Suʻesuʻega & Suʻega

Su'e Kiliki e Valaau So'oga I Google Analytics Events Fa'aaoga Google Tag Manager

A o matou galulue fa'atasi ma tagata fa'atau i lipoti, e tatau ona matou fa'atuina se Google Tag Manager mo latou. Google Tag Manager e le naʻo se faʻavae e faʻapipiʻi ai tusitusiga uma a lau 'upega tafaʻilagi, ae ose meafaigaluega malosi e faʻavasega ai le mea ma le taimi e te manaʻo ai e faʻaosoina gaioiga i totonu o lau' upega tafaʻilagi e faʻaaoga ai soʻo se tusitusiga na e faʻapipiʻiina.

E masani lava o le sili atu ma le afa o tagata asiasi uma o lau 'upega tafaʻilagi o loʻo taunuʻu i luga o lau' upega tafaʻilagi e ala i se masini feaveaʻi. Hyperlinking lau numera telefoni i luga o lau 'upega tafaʻilagi o se auala sili lea e faʻafaigofie ai mo se tagata asiasi ona tuʻuina atu i lau au faʻatau se telefoni. Matou te fa'amautinoa matou te fa'afeso'ota'i numera telefoni uma i luga o saite uma a matou tagata fa'atau mo na'o lenei mafua'aga. O foliga ia o le tag taula HTML:

<a href="tel:13172039800">317.203.9800</a>

Google Analytics Events ofo atu le avanoa e fua ai mea na tutupu i totonu o se saite. O mea e tutupu e tatau mo le fuaina o fegalegaleaiga e pei o le kilikiina o valaau e fai, amata ma taofi vitio, ma isi fegalegaleaiga i totonu o se upega tafaʻilagi e le faʻaogaina le tagata faʻaoga mai le tasi itulau i le isi. O le auala sili lea e fua ai lenei ituaiga o fegalegaleaiga. Ina ia faia, e mafai ona matou suia le faʻailoga o loʻo i luga ma faʻaopoopo se JavaScript onClick mea na tupu e faʻapipiʻi ai le mea na tupu:

<a href="tel:13172039800" onclick="gtag('event', 'click', { event_category: 'Phone Number Link', event_action: 'Click to Call', event_label:'317.203.9800'})">317.203.9800</a>

E i ai nai luitau i lenei mea. Muamua, atonu e te le maua le avanoa e faʻaopoopo ai le onclick code i totonu o fanua o lau 'upega tafaʻilagi faʻatonuga o mea e fai (CMS). Lona lua, o le syntax e tatau ona saʻo ina ia tele avanoa e maua ai le sese. Tolu, e tatau ona e faia i soo se mea e iai sau numera telefoni i luga o lau saite.

Su'esu'eina o mea na tutupu I Google Tag Manager

O le fofo o le faʻaaogaina o tomai faʻapitoa o Google Tag Manager. O le a lava le umi e fa'atino ai le Google Tag Manager i lau 'upega tafa'ilagi, e le tatau lava ona e pa'i i lau anotusi po'o lau fa'ailoga e fa'atino ai su'esu'ega fa'apenei. O laasaga e fai ai e faapea:

  • Fa'amalo - Seti se faʻaoso e faʻatinoina pe a kiliki e se tagata asiasi i luga o se fesoʻotaʻiga telefoni.
  • pine - Seti se mea e tupu e fa'agasolo i taimi uma e fa'atino ai le fa'aoso.

FAAMANATU: O le mea e manaʻomia muamua o lenei mea o loʻo iai sau Google Analytics Universal Analytics Tag faʻapipiʻi ma faʻaoga lelei i luga o lau saite.

Vaega 1: Set Up Your Click Trigger

  1. I totonu o lau Google Tag Manager Account, fa'asaga ile faaosofia i le itu agavale navigation ma kiliki fou
  2. Ta'u lau Fa'aoso. Sa matou valaau i matou Numera Telefoni Kiliki
  3. Kiliki i le Trigger Configuration vaega ma filifili le ituaiga fa'aoso Na'o Sooga
Google Tag Manager > Trigger Configuration > Na'o So'oga
  1. Faʻatonu le Faatali mo Tag fa'atasi ai ma se taimi fa'atali maualuga e 2000 milliseconds
  2. mafai ai ona Siaki Fa'amaoniga
  3. Fa'aaga lenei fa'aoso pe a Itulau URL > fetaui ma RegEx > .*
  4. Fa'amumu lenei fa'aoso Nisi So'oga Kiliki
  5. Fa'amu lenei fa'aoso Kiliki URL > iai > telefoni:
google tag manager trigger configuration na'o so'oga telefoni
  1. kiliki Sefe

Vaega 2: Seti Lau Fa'ailoga Fa'alavelave

  1. Faʻasaga i pine
  2. kiliki fou
  3. Ta'u lau Tag, na matou faaigoa le matou Telefoni Kiliki
  4. filifili Google Analytics: Universal Analytics
Google Tag Manager > Fa'ailoga Fou > Google Analytics: Fa'asalalauga lautele
  1. Seti le Ituaiga Track i mea na Tutupu
  2. Tu'i i totonu le Vaega e pei o telefoni
  3. Kiliki le + faʻailoga i le Action ma filifili Kiliki URL
  4. Kiliki le + saini i luga o le igoa ma filifili Itulau Ala
  5. Tuu le Taua e Avanoa
  6. Tu'u le Le-Feagalegaleaga e Pese
  7. Ulufale i totonu Google Analytics Variable.
  8. Kiliki le Vaega Triggering ma filifili le Fa'amalo na e setiina i le Vaega 1.
google tag manager tag telefoni kiliki
  1. kiliki Sefe
  2. Va'ai lau Tag, fa'afeso'ota'i lau 'upega tafa'ilagi, ma kiliki i luga o lau 'upega tafa'ilagi e va'ai ai ua fa'amu le pine. E mafai ona e kiliki i luga o le pine Telefoni Kiliki
    ma vaʻai i faʻamatalaga na pasia.
google tag pule fa'aaliga
  1. A mae'a ona e fa'amaonia lau pine o lo'o fa'ao lelei, Lomiga le pine e tu'u ola ai i lau 'upega tafa'ilagi

Motugaafa: Google Analytics e le o siakia mea tutupu e masani lava i taimi moni mo lau 'upega tafaʻilagi o lea afai o loʻo e suʻeina le saite ma toe foʻi i totonu o lau auʻiliʻili faʻavae, atonu e te le matauina le mea na tupu o loʻo faamaumauina. Toe siaki i ni nai itula.

I le taimi nei, e tusa lava po o le a le itulau o lau saite, uma kiliki-i-telefoni so'oga o le a fa'amauina se mea na tupu i Google Analytics pe a kiliki e se tasi le feso'ota'iga telefoni! E mafai fo'i ona e setiina le mea na tupu e fai ma Sini ile Google Analytics. Afai e te manaʻo foʻi e fai lenei mea i fesoʻotaʻiga mailto, ua matou tusia se tala, Su'e Mailto Kiliki I Google Analytics Mea na tutupu Fa'aaoga Google Tag Manager

Douglas Karr

Douglas Karr o CMO o OpenINSIGHTS ma le na faavaeina le Martech Zone. Ua fesoasoani Douglas i le tele o amataga manuia o MarTech, ua fesoasoani i le filiga tatau o le sili atu i le $ 5 piliona i le mauaina o le Martech ma tupe teufaafaigaluega, ma o loʻo faʻaauau pea ona fesoasoani i kamupani i le faʻatinoina ma le otometi a latou faʻatauga ma maketi. Douglas ose suiga fa'atekinolosi fa'avaomalo fa'avaomalo ma MarTech fa'apitoa ma failauga. O Douglas foi o se tusitala lolomi o le Dummie's guide ma se tusi taʻitaʻi pisinisi.

Faatatau Mataupu Faavae o

Toe i le pito i luga
lata

Ua maua le Adblock

Martech Zone e mafai ona tu'uina atu ia te oe lenei 'anotusi e aunoa ma se tau aua matou te fa'atupeina la matou 'upega tafa'ilagi e ala i tupe maua fa'asalalauga, so'oga fa'atasi, ma lagolago. Matou te fa'afetai pe a e aveese lau fa'asalalauga fa'asalalau a'o e va'ai i la matou saite.