E te iloa o oe o se sosaiete faʻasalalau hippy (smippy), pe a:
- oe amata pe sainia se tusi talosaga e taofi Twitter otometi-tali… which won't actually do anything to stop Twitter auto-responses.
- Oe manatu o le tuʻuina atu i fafo o lau kamupani blog o se solia o tulafono o blogging.
- E te manatu o se kamupani atiaʻe se amio i luga o upega tafaʻilagi nofoaga ina ia maketiina a latou oloa o se le manuia fuafuaga, tusa lava pe oʻo ai i le faʻateleina o faʻatau ma le faʻaalia.
- E te manatu blog e tatau ona aunoa ma faʻasalalauga, totogi soʻotaga, poʻo ni lagolago lagolago ma e tatau i failautusi ona faia uma a latou suʻesuʻega ma tusi a latou blog blog ma le agalelei mai le lelei o latou loto.
(Ae e te leʻi alu i se manatu, ia mautinoa ia faitau le vaega mulimuli o lenei pou!)
I love smippies, don't get me wrong. I'd like to be one someday – after I've saved up enough money to buy some land in the mountains (with satellite broadband) and a couple quarts of patchouli. Between now and then, though, I need to pay the bills.
My bills get paid when companies have the foresight and courage to take advantage of mediums that result in better ROI and customer satisfaction than anytime in the past. I help them do that, and I won't apologize for it.
Twitter o se Maketi Feololo
Guy Kawasaki taʻu ia Robert Scoble o Twitter atonu o le sili PR mea faigaluega i le talafaasolopito. Ua amata ona ola le Twitter.
In recent interviews, founder Evan Williams has already noted that he's more excited about the opportunities of Twitter as a marketing medium than simply a social platform. Twitter is also taking steps to tinoitupe i luga o le manuia. Ave le mea lena smippies!
Twitter o le faʻatagaina-faʻavae auala fefaatauaiga. E pei o lea, e maua ai a avanoa atoatoa mo kamupani latou maketiina latou lava pe faʻafefea ona latou manatu e aoga. I le otometi tali tuusaʻo ala Tweetlater ma otometi-lafoina laʻu blog pou i totonu Faʻamatalaina, I've increased the number of subscribers to my blog by 5% and increased daily readership (direct from Twitter) by 8% on average.
If oe choose to follow me, you are inherently providing me with permission to communicate with you. Don't get upset when I do. The first thing every company should do is to Faʻaaoga lena lima lululima ma tali saʻo with something nice. If you don't like it? Unfollow! It's that easy.
Maketi Social Ala o Faasalalauga
Smippies tatau ona faʻamalosia, ae le sili atu le le fiafia, e uiga i faʻasalalauga lautele. Popup ma isi faʻatauga faʻatau maketi ua amata ona mou atu i le goto o le la. I le iuga, kamupani o fesuiaʻi ma saili e saili ma fesoʻotaʻi ma tagata faʻatau tagata o loʻo i ai le tagata faʻatau - e le o le tosoina o le tagata faʻatau e kiki ma ee i latou.
Search Engine Marketing o se faʻataʻitaʻiga sili lea o lenei. Ua avea le blogging corporate ma mea manaʻomia taua mo kamupani, since it's an outstanding means of both retention and acquisition. Consumers are on search engines – that's where companies need to be!
A Pa le Kamupani!
So you've read through everything and you must think I'm some big ‘ol capitalist pig that's advising companies to use every medium it can to manipulate, manipulate, manipulate and sell, sell, sell.
Leai le tulaga.
The beautiful thing about social media is that it's finally balanced the playing field. Companies who attempt to abuse the medium will not only fail, they'll be embarrassed. The manipulation and abuse of Twitter, Blogging and Social Media is be met with painful and swift penalties… if not all out disaster.
That's good for everyone! Smippies included.