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Polokalama o se Auaunaga (SaaS) Churn Fuainumera Faʻamaumauga mo 2020

Sa tatou faʻalogo uma lava i Salesforce, HubSpot, po o Intuit Mailchimp. Ua latou amataina moni lava le vaitau o le faateleina SaaS tuputupu aʻe. Polokalama-e-au'aunaga (SaaS), i se faaupuga faigofie, o le taimi e fa'aogaina ai e tagata fa'aoga le polokalama i luga o se fa'avae fa'asoa. Faatasi ai ma le tele o mea lelei e pei o le saogalemu, itiiti le avanoa e teu ai, fetuutuunai, ma le faʻaogaina i isi, faʻataʻitaʻiga SaaS ua faʻamaonia le aoga tele mo pisinisi e faʻatupulaia, faʻaleleia le faʻamalieina o tagata ma tagata faʻatau poto masani. 

O tupe faʻaalu polokalama o le a tuputupu aʻe i le 10.5% i le 2020, o le tele o ia mea o le a tulia SaaS. SaaS ma le faʻagaioiga o ao ua maua ai se faʻamalosiʻauga ona o le Covid-19 ma le 57% o kamupani o loʻo fuafua e faʻatele a latou gaioiga.

Gartner ma Flexera

SaaS tuputupu aʻe mafai ona faʻamatalaina ona o le maoaʻe iʻuga ausia e ala i le faʻaaogaina i maketiga, tagata faʻatau manuia, faʻatau atu, ma le teuina. SaaS pisinisi e mafai ona faʻatusatusa i laʻau. Ola, foaʻi, alualu i luma, tuputupu aʻe, ma konekarate pe a oʻo mai le taimi. Ma a o tuputupu aʻe le pisinisi, o tagata faʻatau foi e omai ma o. O nei churn fua e mafai ona aʻafia lau pisinisi ma tuu tapulaʻa luga maketi faʻalauteleina ma tuputupu ae.

SaaS Churn Fua faatatau: Faʻamatalaina 

SaaS churn rates, faigofie lava, faʻaalia le fua o au tagata faʻatau o loʻo i ai nei e faʻamutaina / faʻaleaogaina a latou saofaga i se vaitaimi faʻapitoa. 

O se fa'ailoga o le fa'aogaina o se tagata fa'aoga i lau ofo i tulaga lelei, fa'amoemoe, tau, ma le tu'uina atu. Ole fua ole Churn e fuafua i isi mea, pe faʻafefea ona faʻaogaina lau oloa ma le tagata faʻatau. 

Ma mo le tuputupu aʻe o le SaaS, o le fua faatatau o le tuputupu aʻe (faʻailoga fou, faʻatauga, ma isi) e tatau lava ona sili atu nai lo le fua faʻatatau (faʻaleaogaina, leiloa le au fai saofaga). 

tuputupu aʻe mrr
puna: Faʻamaumau

Talu ai o SaaS o loʻo valoʻia e tupu aʻe i le atoa le lalolagi, o le faʻatumauina o tagata ma le aufaʻatau tagata e taua tele ia faʻaititia le SaaS churn fua faatatau. Talu ai o le faʻamalieina o tagata faʻatau o se tasi o mea taua eseʻesega i le va o le manuia kamupani ma isi, tagata faʻatau poto masani ua avea ma se itu taua o le aotelega manuia pisinisi ma kamupani tuputupu aʻe. 

Ina ia faʻaleleia oe i mea fou ma ia iloa mea e aloese mai ai, ua matou tuʻufaʻatasia se lisi o 10 SaaS Churn Statistics mo le 2020.

Faʻafefea ona fuafuaina Churn Fua faatatau

Atonu e foliga faigofie, ae o le fuafuaina o le Churn Rate mo Polokalama e pei o se Auaunaga, o loʻo i ai ni faʻamatalaga. Na'o le, Churn Rate o le numera o tagata fa'atau o lo'o totoe e vaevaeina i le aofa'i o tagata fa'atau i le amataga o le vaitaimi na fuaina... fa'atatau i se pasene. O le Fuafua fua faatatau fua:

Churn \: \% = \ tauagavale (\ amata {array} {c} \ frac {Numera \: o \: faalēaogāina \: Tagata faatau} {Numera \: o \: Aofai \: Tagata faatau \: i \: le \: amataga \: o \: le \: vaitaimi} \ faʻaiʻu {array} \ taumatau) = \ taimi100

Mea e teu i lou mafaufau pe a fuafuaina Churn:

  • Oe tatau ona tuʻu ese uma tagata fou faʻatau mai nei faʻatulagaina. Churn ua naʻo se faʻatusatusaga o le faʻaleaogaina vs. o loʻo iai tagata faʻatau.
  • Oe tatau fuafua le faʻaaogaina o le vaitaimi e tasi, ae e mafai ona faigata. Masalo o nisi tagata faʻatau e eseese umi o latou konekalate, eseʻese totogiina, pe ofaina ... oe ono manaʻo e vaʻai le faʻavae fuafua i mea taʻitasi e iloa ai pe o na aʻafiaga faʻaletonu.
  • Oe tatau ona faʻateleina au tagata faʻatau i le tuʻufaʻatasia o oloa poʻo le afifi na latou lesitala ai. Lenei o le a avatua ia te oe nisi auiliiliga i le lelei o lau tau poʻo oloa afifi aʻafia aʻafia.
  • E tatau ona e fuafuaina lau fua faʻavae faʻavae i luga o le mafuaʻaga o le faʻatau atu ma le a le tau o le mauaina o. Oe ono maua o le liliuga fua o au sili ona mauaina faʻatauga faʻapolokalameina ono avea ai lena maketiina faʻataʻitaʻiga le tumau i le soifua maloloina o lau kamupani.
  • Oe tatau fuafua churn luga o se tulaga masani e maitauina au aga masani luga churn ma pe ua faʻateleina (le lelei taofia) pe faʻaleleia atili (tagata faʻatau faamaoni) i le aluga o taimi.

Churn e leʻo taimi uma o se mea leaga… tele SaaS kamupani faʻaaoga le churn e sui ai le le lelei tagata faʻatau ma sili atu ona aoga. E ui e i ai sau le lelei churn fua faatatau i nei tulaga, o lau pisinisi o le a sili atu ona manuia i le taimi umi. Lenei ua taʻua o Tupe Maua Leaga i Totogi Masina Totogi (MRR) Churn, o fea au tupe faʻaopopo faʻaopopo i luga o fou ma o loʻo i ai tagata faʻatau o loʻo sili atu nai lo le tupemaua o loʻo e leiloa e ala i lalo lalo ma faʻamutaina.

10 SaaS Churn Fa'amaumauga

  1. SaaS churn ma Konekarate vaitaimi - SaaS kamupani o latou konekalate ma tagata faʻatau mulimuli 2 tausaga pe sili atu e ono lipotia maualalo maualalo fua. O konekarate uumi, a le o le faaletausaga pe sili atu foi, ua mafua ai le maualalo o fua o le churn ma le masina-masina saofaga faʻataʻitaʻiga o loʻo tupu le galu fua o le toeititi 14%. Lenei mafai ona tali atu mo faamaoni, tagata faʻaaoga poto masani, ma oloa manuia faʻatasi ai ma isi.
  2. Fuafua fua ma fua faatatau tuputupu aʻe - Maualalo-tuputupu aʻe kamupani ma amataga-lugia e ono foliga mai e maua i le maualuga churn fua. Tele kamupani maualalo-tuputupu ae, toetoe lava 42%, vaʻai i le maualuga sili atu nai lo kamupani tuputupu aʻe maualuga. Lenei mafai ona faʻatatauina i le oloa, faʻatauga taumafaiga, poʻo tagata faʻatau gaioiga faiga.
  3. Median Tausaga Churn Fua faatatau - Mo pisinisi e laititi ifo le $ 10 miliona i tausaga taʻitasi, o le 20% o le tau masani a le SaaS churn rate. Feololo kamupani SaaS leiloa le tusa o le 5% i le 7% pasene o tupe maua e feʻaveaʻi tausaga. Lona uiga, sili atu ma le lua vaetolu o kamupani SaaS na i ai le 5% pe sili atu fua o le tau i le tausaga. E le gata i lea, o le 5-7% e taʻua o le 'taliaina faʻapitoa' faʻalagolago i le tele o le faʻapotopotoga.
  4. SaaS Churn Fua faatatau ma Faʻatau - Faʻatau atu ma tagata faʻatau fesoʻotaʻiga o le faʻavae e taofia se tagata faʻatau ma chuck churn. E tusa ai ma le MarketingCharts, o faʻatauga tau auala e pito sili ona maualuga ile 17% ae o le tau e faʻatau atu ile 11% ile 8% Totonu o faʻatauga e iai le fua faʻatatau o le 14%. Lenei ua toe faʻamautinoaina le taua o tagata faʻatau sootaga ma faʻapitoa taumafaiga i le taofia ma faʻateleina tagata faʻatau faamaoni.
  5. Mobile Apps ma SaaS Churn Fua faatatau - Le fua faatatau taofia masina e ala i feaveaʻi polokalama i le 41.5% o se faʻaaliga. E toeititi 4 taimi sili atu le maualuga nai lo le tagata faʻaaoga poto masani i luga ole laiga e tusa ma le Reply.io. O fesoʻotaʻiga feaveaʻi telefoni feaveaʻi na taulaʻi i le tuʻuina atu o oloa ua saofaga i lenei faʻaititia o le fua o le fua.
  6. Auaunaga Tagata Faʻatau ma Churn Fua faatatau - A o 47% faʻutuaina se pisinisi pe a fai e maua ai le lelei tagata faʻatau tautua ma tali atu, 42% tuua se SaaS lesitala ona o le le lelei tagata faʻatau auaunaga. Ua manaʻomia nei e tagata faʻaaoga le poto masani e avea ma se tasi e faʻatautaia ai le manuia o tagata. E i ai le manaʻoga e faʻaleleia i le tagata faʻatau manuia e faʻaititia ai totogi fua.
  7. Aofai o Tagata Faʻatau ma Churn Fua faatatau - Toeititi 69% o kamupani SaaS ave le numera o tagata faʻatau i le teuga ao fuaina churn fua. 62% faʻaaoga tupe maua e avea ma a latou fua autu e malamalama ai i fua faʻafuaseʻi. E le gata i lea, o laisene o tagata faʻaaoga o seisi auala e fuaina ai le aofaʻi o totogi.
  8. Fou Tagata Faatau Maua ma Churn Fua faatatau - Kamupani o loʻo ave le faʻamuamua i le aufaʻatau o tagata fou e nofo pea i luga ma faʻaleleia numera. Naʻo le 59% fua le faʻatauga a tagata faʻatau o loʻo iai nei ma faʻamuamua. O le le lava o le tagata faʻatau manuia ua saofaga i le maualuga churn fua. O le faʻatauina atu ma le faʻatauina atu o oloa e iai le avanoa maualuga mo le faʻalauteleina o le pisinisi.
  9. Le SaaS Vave Fua Faatusatusa - O le tele o kamupani SaaS televave o loʻo iai le averesi o le Quick Ratio o le 3.9 i le 1. E ui lava o le faʻailoga a Mamoon mo le folafolaina o kamupani SaaS e 4, ae na faʻaalia e kamupani lelei faʻaiuga e ala i le faʻatupuina o tupe maua ua leiloa e feʻaveaʻi.
  10. Faʻateleina Churn fua faatatau - E ui o le 34% o kamupani na vaʻaia le faʻaitiitia o latou tau, 30% na lipotia mai ua faʻateleina le latou fua. E mafai foi ona maitauina o le tele o kamupani lipotia maualuga churn fua maua tupe maua o le itiiti ifo i le $ 10 miliona.

Laina i lalo: Fai lau SaaS laʻau

E i ai le manaʻoga e iloa o le tagata faʻatau tumau, faʻamaoni, ma le manuia o ki i le tuputupu aʻe pisinisi ma le manuia. I le galue pea tagata faʻatau poto masani, tasi mafai faʻaititia churn fua. E taua foʻi le fesoasoani i au tagata faʻatau e faʻatasi ma lau SaaS ina ia mafai ai ona latou mauaina ni malamalamaʻaga taua ma talia foi a latou tali e faʻaleleia atili ai le poto masani o tagata ma le ata o oloa. Faʻafaigofie fofoina tagata faʻaoga faʻafitauli ma fuaina faʻaaogaina mafai ona fesoasoani faʻaititia churn fua ma faʻateleina tuputupu aʻe. 

Jafar Sadhik

O se tagata faʻatau faʻatau numera o loʻo ia te ia le poto malamalama i matata e pei o SaaS mea faigaluega, CX, churn statistics, etc. ma le fiafia tele i galuega a Agatha Christie.

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