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Lisi o oloa uma a Salesforce mo le 2023

Salesforce o loʻo faʻaauau pea ona taʻitaʻia le SaaS alamanuia ma ana fofo tau atina'e aua o lo'o fa'avae i le ao, fa'apitoa, fa'atamaoaigaina, tu'ufa'atasia, malupuipuia, ma fa'alautele. A o matou talanoaina tulaga faʻatasi ma o matou faʻamoemoega ma tagata faʻatau, matou te faʻatusa le Salesforce i le faʻatauina o se taʻavale faʻatusatusa i se taavale faʻatau. E le o se fofo sili ona lelei mo kamupani uma, ae e ofoofogia malleable mo toetoe o soʻo se faagasologa, faʻalapotopotoga, ma alamanuia.

Faatasi ai ma isi talosaga e le o iai, e masani ona tatou galulue i totonu o tapulaa a le tulaga. E le o se faasea, na o se matau. Mo le tele o kamupani, o isi fofo e mafai ona faʻatinoina i se taimi itiiti, faʻaitiitia le tau, ma faʻaitiitia aʻoaʻoga. O le fa'atauina o se ta'avale ta'avale e mana'omia ai se 'au atoa e fa'avasega, ta'avale, ma tausia le ta'avale. E masani ona le amana'ia lenei mea i a tatou fa'atinoga mo fa'alapotopotoga... pe le amana'ia i le fa'atauga.

O le i'uga, o lo'o i ai le malosi o le tali atu ia Salesforce i le maketi… o nisi tagata e talitonu e faigata, taugata, ma e le aoga e pei ona fa'amoemoeina. O isi e fiafia i ai ma fausia ni galuega manuia ma le faʻatinoina lelei i itu uma o la latou faʻalapotopotoga. I le avea ai ma se kamupani faufautua e galulue faatasi ma Salesforce mo le tele o tausaga, matou te vaʻai i itu uma e lua. E masani ona aumai i matou e fesoasoani i kamupani le fiafia e toe faʻafoʻi a latou tupe maua i luga o tekinolosi faʻafaigaluega (ROTI) mo Salesforce. Na pau lo matou moomooga ia aumai i matou i totonu aʻo leʻi le fa'ai'uga fa'atau e fa'atulaga fa'amoemoe sa'o mo le kalani i puna'oa, fa'asologa o taimi, fa'amuamua, ma fa'amoemoega.

Salesforce Fa'atauga ma Pa'aga Fa'agasologa

Ole ki ile manuia ole Salesforce ole faiga fa'atau ma paaga. A laiseneina e se kamupani se tasi o oloa a Salesforce, e masani lava ona faʻafeiloaʻi e le sui faʻatau se paaga poʻo paaga e mafai foi ona tuʻuina atu auaunaga faʻatinoina. O lenei fa'amaopoopoina i le va o Saleforce ma ana pa'aga e le'o tulaga ese i le maketi, ae e mafai fo'i ona fa'ailoa mai ai ni lu'itau.

O le tele o faʻamalosi ma faʻamoemoega e tuʻuina atu i le paaga e lagolagoina le faʻatauga faʻatau, faʻalautele le Salesforce sootaga, ma fesoasoani i le sui faʻatau e faʻafeiloaʻi pe sili atu a latou quota. Ou te fa'amalosia oe e su'e se paaga e le o va'aia e Salesforce, aua o le a latou va'ai mo mea e sili ona e fiafia i ai.

Matou te galulue fa'apa'aga e fa'amautinoa le manuia o a matou tagata fa'atau... ma matou te le fa'alagolago i le Salesforce mo a matou ta'ita'i ma tagata fa'atau. Ou te fia faamanino atu ou te le o faitioina uma Salesforce po o ana paaga – e iai a latou tagata tulaga ese ma se sosaiete paaga talenia. O lo'o ou tu'uina atu se faiga sili atu mo le fa'amautinoaina o lou toe maua mai i tupe fa'afaigaluega ma Salesforce.

Salesforce Fa'afanua Oloa

Masalo o le punaoa tutoʻatasi sili i luga o le upega tafaʻilagi mo faʻamatalaga Salesforce o Salesforce Ben. O latou 'upega tafaʻilagi e faʻafouina oe i le auala e maua ai se tupe maua sili ma faʻaoga lelei le tulaga sili o Salesforce. I le tausaga na teʻa nei, na latou tuʻuina atu ai lenei faʻamatalaga faʻapitoa e faʻatulagaina ai le faʻatupulaia o faʻasologa o oloa.

fanua fa'atau oloa
aitalafu: Salesforce Ben

O le isi faʻamatalaga ... i le avea ai o se kamupani atinaʻe, Salesforce o loʻo faʻaigoaina pea, litaea, mauaina, ma tuʻufaʻatasia oloa fou ma faʻavae. E faaopoopo atu lea i Faʻafeiloaʻiga.

AppExchange o se maketi lea e mafai ai e pisinisi ona faʻatau, faʻatau atu, ma faʻavasega le Salesforce apps. O le maketi o ao e sili ona tele i le lalolagi, ma e silia ma le 7,000 polokalame o lo'o avanoa. Apps i AppExchange e mafai ona fesoasoani i pisinisi i le tele o galuega, e aofia ai:

  • Faʻatau: Faʻateleina faʻatau oloa, tapunia le tele o fefaʻatauaiga, ma le puleaina o taʻitaʻi.
  • Faʻataulaga: Fa'atupuina ta'ita'i, fa'afailele fa'amoemoega, ma tu'uina atu fa'atauga fa'apitoa tau maketi.
  • Auaunaga i tagata: Tuuina atu auaunaga sili ona lelei tagata faatau, foia faafitauli, ma tuuina atu le lagolago.
  • gaoioiga: Otometi galuega, faʻaleleia lelei, ma faia filifiliga sili atu.

AppExchange apps e atiaʻe e le tele o paaga, e aofia ai Salesforce, tagata faʻatau polokalama faʻapitoa (ISVs), ma tagata fa'aoga Salesforce. E mafai ona fa'atauina pe mautotogi ma fa'apena ona fa'amalieina mana'oga fa'apitoa o so'o se pisinisi.

Lisi o oloa Salesforce

Salesforce Products mo Fa'atauga ma Maketi:

  • Fa'atauga Ao: Fa'atauga a le Salesforce CRM oloa, fuafuaina e faʻavavevave le taamilosaga faʻatau ma pulea taʻitaʻia, avanoa, ma faʻamatalaga.
  • CPQ & Pili: Fa'ataga tagata fa'atau e fai upusii sa'o fa'atasi ai ma fa'avasegaga o oloa lavelave ma fa'atautaia le invoicing ma le fa'ailoaina o tupe maua. Fa'atasi uma CLM Gafatia.
  • Ao Maketi: Ose fa'afuainumera fa'akomepiuta mo le fa'aautomatikaina o maketi i luga o auala eseese e pei o imeli, ala o feso'ota'iga, telefoni feavea'i, ma upega tafa'ilagi.
  • Fa'atauga Fa'amatalaga Fa'amatalaga Fa'amatalaga (Pardot): O se fa'atauga fa'atauga B2B i totonu o le Marketing Cloud, e taula'i ile fa'atauga imeli, fa'ailoga ta'ita'i, ma lipoti.
  • Slack: O se fe'au fe'au mo pisinisi e mafai ai ona feso'ota'i tuusa'o ma le galulue fa'atasi i le va o 'au ma ala.
  • Social Studio: Pulea, fa'atulaga, fai, ma mata'itū pou. E mafai ona e fa'atulagaina pou e ala i fa'ailoga, itulagi, po'o le tele o 'au ma tagata ta'ito'atasi i se feso'ota'iga tu'ufa'atasi. Social Studio ofo atu mamana faʻasalalau taimi moni ma faʻatasi.
  • Ao o le poto masani: Fesoasoani i le fausiaina o faitotoa, fono, upega tafaʻilagi, ma nofoaga fesoasoani mo tagata faʻatau, paaga, ma tagata faigaluega e fegalegaleai ma lau pisinisi.
  • Commerce Cloud: Fa'ataga le au fa'atau oloa e fa'atupuina fa'amatalaga fa'atauga i luga ole laiga fa'avaomalo fa'atasi ai ma le sauni feavea'i ma fa'atasi ma isi oloa a le Salesforce.
  • Suʻesuʻega: Fa'ataga le faia o su'esu'ega e mafai ona lafo mai Salesforce ma pu'eina tali mo au'ili'iliga.
  • Pulea Faamaoni: Fesoasoani i pisinisi e fausia ma fa'atautaia polokalame fa'amaoni i le fua fa'atatau, e aofia ai sui fa'avasega ma togi-i-fa'atau.

Salesforce Products mo Auaunaga Fa'atau:

  • Ao o Auaunaga: O se fa'avae CRM mo 'au lagolago a tagata fa'atau, fa'afaigofie feso'ota'iga a tagata fa'atau e ala i imeli, talatalanoaga ola, po'o telefoni ma fo'ia a latou fa'afitauli.
  • Auaunaga i le fanua: Tuuina atu meafaigaluega mo le puleaina o tagata faigaluega mo le pulega atoatoa o auaunaga i le fanua, e aofia ai le faatulagaina o taimi atofaina, auina atu, ma le telefoni feaveaʻi lagolago.
  • Feso'ota'iga fa'atekinolosi: Fa'aleleia le Au'aunaga Fa'atasi ma agava'a fa'akomepiuta e pei o chatbots, fe'au, ma feso'ota'iga fa'asalalauga lautele.
  • Auaunaga Cloud Voice: Tu'ufa'atasia faiga telefoni ma le 'Au'aunaga Cloud mo le fa'agaoioiga o le nofoaga autu telefoni ma le gaosiga o sui.
  • Su'esu'ega o le soifuaga o tagata fa'atau: E ofoina atu fa'amatalaga ma au'ili'iliga mo feso'ota'iga lagolago a tagata fa'atau e fa'aleleia atili le poto masani a tagata fa'atau ma le fa'atinoga o so'o.
  • Salesforce Surveys Tali Pack: Fa'alautele le agava'a o Su'esu'ega fa'atasi ai ma vaega fa'aopoopo mo le su'esu'eina ma le fa'atinoina o manatu o tagata fa'atau.

Salesforce Products mo Su'esu'ega ma Fa'amaumauga Fa'amaumauga:

  • Ao o fa'amatalaga: Tuuina atu au'ili'ili fa'apitoa ma fa'amatalaga fa'amatalaga agava'a i totonu o le Salesforce platform, fa'aogaina Salesforce ma fa'amatalaga mai fafo.
  • Komiti Faatino: O se atamai pisinisi mamana (BI) ma mea faigaluega su'esu'e fa'amaumauga e mafai ai e tagata fa'aoga ona fa'afeso'ota'i, va'ava'ai, ma au'ili'ili fa'amaumauga mai le tele o fa'apogai.
  • Maketi Fa'amatalaga Fa'amatalaga Ao: Fa'atasia fa'amatalaga tau maketi mai fa'avae eseese e tu'uina atu ai fa'amatalaga atoa, fuaina, ma fa'asilisiliina.
  • Einstein Analytics: Fa'apipi'i au'ili'iliga fa'ata'ita'i AI ma fa'amatalaga va'ai i va'aiga eseese o Salesforce Clouds, e mafai ai ona fai fa'ai'uga fa'atatau i fa'amaumauga.
  • Einstein Fa'amaumauga Su'esu'e: Fa'aoga AI e fa'ailoa ma puipuia fa'amatalaga ma'ale'ale i totonu ole fa'alapotopotoga Salesforce.

Salesforce oloa mo le tu'ufa'atasia ma le atina'e:

  • Salesforce Platform: O le faʻavae faʻavae mo le faʻavasegaina ma le fausiaina o polokalama i luga o oloa Salesforce, faʻatasi ai ma foliga e pei o mea faʻapitoa, masini, ma UI faʻapitoa.
  • Hyperforce: Fa'atagaina le teuina o fa'amatalaga Salesforce i ao lautele pei o AWS, Google Cloud, ma Azure mo le faʻaleleia atili o le saogalemu, tausisia, ma le faʻalauteleina.
  • Heroku: O se ao fa'avae mo le fausiaina o fa'aoga e fa'asaga i tagata fa'atau e feso'ota'i lelei ma fa'amaumauga a le Salesforce e fa'aoga ai feso'ota'iga muamua.
  • MuleSoft: Tuuina atu gafatia tuʻufaʻatasia ma le tele o faiga faʻaoga ma faʻaoga e faʻaoga ai fesoʻotaʻiga muai fausia ma meafaigaluega faʻafoe API.
  • Salesforce MuleSoft Composer: O se fa'ata'ita'iga mama o MuleSoft na fa'atulagaina mo le au Salesforce e fa'atautaia feso'ota'iga API ma tu'ufa'atasiga i totonu o Salesforce.

Salesforce Oloa mo Alamanuia-Fa'apitoa Fofo:

  • Alamanuia Ao: Alamanuia-fa'apitoa fofo fa'atatau mo auaunaga tau tupe, soifua maloloina, ma le vaega lautele, ofoina atu galuega fa'apitoa CRM.
  • Vlocity: O ao fa'apitoa tau pisinisi na maua e Salesforce, tu'uina atu fofo mo vaega e pei o feso'ota'iga, ala o faasalalauga, ma inisiua.

Salesforce Oloa mo Fa'amatalaga Fa'amatalaga ma le A'oa'oina:

  • Einstein: Salesforce's AI layer fa'apipi'i i luga o le Salesforce Clouds, ofo AI- fa'amanaia foliga e pei o avanoa sikoa ma fautuaga patino.
  • Einstein GPT: fa'atupu mea fa'apitoa i luga o ao uma Salesforce fa'atasi ai ma AI fa'atupuina, fa'atupuina tagata faigaluega uma e sili atu ona lelei ma sili atu le poto masani a tagata fa'atau.
  • myTrailhead: O se fa'avae e mafai ai e fa'alāpotopotoga ona fa'apipi'i se fa'ata'ita'iga fa'apitoa o le Salesforce's free learning platform, Trailhead, mo a'oa'oga a tagata faigaluega ma fa'aleleia atili.
  • Tu'i: O se fa'avae galulue fa'atasi e tu'ufa'atasia ai le fa'agaioiina o upu ma mea faigaluega fa'asalalau fa'atasi ai ma foliga fa'atasi taimi moni.

Isi Salesforce Oloa:

  • Talita: Fa'aleleia le saogalemu ma le tausisia o oloa a le Salesforce fa'atasi ai ma foliga e pei o fa'ailoga tulaga, mata'ituina o mea e tutupu, ala su'e su'e fanua, ma le puipuiga o fa'amaumauga.
  • Work.com: Fesoasoani i kamupani e toe tatala ofisa ma le saogalemu i foliga e pei o le mataʻituina o le soifua maloloina o tagata faigaluega, pulega o suiga, ma le sailia o fesoʻotaʻiga.
  • Net Zero Cloud: Ose mea faigaluega fa'amaumauga carbon e mafai ai e kamupani ona fua ma tali atu mo latou tulagavae kaponi.
  • NFT Ao: Salesforce's platform mo le fatuina, faʻatau atu, ma le puleaina o faʻailoga e le mafai ona faʻaogaina (NFT) e fa'afeso'ota'i tagata fa'atau ma fa'aogaina aseta fa'atekinolosi.

E taua le maitauina o le tele o Salesforce API fa'atagaina toetoe lava o so'o se atina'e, fa'alapotopotoga, po'o se fa'avae e tu'ufa'atasia toetoe lava o oloa uma po'o vaega i totonu o se oloa Salesforce ma a latou faiga. Miliona o tu'ufa'atasiga fa'ale-aganu'u ma oloa fa'a-tolu e lagolagoina lelei i fafo atu o le fa'anatura o le fa'anatura o le Salesforce e malosi ma taugofie i isi oloa a Salesforce ma fofo AppExchange.

Manaomia se Fesoasoani ile Salesforce?

Pe o lo'o e va'ava'ai e atia'e se tu'ufa'atasiga fa'atupuina, mana'omia se tu'ufa'atasiga fa'ale-aganu'u, pe mana'o e fa'ateleina lou toe maua mai i tupe fa'afaigaluega a Salesforce… e mafai ona matou fesoasoani!

Pa'aga Taitai
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Fa'amolemole tu'u mai se fa'amatalaga fa'aopoopo ile auala e mafai ai ona matou fesoasoani atu ia te oe ile fofo lea.

Douglas Karr

Douglas Karr o CMO o OpenINSIGHTS ma le na faavaeina le Martech Zone. Ua fesoasoani Douglas i le tele o amataga manuia o MarTech, ua fesoasoani i le filiga tatau o le sili atu i le $ 5 piliona i le mauaina o le Martech ma tupe teufaafaigaluega, ma o loʻo faʻaauau pea ona fesoasoani i kamupani i le faʻatinoina ma le otometi a latou faʻatauga ma maketi. Douglas ose suiga fa'atekinolosi fa'avaomalo fa'avaomalo ma MarTech fa'apitoa ma failauga. O Douglas foi o se tusitala lolomi o le Dummie's guide ma se tusi taʻitaʻi pisinisi.

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Martech Zone e mafai ona tu'uina atu ia te oe lenei 'anotusi e aunoa ma se tau aua matou te fa'atupeina la matou 'upega tafa'ilagi e ala i tupe maua fa'asalalauga, so'oga fa'atasi, ma lagolago. Matou te fa'afetai pe a e aveese lau fa'asalalauga fa'asalalau a'o e va'ai i la matou saite.