Search Engine Optimization e le o se Poloketi

loi loi

loi loiMai lea taimi i lea taimi, o loʻo iai le faamoemoe e oʻo mai ia matou ma fai mai ia matou e tuʻufaʻatasia se poloketi upusii luga o le search engine optimization. Folks, search engine optimization e le o se poloketi. E le o se taumafaiga e mafai ona e maeʻa ona o loʻo e osofaʻia se gaioiga faʻasolosolo. E suia mea uma ile sailiga:

  • Search engine fetuʻunaʻi a latou algorithms - Google o loʻo faʻasaʻoina i taimi uma e muamua i luma o spammers ma, talu ai nei, o mea faʻatoʻaga. Malamalama pe faʻapefea ona faʻaalia au mea i totonu pe a fai o nei suiga e mafai ona faʻaleleia atili ai au iʻuga. Le faʻasaʻoina mafai ona tanu ai lau '' upega tafaʻilagi. E masani lava e le o se taua tele, ae matou te vaʻaia suiga e tutupu ma matou tagata faʻatau.
  • O au tauva o loʻo fetuʻunaʻia a latou metotia suʻega afi - O lau tauvaga o loʻo faia suiga i latou 'upega tafaʻilagi ma ono i ai ni sili lelei faufautua SEO fesoasoani ia latou foi. Afai o loʻo e mausali faʻavasegaina ma faia se lelei tele i tupe teu faʻafaigaluega, ua na o se mataupu o le taimi ae leʻi amataina lau tauvaga faʻatupeina i se fuafuaga.
  • Suiga a lau kamupani, oloa ma tautua suia - Faʻafefea ona vavaeʻese lau kamupani mai le tauvaga e masani ona suia ile taimi a o e tuputupu aʻe, tuumuli pe atiaʻe ni foliga fou, oloa ma tautua. Lau suʻesuʻega faʻapitoa e manaʻomia ona tausisi i lenei.
  • Suiga le faʻaaogaina o upu autu - I taimi, o upu o le a suʻesuʻe ai tagata faʻaoga e suia foi i taimi. Mo se faʻataʻitaʻiga, talosaga, paepae, ma polokalama e 'eseʻese suʻesuʻega uma i le matata eseese. E ui lava e ono faʻaaoga faʻapena uma latou, o latou faʻaaogaina ua suia i le lauiloa i le aluga o taimi.
  • Suiga voluma suia - Taimi o le aso, aso o le vaiaso, masina taʻitasi ma suiga vaitau mafai uma aʻafiaga sailiga. Lau feʻau ma mea e ono manaʻomia e fetuʻunaʻi ina ia maua ai le avanoa.
  • Tekonolosi tulaga ua suia - Na matou vaʻaia ni nofoaga matagofie na toeititi mouʻesea mai sailiga faʻaiuga talu mai latou CMS e le faʻamautuina pe fesoʻotaʻi foʻi ma afi masini. A i ai sau CMS tuai e leʻi toe faʻafouina, oe ono leiloa le mafai e faʻamalosia search engine feoaʻiga.
  • E sui tulaga talafeagai - O le a le mea sa sili ona lauiloa ai le 'upega tafaʻilagi i lau pisinisi ono le toe avea ... pule o le' upega tafaʻilagi suiga i taimi uma. Faʻamautinoaina o lau '' upega tafaʻilagi e siitia i luga o 'upega tafaʻilagi o le a faʻaauau pea ona faʻateleina lau' upega tafaʻilagi lauiloa ma tulaga.

O le i ai o se faufautua poʻo faʻaauau pea lesitala ma se sili SEO tautua o le a tuʻuina atu i lau kamupani se tupe maua lelei i luga o tupe teu faʻafaigaluega pe a fai o le sailiga manaʻoga o iina. A i ai i lau kamupani punaoa i totonu e galulue ma le sailiga, se lesitala ia SEOmoz or gShiftLabs faatasi ai ma nisi mataʻituina mea faigaluega e aoga tele le teuga tupe teu faafaigaluega.

A mafai e a matou tagata faʻatau ona tausisi i nei suiga, matou te faʻaauau pea ona vaʻaia le toe faʻatupulaia o tupe faʻaalu, o latou tau i le taʻimua e faʻaititia, ma ua mafai ona latou faʻaaogaina atoatoa saili mo tagata fou mauaina. E manaʻomia pea le mataʻituina ma le faʻaleleia atili, e ui lava. Afai o lau kamupani o loʻo faʻamalosia e se kamupani SEO o loʻo i ai se tulaga masani poloketi totogi latou te faʻaleleia ai lau 'upega tafaʻilagi mo se seti totogifuapauina ma savali ese, oe ono manaʻo e toe mafaufau i le tupe teu faʻafaigaluega.

7 Faamatalaga

  1. 1

    I’ve had the same experience with clients, it’s kind of a challenge explaining to clients the importance of seo. I understand they always want to see ROI, with analytics we can show them some of that, but you’re right it’s an ongoing effort.

  2. 2

    I’ve had similar problems – one client said they wanted to create a website, get it up and running, and then “SEO-optimize” it after it was live. I try to explain that the content is pretty important to the search engines, and it’s much easier to start writing with organic search in mind. Many people just don’t get most basic concepts of SEO. I guess that’s why there will always be a market for SEO consultants!

  3. 3

    Of all the areas of Internet Marketing, Search Engine Optimization is the most misunderstood, and potentially the most important to your marketing efforts. There are millions upon millions of pages of web content out there — you can work hard, build a great site, and then be totally lost in the shuffle. SEO is important. It’s also a very complex process that requires patience, careful planning and a long-term approach.

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