Su'e Su'e Su'e Su'esu'e 'ino'ino

Seo

Lenei afiafi sa ou faigaluega ma se tagata faʻatau i le auala e mimilo ai a latou blog blog mo faʻateleina search engine feoaʻiga. E ofoofogia le faʻafefea e se laʻititi fetuʻunaʻiga o se ulutala, faʻamatalaga faʻamatala, ulutala poʻo mea lava ia. Na matou filifilia se blog post na tusia muamua, faia ni nai suiga laiti, ma o le a vaʻavaʻaia ia iʻuga e faʻaaoga ai le Labor Labs.

E tele tisaini ma 'upega tafaʻilagi e faʻaititia le taua o le search engine optimization. O le mea e malie ai, latou te sasaina i fafo polofesa SEO. Derek Powazek talu ai nei na tusia:

Search engine optimization e le o se talafeagai ituaiga o maketiga. E le tatau ona faia e tagata ei ai faiʻai poʻo agaga. Afai e molia oe e se tasi mo le SEO, ua e fesoʻotaʻi.

Fai Leai. Talitonuga Latou.

Oi. Ua ou ae masalosalo ile SEO polofesa faʻapea foi… e oʻo lava i le mea moni e tele o mea e mafai ona fai e se polofesa SEO aua e mafaia e oe lava ona fai. Afai e te le lava le poto, pe e te le maua ni punaoa, pe o oe i se tauvaga sailiga iʻuga, o le SEO polofesa o le a faia uma le eseesega.

E tatau ona ou faʻaopopo atu o le tusi a Derek e iai foʻi ni fautuaga lelei:

Fai se mea sili. Taʻu i tagata e uiga i ai. Toe fai. O lena lava. Fai se mea e te talitonu i ai. Faia ia matagofie, mautinoa, ma moni. Afu uma auiliiliga.

Ae toe na leiloa foi aʻu…

Afai e le o maua auala, atonu e le lava lelei. Toe taumafai.

Atonu. Atonu? Atonu ?!

O le talitonuga a Derek o le a tuʻuina i ana tagata faʻatau i se tulaga le lelei tele. O le faʻafitauli e le o ni polofesa SEO, o le faʻafitauli o sailiga sailiga lava latou. Faʻatuatuaina lau SEO polofesa, aua le faʻatuatuaina au sailiga masini! Aua le tuuaʻia le SEO polofesa mo vaivaiga a Google.

O le atinaʻeina o Google o le search engine i talaatu o upu autu e leʻi fesoasoani tele iai saʻo… Ua na ona avea ma lauiloa afi… ma faʻaauau pea ona faʻavae faʻavae luga o upu autu.

E sese Derek ma e tau le mafaufau foi ... robots.txt, pings, Sitemaps, itulau hierarchy, keyword use… leai se mea e masani ai. Matou te fesoasoani i tagata faʻatau e faʻaleleia le tulaga o le search engine aua e faigata ona galue faʻatapulaʻaina le search engine. O se tasi o laʻu paaga faʻamatalaina lenei auala:

SEO fesoasoani i kamupani faʻavasega le mea e tatau ona latou tulaga ai.

O le finau faapea o le SEO e le o se tulaga tatau o fefaatauaiga e le malamalama i le uluai 4 P's… oloa, tau, faalauiloa ma tuu. Faʻatulagaina o le faʻavae o soʻo se sili maketi tauiviga! Sili atu 90% o taimi uma Initaneti sauniga aofia ai se tasi o faia se sailiga… pe a fai e le maua lau tagata o tausia ile faʻaiuga o sailiga talafeagai, e te le o faia lau galuega. Oe le mafai manaʻo ma faʻamoemoe mo search engine faʻatulagaina, oe manaʻomia e galue ma… lototele ou te fai atu… afu i ai.

Fausiaina o se 'upega tafaʻilagi e aoga ma faʻamatalaga e le taugata ma se ata matagofie ma o le faʻamamafaina mo sailiga e tutusa lava ma le teu faʻafaigaluega i se faleʻaiga matagofie, fuafuaina o se lisi lelei, ae leʻo le mea e te tatalaina ai. E le naʻo le valea, e le tali atu.

O se tasi o faamatalaga

  1. 1

    Great post Doug – I agree with a lot of what Derek said, but then again, I work in this field. I don’t know his audience very well, but it appears he is writing toward readers with a bit of web publishing knowledge.

    The mistake I think a lot of people “in the know” make is that everyone else is “in the know.” If a a new marketing VP inherits a large corporate website that was built in 1999, they have a lot of other things to do than to go through the site building a report on what’s wrong, and they will need experts to help them wade through a lot of things: Usability, design, content, search, and the kitchen sink.

    There is a lot to be said about hiring an expert in what people are looking for to help you craft your presence and message to get to them. I agree with all of Derek’s negativity, and all of your positivity 🙂

    I am bit biased, though, as Derek’s post points a lot in Raidious’s direction – create good content, tell people about it, and make sure it can be found.

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