae mafai e le au faʻatau ona maua faʻamatalaga faʻatau.
  3. Lipoti a Tagata fa'atau: Afai o se kamupani e tu'uina atu auaunaga i le tele o tagata fa'atau po'o paaga ma pulea a latou upega tafa'ilagi, o le i ai o fa'amatalaga tu'ufa'atasi GA4 mo 'upega tafa'ilagi a tagata ta'itasi e mafai ai mo lipoti fa'apitoa ma le siakiina o fa'atinoga. E mafai ona taua tele lenei mea i ofisa tau maketi.
  4. Su'ega ma Fa'ata'ita'iga: Mo kamupani o lo'o fa'atautaia su'ega A/B, o le tele o tala GA4 e mafai ona fesoasoani e tu'uese'ese fa'amaumauga mo vaega su'ega eseese. E fa'amautinoa ai e le fefiloi fa'ai'uga ma fa'ataga mo su'esu'ega sa'o o a'afiaga o suiga.
  5. Su'esu'ega Fa'afanua po'o Fa'aitulagi: Afai e fa'agaioi se kamupani i le tele o itulagi fa'afanua po'o maketi, o le i ai o tala GA4 tu'ufa'atasi mo itulagi ta'itasi e mafai ai mo le su'esu'eina fa'apitonu'u ma au'ili'iliga o le fa'atinoga o le upega tafa'ilagi, fesoasoani e fa'afetaui faiga fa'atauga ma fa'atauga fa'atatau.
  6. Fa'amaumauga Fa'amaumauga ma le Fa'aletonu: I le i ai o le tele o tala GA4, e mafai e se kamupani ona faia ni fa'amaumauga fa'amaumauga e tele. E fa'amautinoa ai e le leiloa fa'amatalaga taua i luga o le upega tafa'ilagi pe a iai ni fa'afitauli fa'apitoa po'o fa'aletonu fa'afuase'i.
  7. Tolu-Pati Tuufaatasi: O nisi o meafaigaluega ma faʻavae e ono manaʻomia a latou lava GA4 tala mo faʻamoemoega tuʻufaʻatasia. O le iai o fa'amatalaga tu'ufa'atasi e fa'afaigofie ai le fa'afoeina o nei tu'ufa'atasiga e aunoa ma le a'afiaina o isi fa'amatalaga au'ili'ili.
  8. Tausi ma le faalilolilo: O itulagi eseese po'o pulega fa'afaamasinoga e ono iai fa'amatalaga patino fa'alilolilo ma mana'oga o le tausisia. O le tu'ufa'atasiga o tala GA4 e mafai ona fesoasoani e fa'amautinoa o le fa'atonutonuina o fa'amaumauga ma faiga fa'atumauina o lo'o tausisia tulafono fa'alotoifale.

GA4 Tusitusiga

Ina ia fa'aaofia le su'esu'ega GA4 i luga o le upega tafa'ilagi, e mana'omia lou fa'aopoopoina o se fa'amatalaga i le code HTML a lau 'upega tafa'ilagi. O se fa'ata'ita'iga lea o foliga o le GA4 e tasi e siaki ai:

<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=GA_MEASUREMENT_ID"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag() {
    dataLayer.push(arguments);
  }
  gtag('js', new Date());

  gtag('config', 'GA_MEASUREMENT_ID');
</script>

E tatau ona e tu'u le fa'amaumauga lea a'o le'i tapunia </head> tag i luga o itulau uma o le upega tafaʻilagi e te manaʻo e siaki ai fegalegaleaiga a tagata faʻaoga. I lenei tusitusiga:

  • O le uluai <script> fa'ailoga e uta fa'atasi le Google Analytics gtag.js faletusi mai 'au'aunaga a Google. Sui 'GA_MEASUREMENT_ID' ma lau GA4 Measurement ID moni, lea e tulaga ese i lau GA4 meatotino.
  • Le lua <script> poloka amata le window.dataLayer fa'asologa, fa'amatala a gtag() galuega mo le tuleia o mea tutupu ma faʻamatalaga i le dataLayer, ma faʻatutuina le faʻatulagaga mo GA4 e faʻaaoga ai lau Measurement ID.

Ia mautinoa e sui

'GA_MEASUREMENT_ID' ma le Measurement ID moni mo lau GA4 meatotino, lea e mafai ona e mauaina i lau Google Analytics account. A maeʻa ona faʻatinoina, GA4 o le a amata ona aoina faʻamatalaga e uiga i amioga a tagata faʻaoga i luga o lau 'upega tafaʻilagi, e aofia ai faʻamatalaga itulau, mea tutupu, ma isi mea, e mafai ona e suʻeina i lau GA4 meatotino.

GA4 Script ma le tele o tala

O le fa'aofiina o tala e tele e faigofie. E te fa'aopoopoina le ID fua mo au fa'amatalaga GA4 ta'itasi.

<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag() {
    dataLayer.push(arguments);
  }
  gtag('js', new Date());

  gtag('config', 'GA_MEASUREMENT_ID1');
  gtag('config', 'GA_MEASUREMENT_ID2');
</script>
  • O le uluai <script> fa'ailoga e uta fa'atasi le Google Analytics gtag.js faletusi mai 'au'aunaga a Google. Sui 'GA_MEASUREMENT_ID1' ma 'GA_MEASUREMENT_ID2' fa'atasi ai ma au GA4 Measurement ID fa'apitoa i meatotino GA4 ta'itasi.
  • Le lua <script> poloka amata le window.dataLayer fa'asologa, fa'amatala a gtag() galuega mo le tuleia o mea tutupu ma faʻamatalaga i le dataLayer, ma faʻatutuina le faʻatulagaga mo GA4 e faʻaaoga ai au Fua ID.

Fa'aeseesega Mea na tutupu E GA4 Meatotino

Afai e te manaʻo e siaki faʻamatalaga mai le tele o tala GA4 i se tusitusiga e tasi, e mafai ona e faʻaogaina le send_to parakalafa e fa'ailoa ai po'o fea tala e te mana'o e lafo i ai mea ta'itasi. Mo se faʻataʻitaʻiga, o le faʻailoga o loʻo mulimuli mai o le a siaki ai se itulau i le itulau muamua GA4 ma se mea na tupu i le GA4 tala lona lua:

gtag('event', 'pageview', { 'send_to': 'GA_MEASUREMENT_ID1' });
gtag('event', 'sign_in', { 'send_to': 'GA_MEASUREMENT_ID2' });

le send_to parakalafa e filifili. Afai e te le ta'u maia le send_to parameter, o le mea na tupu o le a lafoina i tala GA4 uma o loʻo aofia i totonu o le tusitusiga.

O laʻu fautuaga o le pulea o nei mea uma i totonu Google Tag Manager. Afai e mana'omia e lau kamupani se fesoasoani ile GA4, DK New Media mafai ona fesoasoani! Matou te faia su'esu'ega atoatoa mo matou tagata fa'atau, fa'amautinoa o lo'o fa'agaoioia lelei mea e tutupu ma fa'asalalauga, fesoasoani ia i latou e toe fa'afo'i ma lipoti atu i tala fa'asolopito o le Universal Analytis, tu'uina atu o lipoti, ma tu'ufa'atasia uma isi alalaupapa ma fa'amatalaga lautele.

Douglas Karr

Douglas Karr o CMO o OpenINSIGHTS ma le na faavaeina le Martech Zone. Ua fesoasoani Douglas i le tele o amataga manuia o MarTech, ua fesoasoani i le filiga tatau o le sili atu i le $ 5 piliona i le mauaina o le Martech ma tupe teufaafaigaluega, ma o loʻo faʻaauau pea ona fesoasoani i kamupani i le faʻatinoina ma le otometi a latou faʻatauga ma maketi. Douglas ose suiga fa'atekinolosi fa'avaomalo fa'avaomalo ma MarTech fa'apitoa ma failauga. O Douglas foi o se tusitala lolomi o le Dummie's guide ma se tusi taʻitaʻi pisinisi.

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