Suʻesuʻega & SuʻegaFaʻatauga Faʻatau

4 Faʻaliga E Mafai Ona E Mauaina Faʻamatalaga ma Salesforce Faʻamatalaga

Latou te fai mai o le CRM e naʻo le aoga e pei o faʻamaumauga i totonu. E faitau miliona tagata maketi e faʻaaogaina Salesforce, but few have a solid understanding of the data that they are pulling, what metrics to measure, where it comes from, and how much they can trust it. As marketing continues to become more data-driven, this amplifies the need to understand what is happening behind-the-scenes with Salesforce, as well as other tools.

O mafuaʻaga nei e fa e manaʻomia ai e maketi ona iloa a latou faʻamatalaga i totonu ma fafo, ma ki e malamalama ai i lena faʻamatalaga.

Su'e le tele o ta'ita'i e ala i lau fa'alu

Ole tele ole ta'ita'i ole tasi ole fua sa'o, ma ole fua muamua e tatau ona va'ai i ai tagata maketi uma. Ole Volume e ta'u atu ia oe le numera mata'utia o ta'ita'i na faia e maketi (ma isi matagaluega). E tu'uina atu ai fo'i ia te oe se lagona pe mafai ona e ausia au sini mo su'esu'ega, fa'atauga agava'a ta'ita'i (MQL), ma tapuni fa'atau.

E mafai ona e su'esu'eina fua o le voluma i Salesforce e ala i le fa'atulagaina o lipoti e siaki ai au voluma i tulaga ta'i fa'alu ta'itasi, ona fa'atutu lea o se dashboards e va'aia ai fa'amaumauga. E mafai ona e va'ai i le tele o fa'amaumauga na ausia i la'asaga ta'itasi.

Fa'aoga lau fa'amaumauga o le voluma fa'ase'e e fa'atatau ai lou fua faatatau o suiga i le va o la'asaga

A'o aga'i atu ta'ita'i i le fa'alu, e taua le malamalama pe fa'afefea ona liliu mai lea tulaga i lea tulaga. O lenei mea e mafai ai ona e malamalama i le lelei o polokalame maketi e faatino i le taamilosaga atoa o le faʻatau, faʻapea foʻi ma le faʻailoaina o vaega faʻafitauli (faʻapena le maualalo o suiga mai le tasi laasaga i le isi). O lenei fa'atusatusaga e maua ai le fa'amatalaga sili atu nai lo le numera o le voluma mata'ina ona e fa'aalia ai po'o fea fa'asalalauga e sili ona maualuga le taliaina o fa'atauga ma fefa'ataua'iga.

E mafai ona e faʻaogaina nei faʻamatalaga e faʻaleleia ai lau faʻatauga faʻatau ma tuʻuina atu tulaga maualuga maualuga e taʻitaʻia ai faʻatau. E mafai ona lu'itau le su'eina o fua faatatau o le liua i le Salesforce masani, ae afai e te fausia fa'asologa masani ma lipoti, e mafai fo'i ona e va'aia i latou i dashboards. Aotelega fua fa'atatau o se filifiliga lelei, aua latou te fa'atagaina oe e fa'amama ma fa'avasega lau lipoti e va'ai ai lau fua faatatau o le liua i itu eseese.

Fa'ailoga taimi tali fa'atauga uma e siaki ai le saosaoa o fa'ase'e

Ole saoasaoa ole fua taua mulimuli e siaki. Ole Velocity e fa'aali atu ia oe le vave ona ta'ita'iina le alualu i luma e ala i au maketi ma fa'atauga fa'atau. O lo'o fa'aalia ai fo'i le umi o lau fa'atauga ma fa'aalia ai fa'ama'i i le va o la'asaga. Afai e te va'aia o ta'ita'i mai se fa'aupuga fa'apitoa e pupuni i totonu o se fa'agasolo mo se taimi umi, e mafai ona atagia ai le le fa'afeso'ota'i, fa'agesegese taimi tali, po'o se faiga e le fetaui. Fa'aauupegaina i nei fa'amatalaga, e mafai e le au maketi ona galulue i le fa'atalanoaina o lena fa'afitauli ma mulimuli ane fa'avavevave le alualu i luma o ta'ita'i i totonu o le faga.

E mafai ona e va'aia le saoasaoa o le saosaoa i lipoti a Salesforce fa'atasi ai ma polokalame fa'atauga fa'atauga a isi vaega, pei o Full Circle.

Alu i tua atu o tu'ufa'atasiga tu'u tasi pa'i ma fua fa'aaafiaga fa'apoloaiga

E ui e mafai ona e va'aia le fa'ailoga pa'i mulimuli i totonu o Salesforce, e masani ona mana'omia e le au maketi se malamalamaga loloto i le fa'atinoga o latou fa'aupuga. E seasea e tasi le tauvaga o le a nafa ma le fatuina o se avanoa. O polokalame e pei o le Full Circle Campaign Influence e fesoasoani ia te oe e maua ai ni fa'amatalaga tau maketi sili atu ile fa'auiga tele-pa'i ma fa'ata'ita'iga fa'aaafiaga fa'atauva'a mamafa. O nei mea e mafai ai e oe ona faʻaalia le aofaʻi saʻo o tupe maua i faʻasalalauga taʻitasi i luga o se avanoa ma faʻaalia tonu poʻo fea faʻasalalauga na sili ona aʻafia i le fausiaina o se avanoa mo faʻatau.

Bonnie Crater

Bonnie Crater o le Peresetene & Pule Sili o Manatu atoa i Liʻo. Ae le i auai i le Full Circle Insights, Bonnie Crater sa sui sui o le maketiina mo VoiceObjects ma Realization. O Bonnie sa ia umia foi le sui peresitene ma sui sui peresitene sinia i Genesys, Netscape, Network Computer Inc., salesforce.com, ma Stratify. O le sefulu-tausaga fitafita tuai o Oracle Corporation ma ona lala eseese, Bonnie sa sui peresitene, Compaq Products Division ma sui sui, Workgroup Products Division.

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