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Social CRM Fuels Faigaluega ma le Tuputupu aʻe

Social CRM is one of those terms that tends to get overused and confused. It seems virtually every company that has any social features has begun to classify their applications in the Social CRM realm. In my opinion, there are several features that a social platform must have before it calls itself a Social CRM:

  1. mataituina – the ability to monitor social in real-time and set up alerts.
  2. Faailoaina – the ability to capture the identification of a social profile and collect information across social profile and apply it to a person-centric record, with classifications of whether they’re a lead or a customer.
  3. Workflows – the ability to route social interactions, assign tasks, and ensure resolutions are applied.
  4. faatosinaga – the ability to proactively generate engagement campaigns to drive upsells and acquisitions.
  5. lipoti – the ability to generate aggregate reporting across social channels and the CRM to ensure a return on investment is achieved.

Avectra Social CRM appears to have all the elements necessary and has published this infographic on How Social CRM Fuels Engagement and Growth.

Avectra Infographic Blog1

Douglas Karr

Douglas Karr o CMO o OpenINSIGHTS ma le na faavaeina le Martech Zone. Ua fesoasoani Douglas i le tele o amataga manuia o MarTech, ua fesoasoani i le filiga tatau o le sili atu i le $ 5 piliona i le mauaina o le Martech ma tupe teufaafaigaluega, ma o loʻo faʻaauau pea ona fesoasoani i kamupani i le faʻatinoina ma le otometi a latou faʻatauga ma maketi. Douglas ose suiga fa'atekinolosi fa'avaomalo fa'avaomalo ma MarTech fa'apitoa ma failauga. O Douglas foi o se tusitala lolomi o le Dummie's guide ma se tusi taʻitaʻi pisinisi.

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Martech Zone e mafai ona tu'uina atu ia te oe lenei 'anotusi e aunoa ma se tau aua matou te fa'atupeina la matou 'upega tafa'ilagi e ala i tupe maua fa'asalalauga, so'oga fa'atasi, ma lagolago. Matou te fa'afetai pe a e aveese lau fa'asalalauga fa'asalalau a'o e va'ai i la matou saite.