E faʻafefea ona faʻaogaina e UTM Parameters I Email ma Google Analytics Campaigns?

Matou te fai sina tele o femalaga'iga ma fa'atinoga o poloketi a kamupani imeli mo a matou tagata fa'atau. E ui e le masani ona faʻamaonia i faʻamatalaga o galuega, o se tasi o fuafuaga matou te faʻapipiʻiina i taimi uma o le faʻamautinoaina o soʻo se imeli fesoʻotaʻiga e otometi lava ona faʻailogaina i faʻamaufaʻailoga UTM ina ia mafai e kamupani ona mataʻituina le aʻafiaga o faʻatauga imeli ma fesoʻotaʻiga i luga o la latou faʻasalalauga lautele. Ose fa'amatalaga taua e masani ona le amana'ia... ae e le tatau lava. O a mea

Fa'afefea ona fa'aagaoioia Google Analytics UTM Su'esu'ega ile Salesforce Marketing Cloud

Ona o le faaletonu, Salesforce Marketing Cloud (SFMC) e le'o tu'ufa'atasia ma Google Analytics mo le fa'aopoopoina ole UTM tracking querystring variables i so'oga ta'itasi. O faʻamaumauga ile Google Analytics integration e masani lava ona faʻasino ile Google Analytics 360 integration ... atonu e te manaʻo e te vaʻai i lenei pe afai e te manaʻo moni e ave au auʻiliʻiliga i le isi tulaga talu ai e mafai ai ona e faʻafesoʻotaʻi le faʻaogaina o le upega tafaʻilagi mai le Analytics 360 i au lipoti o le Marketing Cloud. . Mo fa'avae Google Analytics Campaign Tracking integration,

Faʻafefea ona mataʻituina lelei au Suʻega ma Faʻatau i le Email Maketiga

E taua tele le maketiina o imeli ile faʻaogaina ole liua e pei ona iai muamua. Peitaʻi, o le toʻatele o tagata faʻatau maketi o loʻo latou le mafaia lava ona faʻasolosolo lelei le faiga o latou gaioiga i se auala taua. O le maketiga laufanua na alualu i luma i se saoasaoa saoasaoa i le 21st Seneturi, ae i le aluga o le alualu i luma o ala o faasalalauga, SEO, ma anotusi maketiga, imeli faʻasalalauga na tumau pea i luga o le laina o meaai. O le mea moni, 73% o tagata faʻatau maketi o loʻo vaʻai pea i le imeli maketiina o se sili ona aoga auala

Google Analytics Campaign UTM Querystring Tufuga

Faʻaaoga lenei mea faigaluega e fausia ai lau Google Analytics Campaign URL. O le fomu faʻamaonia lau URL, aofia ai mafuaaga pe ua i ai se querystring i totonu o ia, ma faʻaopopo uma talafeagai UTM fesuiaʻiga: utm_campaign, utm_source, utm_ Medium, ma tuu i le faitalia utm_term ma utm_content. Afai o loʻo e faitauina lenei mea e ala ile RSS poʻo le imeli, kiliki i luga o le upega tafailagi e faʻaaoga ai mea faigaluega: Faʻafefea ona Aoina ma Mataituina Faʻamatalaga Tauiviga i Google Analytics Lenei o se maeʻa vitio i le fuafuaina