Oi U… Google Na o le Faʻalauiloaina o le SEA Alamanuia

search engine fasioti tagata

search engine fasioti tagataSearch Engine Fasiotiga. Na e faʻalogo e uiga i ai? Oe o le a.

Lenei vaiaso, ole SEO lalolagi sa liliu faafao ifo ina ua filifili Google e faʻateʻa JC Penney mai le index ona o spammy, keyword-rich backlinks o loʻo maua i luga o saite e ese mai ia te ia lava e unaʻi i luga le tulaga.

While the entire industry is acting shocked, most of us within the industry know that this was pretty common practice. The fact is that this gaping flaw in Google's Page Rank algorithm left a door so large, that it's pretty much nearly impossible that your SEO firm didn't take advantage of it. Those within the industry are calling them stupid, lazy and dishonest. I'd bet that many of the critics who practice SEO have some keyword rich backlinks somewhere on another site that helped drive their ranking up.

Backlinking o le tele alamanuia. Companies can spend hundreds of thousands of dollars with backlinking organizations and make millions of dollars in sales. Keep in mind that however immoral it might be to cheat like this, it's not illegal. In all honesty, I can't blame companies for paying for backlinks.

I currently work with one client who is watching as their competition is amassing thousands of spammy backlinks every week. They beat my client on thousands of terms and make their money, ironically, off of Google Ads. To add insult to injury, their flamboyant founder is constantly kissing Google's butt and taking about how dishonest the SEO industry is – all while he's buying backlinks.

What do I tell my client? I advise them to devote more resources and more time to engaging prospective visitors in social media. It's expensive, it's time-consuming, and doesn't nearly have the return that simply buying backlinks would. That's a hard pill to swallow when backlinking industry folks are coming out the woodwork offering them services at a fraction of the cost of my consulting.

The fact is that this isn't an SEO industry issue, it's a Google issue. By weighing rank so heavily on backlinks, Google has poisoned itself by launching a billion dollar industry where professionals can easily game them. Google's answer may even be worse, though. By dropping JC Penney from the index for black hat backlinking, Google has spawned a far more evil industry, the Search Engine Fasiotiga alamanuia.

This is an industry that will flourish if Google takes this approach with more and more companies in the near future. The backlinking industry will continue to grow – but this time it won't be to backlink to your site, it will be to leave a trail of spammy, keyword-rich backlinks to your competitors site. SEO consultants will be working hard not to leave a trail that Google can pick up when ranking their customers, but can begin leaving a more obvious trail to competitors.

Now black hat SEO consultants have another weapon at their disposal. While working to increase their client's ranking, they can pursue destroying the competition's ranking. This is not good for the industry.

FAAFOUGA: SearchDex, le SEO kamupani faʻatatauina e le suʻesuʻega ma mulimuli ane faʻateʻaina e JC Penney ua faʻalauiloaina mea nei:

SearchDex e leʻi auai, pe lagolagoina foʻi fesoʻotaʻiga fesoʻotaʻi o loʻo taua i le tusitusiga o le New York Times. O la matou kamupani ua fausia i luga o tulaga maualuga amio lelei ma e leai se taimi ua matou tuʻufaʻatasia ai le faʻaaogaina o le lelei fesoʻotaʻi polokalame poʻo isi taʻaloga metotia i polokalama mo a matou tagata faʻatau. SEO metotia na faʻaaogaina e SearchDex mo matou paʻaga uma, taimi ua tuanaʻi ma aso nei, ua o gatasi ma Google's Webmaster Guidelines. O le iʻuga o le NYTimes tala, ua faʻamaonia e SearchDex o metotia uma o loʻo faʻaaoga mo matou tagata faʻatau e faʻaauau pea ona tausisi i Google's Webmaster Guidelines. O loʻo matou faia foʻi se suʻesuʻega aloaʻia ina ia taumafai ai e fuafua le mafuaʻaga ma le faʻaosofia o soʻotaga na taʻua i le tusitusiga. - Dave Chaplin, Pule Sili

10 Faamatalaga

  1. 1

    Mafai ona e faʻamatalaina mea tonu nei isi 'upega tafaʻilagi faia i laymans faaupuga?
    O e fai mai e faitau afe '' upega tafaʻilagi ua fesoʻotaʻi i le 'upega tafaʻilagi JC Penney ma ua totogi e JC Penney lenei avanoa e ala i le lona tolu pati?

    E leʻo naʻo se isi ituaiga faʻasalalauga?

    • 2

      Hi Robert,

      Ioe, e saʻo oe. O JC Penney (na te iloa pe le iloa foi) na ia faʻafaigaluegaina se kamupani SEO na latou mauaina le tulaga e ala i le tufatufaina atu o faʻamaumauga tuʻusaʻo i tua - o tusitusiga na i totonu o le faʻamau taula na matua mulimulitaʻi lava i upu autu o le a tosina mai ai tagata i le itulau.

      Doug

      • 3

        Faʻafetai mo le faʻamatalaga. Na ona ou alu i le nofoaga o JC Penney. O loʻo iai latou le Alexa itulau tulaga ole # 695 - e leʻo se tulaga leaga pe a manatu atu e miliona miliona 'upega tafaʻilagi i le lalolagi o loʻo tauva uma mo ou mata mata. Ou te le vaʻai lava i se mataupu ma le faʻaaogaina o le SEO e backlink ai i upega tafailagi e pei ona e faʻamatalaina.

  2. 4

    E tatau ona tatou amata amata ona faʻasino mea o le a oʻo mai.

    I le faʻatatau i lena tusitusiga… Google e leʻi faʻateʻaina JC Penny. Le Fou
    Na faia e le York Times. E leʻi faia e Google se mea seʻi vagana ua maua e le nusipepa.

    http://www.nytimes.com/2011/02/13/business/13search.html

    O le eseʻesega o ni polofiti maualuga faʻatauaina PR blog ma alamanuia
    Faʻamatalaga faʻatusatusa i le faitau afe o soʻoga fesoʻotaʻiga.

    O le mea e tatau ona tatou popole i ai o le isi atinaʻe o SEO.
    Google o le a faʻasino i mea e mafai ona maua mai i lalo ae latou te leʻi faʻasino
    tusitusiga ma blog - i se taimi lata mai lumanaʻi.

    • 5

      Jross,

      O le New York Times na faʻaalia, ae o Google lava na tanu ia JC Penney i le taimi na maua ai ona faʻamaoniga. E pei ona ou taua i le pou, o se taufaʻafefe manatu lea talu ai e leai se faʻamaoniga fesoʻotaʻi ia backlinks tuusaʻo ia JC Penney. Lona uiga e mafai e isi kamupani SEO ona faʻaaoga tutusa metotia e faʻaleagaina ai le igoa taʻuleleia ma le tulaga o latou tagata tauva. E te le manatu o Sears ma isi kamupani na faʻatoa mauaina i latou i le tulaga # 1 e leʻo mauaina ni penefiti?

      Aisea na filifilia ai e David Segal, New York Times, ia JC Penney? Masalo o se taʻua mai se tauva?

      Doug

  3. 6

    SEA e pei ona e faʻaigoaina ai, sa i ai lava mo sina taimi… Ou te manatua na talanoaina i le konafesi aoao a le SEO i le 2008 (e le o se aoga auala, ae o se auala underhanded e taʻalo ai le faiga).

  4. 8

    O le metotia e faʻatulafonoina toeititi lava i itu uma o le lalolagi o lenei e faʻataʻitaʻia e faʻalauiloa ai oe upu autu i masini suʻesuʻe, o se tua soʻoga ma taula tusitusiga upu autu mai isi nofoaga e matua aoga metotia e fausia sootaga ma faʻalauiloa ai lau 'upega tafaʻilagi ae o lenei o le a i ai pea i taimi uma taufaʻamataʻu ia latou uma e faia SEO mo a latou pisinisi e Google mafai ona faia soʻo se mea taimi i la latou pisinisi.

  5. 9

    O le a le umi ae tatou te leʻi vaʻaia ni suʻega faʻasaga i se tauvaga a se 'upega tafaʻilagi ua molia ai latou i le SEA? Ma e fia ni ituaiga faʻamasinoga o le a tatou vaʻaia aʻo leʻi pasia le tulafono e faʻasa ai le faʻatinoga.

  6. 10

    "
    I le faʻaopoopoina o le faalumaina i manuʻa, o loʻo latou kisi lava i le faʻavaeina o le kulupu a Google ma faia le le faʻamaoni o le SEO pisinisi - a o ia faʻatauina backlinks. "

    Ou te manatu ua ou iloa le tagata o loʻo e talanoa i ai 😉

    Tele le meli.

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