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Le Fa'asalalauga Fa'aagafesootai pito i luga mo le 2023

O le tuputupu aʻe o faʻatauga faʻasalalau faʻasalalau ma maketi i totonu o faʻalapotopotoga o loʻo i luga o se auala agai i luga i nai tausaga ua tuanaʻi ma e faʻamoemoe e faʻaauau pea le faʻatupulaia. Aʻo faʻasolosolo faʻasalalauga faʻasalalauga ma suiga o amioga a tagata faʻaoga, o loʻo iloa e pisinisi le taua o le tuʻufaʻatasia o ala o fesoʻotaʻiga lautele i totonu o latou faʻatauga ma maketi maketi.

E 4.76 piliona tagata fa'aoga fa'asalalau fa'asalalau i le lalolagi i aso nei - e tutusa ma le 59.4 pasene o le faitau aofa'i o le lalolagi. O le numera o tagata faʻaoga faʻasalalauga i le lalolagi atoa na faʻatupulaia i le 137 miliona i le 12 masina talu ai.

Fa'amatalaga lipoti

O nisi o mafuaʻaga e mafua ai lenei tuputupu aʻe e aofia ai:

  • Fa'ateleina le fa'aogaina o ala o feso'ota'iga: Faatasi ai ma le tele o tagata o loʻo faʻaogaina ala o fesoʻotaʻiga i le lalolagi atoa, o pisinisi latou te vaʻavaʻai i nei faʻavae o ni auala taua e oʻo atu ai ma faʻaoga a latou au maimoa.
  • Taulai i le faʻaogaina o tagata faʻatau ma faʻapitoa: Fa'asalalauga fa'asalalau fa'aagafesootai e mafai ai e pisinisi ona fegalegaleai sa'o ma tagata fa'atau, tu'uina atu mea fa'apitoa, ma fa'aleleia mafutaga. E fesoasoani lea i fa'alapotopotoga e fa'atupuina le fa'amaoni fa'ailoga, fa'ateleina le fa'atumauina o tagata fa'atau, ma fa'atau fa'atau.
  • Su'e agai i fefa'ataua'iga lautele: O faʻasalalauga e pei o Instagram, Facebook, ma Pinterest ua faʻalauiloaina faʻatauga e mafai ai e tagata faʻaoga ona maua ma faʻatau saʻo oloa i totonu o polokalama. O nei foliga ua avea ai ala o faasalalauga lautele o se vaega taua o le malaga a tagata faatau, mai le mauaina o oloa i le faatauina mai.
  • Tulai mai o tulaga fou ma faatulagaga: O le siʻitia o tulaga e pei o TikTok ma le taʻutaʻua o mea puʻupuʻu ata vitio ua maua ai avanoa fou mo maketi e faʻafeiloaʻi ai le au maimoa ma faʻatau atu.
  • Fa'ataua fa'atauga: O le tele o fa'alapotopotoga ua latou taliaina fa'atauga fa'atauva'a e avea o se auala taugofie ma fa'amaoni e o'o atu ai i a latou au maimoa, faipa'aga ma micro ma nano influencers e fa'alauiloa a latou oloa ma tautua.
  • Fa'aleleia le tulimata'i ma au'ili'iliga: O fa'asalalauga fa'aagafesootai e ofoina atu filifiliga fa'apitoa ma au'ili'ili meafaigaluega, e mafai ai e pisinisi ona o'o atu i vaega fa'apitoa a le au maimoa ma fuaina le manuia oa latou fa'asalalauga. O lenei mea e mafai ai e faʻalapotopotoga ona faʻamalieina a latou fuafuaga tau maketi ma faʻasoa a latou punaoa sili atu ona lelei.

Mafaufau i nei mea taua, e manino lava o le a faʻaauau pea le faʻatupulaia o faʻatauga faʻasalalau faʻasalalau ma maketi pe a iloa e faʻalapotopotoga le taua o le faʻaogaina o nei faʻavae e oʻo atu ai ma faʻafeiloaʻi a latou au maimoa, faʻatau faʻatau, ma faʻaleleia le faʻamaoni. A'o fa'aauau pea ona fa'atupula'ia faiga fa'asalalau fa'asalalau ma amioga a tagata fa'aoga, o pisinisi e tumau le fa'atosina ma fetu'una'i a latou ta'iala e fa'atama'ia ai nei suiga o le a sili atu ona fa'atulaga e fa'amanuiaina i se tulaga fa'atupu fa'atauva'a.

10 Fa'asalalauga Fa'aagafesootai Mo le 2023

Aʻo faʻaauau pea ona faʻaleleia ala o fesoʻotaʻiga lautele, e manaʻomia e faʻailoga ona fetuutuunai a latou fuafuaga e tumau ai i luma ole taʻaloga. Mai TikTok SEO i le Metaverse, Creatopy na faia lenei faʻamatalaga, 10 Fa'asalalauga Fa'aagafesootai mo le 2023, e faʻataʻitaʻia ai faiga o le a faʻapipiʻiina ai lau fuafuaga faʻasalalau lautele. O le sefulu pito i luga nei:

  1. TikTok SEO: i Gen Zers liliu i TikTok mo suʻesuʻega, e tatau i tagata maketi ona faʻamalieina a latou mea mo itulau o suʻesuʻega a TikTok, faʻaleleia atili le vaʻaia i TikTok ma ... mulimuli ane Google, foi.

I a matou suʻesuʻega, e pei o le toeitiiti 40% o tupulaga talavou, pe a latou suʻe se nofoaga mo le aoauli, latou te le alu i Google Maps poʻo Suʻega. Latou te alu i TikTok poʻo Instagram.

Prabhakar Raghavan, SVP o Google Knowledge & Information
e ala i TechCrunch
  1. Fa'ailoga e fai ma fatuga: A'o fa'amuamua e algorithms le fa'aulufaleina, e tatau i fa'ailoga ona fa'aaogaina se faiga e sili atu ona fa'afoliga ma fa'agaoioia ile fa'atupuina o mea.
  2. Puleaina o vitio pupuu: O ata puʻupuʻu o loʻo faʻatulagaina e avea ma fetu o faʻasalalauga faʻasalalauga taʻiala i le 2023, ma TikTok e taʻitaʻia le moliaga ma isi faʻavae o loʻo tauva mo se vaega o le gaioiga.

O tagata fa'atau e manatu i ata pupuu e 2.5 taimi e sili atu le fa'afiafiaina nai lo ata uumi. 66% o tagata fa'atau e lipotia le vitio pupuu e avea ma ituaiga sili ona faatosina o mea fa'asalalau fa'asalalau i le 2022, siitia mai le 50% i le 2020.

Soifua Maloloina
  1. Pese ma leo viral: E mafai e fa'ailoga ona fa'atauva'a i leo fa'asolo pe fai a latou lava leo, e pei ona fa'aalia e HBO's negroni sbagliato #houseofthedragon mea inu mea mata'utia.
  2. Nu'u niche: E tatau i fa'ailoga ona fausia ma fa'afailele nu'u fa'apitoa e fa'atatau i mea e fiafia iai, tu'uina atu le taua ma fausia so'otaga malolosi ma ta'ita'i ma tagata fa'atau.
  3. E leai se kiliki i totonu: O mea faʻale-aganuʻu e le manaʻomia ai se faʻaoga a le tagata faʻaoga e faʻamuamua e ala o fesoʻotaʻiga faʻasalalau algorithms, faia zero-kiliki anotusi o se fuafuaga atamai.
  4. Galulue faʻatasi a micro ma nano-influencer: E ofo atu e le au fa'atauva'a laiti le fa'amaoni ma le fa'auiga i se tau maualalo, ma avea ai i latou ma se filifiliga fa'afiafia mo fa'ailoga.

Nano-influencers e itiiti ifo i le 5,000 tagata mulimuli o loʻo i ai le maualuga o le faʻaogaina (5%). E foliga mai ua fa'aitiitia a'o fa'atupula'ia le faitau aofa'i o tagata mulimuli se'ia o'o i le tulaga ta'uta'ua (1.6%). Toeitiiti atoa le afa (47.3%) o tagata fa'aoso o ni micro-influencers ma 5,000-20,000 tagata mulimuli i luga o latou faʻasalalauga faʻasalalau tele.

MarketSplash
  1. Fa'amatalaga fa'alilolilo atugaluga: A'o fa'atupula'ia atili le popole o tagata fa'atau e uiga i fa'amatalaga fa'alilolilo, e tatau i tagata fa'atau maketi ona su'e ni auala e fa'aputu ai ma fa'aoga fa'amatalaga patino.
  2. Le poto masani a tagata fa'atau i luga o feso'ota'iga lautele: E tatau i fa'ailoga ona fa'amuamua le poto masani o tagata fa'atau i luga o fa'asalalauga fa'aagafesootai, fa'aoga meafaigaluega e pei o chatbots e fa'afaigofie ai feso'ota'iga ma fa'aleleia mafutaga.
  3. O le metaverse: E pei o mea moni (VR) maua le malosi, e tatau i tagata maketi ona suʻesuʻe avanoa fou mo le faʻalauiloaina ma le faʻaogaina i le faʻaleaga, o se malo fa'atekinolosi ua alia'e mai.

O le aofaʻi o maketi i le lalolagi atoa na faʻatauina i le USD 100.27 piliona i le 2022 ma o loʻo fuafua e tupu USD 1,527.55 piliona i le 2029, i se CAGR o 47.6%

Manatu Pisinisi Fortune

Fa'afefea ona Fa'aofia nei Fa'asalalauga Fa'aagafesootai

Ina ia faʻateleina le maualuga o ala o faasalalauga lautele i le 2023, e tatau i tagata maketi ona mafaufau i fautuaga nei:

  • Talia TikTok SEO: Su'esu'e ma fa'aoga hashtags talafeagai ma upu autu e fa'aleleia atili ai lau mea e maua ile TikTok. E pei lava ona e faia su'esu'ega masini su'esu'e (Seo) i luga o lau 'upega tafaʻilagi, e tatau ona e faʻamalieina mo suʻesuʻega i TikTok. Fa'alelei talafeagai hashtags, upu autu, faʻamatalaga, ma faʻamatalaga vitio e fa'ateleina ai ou avanoa e fa'aalia ai i itulau uma o su'esu'ega TikTok.
  • Fa'aaoga se mafaufauga foafoa: Taulai atu i le fatuina o mea e fiafia i ai, faʻamaoni, ma maualuga maualuga e faʻafeiloaʻi ma lau au maimoa. Su'esu'e tagata fa'amanuiaina foafoa ma a'oa'o mai a latou ta'iala e fa'aleleia atili ai lau fa'ailoga fa'asalalau fa'asalalau.
  • Teu fa'afaigaluega i totonu o ata vitio pupuu: Atia'e se fuafuaga o mea e aofia ai ata pupuu i luga o tulaga e pei o TikTok, Instagram Reels, ma YouTube Shorts. Fa'amatagofie au vitio, fa'amatalaga, ma fa'asoa ina ia fa'ateleina le fa'auiga ma aapa. O le tala fiafia iinei o meafaigaluega fa'aonaponei fa'ata'ita'iga o lo'o tu'ufa'atasia nei mea pu'upu'u ma tu'usa'o fa'asa'o ata e mafai ona fa'aitiitia ai le taumafaiga e mana'omia e fa'asalalau ai au vitiō.
  • Fa'aaoga pese ma leo viral: Fa'aofia pese ta'uta'ua po'o leo i au mea e fa'ateleina ai lona fa'asoa ma le talafeagai. I le isi itu, fai sau lava leo fa'ailoga po'o le jingle e fa'ailoa ai au mea.
  • Fausia ma fa'aogaina nu'u fa'apitoa: Fa'ailoa mea e fiafia i ai lau au maimoa ma fai mea e fa'atatau i o latou mana'oga. Fa'atuina niche nu'u i luga o tulaga fa'apei Facebook Vaega or Faʻasalaga, lea e mafai ai ona e tuʻuina atu le taua ma faʻaleleia fesoʻotaʻiga malosi ma lau au maimoa.
  • Fa'aaoga mea e leai-kiliki: Fausia mea e tuʻuina atu faʻamatalaga vave ma manino, e aunoa ma se manaʻoga mo tagata faʻaoga. Fa'aaogā fa'asologa e pei o fa'asalalauga ta'avale, fa'amatalaga fa'amatalaga, po'o fa'amatalaga vave e fa'asoa fa'amatalaga taua fa'apitoa i luga o fa'asalalauga lautele.
  • Galulue faʻatasi ma micro ma nano-influencers: Fa'ailoa tagata fa'aoso e fetaui lelei ma au fa'ailoga fa'atau ma e maualuga fua fa'atatau. Fausia faiga faapaaga e aofia ai faʻamaoniga moni, mea e lagolagoina, poʻo mea na fatuina faʻatasi e faʻateleina le faʻamaoni ma ausia. E mafai ona fesoasoani fa'asalalauga fa'atauga fa'apitoa e te iloa ma galulue fa'atasi ma nei tagata.
  • Fa'amuamua fa'amatalaga patino: Ia manino e uiga i au aoina o faʻamatalaga ma faʻaoga masani, ma faʻamautinoa le tausisia o tulafono faʻapitoa mo le tagata lava ia. Tuʻuina atu faʻamatalaga faʻapitoa e ala i fesoʻotaʻiga tuusaʻo e pei ole imeli poʻo chatbots, lea e faʻasoa ai e tagata faʻaoga a latou faʻamatalaga.
  • Fa'aleleia le poto masani o tagata fa'atau (CX): Fa'aoga fa'asalalauga fa'aagafesootai e fai ma auala lagolago tagata fa'atau e ala i le tali vave atu i fa'amatalaga, fe'au, ma iloiloga. Fa'atino chatbots e fesoasoani ai i tagata fa'atau ma aoina fa'amatalaga taua e fa'aleleia atili ai au oloa po'o au'aunaga.
  • Su'esu'e le metaverse: Tumau fa'amatalaga e uiga i atina'e i le faʻaleaga ma saili avanoa e faʻalauiloa ai lau faʻailoga i avanoa vaʻaia. Mafaufau e fatu ni aseta numera fa'ailoga, lagolagoina mea fa'apitoa, po'o le galulue fa'atasi ma tagata fa'atauva'a e fa'ateleina le va'aia ma le fa'auiga.

E ala i le fetuutuuna'i o lau fuafuaga tau maketi i nei faiga, e mafai ona e nofo i luma o le pi'o ma lelei le aapa atu ma fa'atasi ma lau au maimoa i le fa'alauteleina o le va'aiga fa'asalalau lautele.

Faʻasalalauga lautele aga masani 2023

Douglas Karr

Douglas Karr o CMO o OpenINSIGHTS ma le na faavaeina le Martech Zone. Ua fesoasoani Douglas i le tele o amataga manuia o MarTech, ua fesoasoani i le filiga tatau o le sili atu i le $ 5 piliona i le mauaina o le Martech ma tupe teufaafaigaluega, ma o loʻo faʻaauau pea ona fesoasoani i kamupani i le faʻatinoina ma le otometi a latou faʻatauga ma maketi. Douglas ose suiga fa'atekinolosi fa'avaomalo fa'avaomalo ma MarTech fa'apitoa ma failauga. O Douglas foi o se tusitala lolomi o le Dummie's guide ma se tusi taʻitaʻi pisinisi.

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Martech Zone e mafai ona tu'uina atu ia te oe lenei 'anotusi e aunoa ma se tau aua matou te fa'atupeina la matou 'upega tafa'ilagi e ala i tupe maua fa'asalalauga, so'oga fa'atasi, ma lagolago. Matou te fa'afetai pe a e aveese lau fa'asalalauga fa'asalalau a'o e va'ai i la matou saite.