Faʻatauga ma Faʻatau Tagata Faʻatau e masani ona fai mo le 2021

Faʻatauga o faʻatauga ma aga a CPG mo le 2021

Afai na i ai se tasi alamanuia na matou vaʻaia na matua suia i lenei tausaga talu ai sa faioloa. Pisinisi e aunoa ma le vaʻai poʻo alagaʻoa e faʻafuainumera vaʻaia maua latou i latou lava i faʻatafunaga ona o lockdowns ma le faʻamaʻi.

E tusa i lipoti na tapunia faleoloa faleoloa 11,000 i le 2020 ma na o 3,368 fou faleoloa tatalaina.

Talanoa Pisinisi & Faʻapolokiki

E leʻo suia le manaʻoga mo tagata faʻatau afifi oloa (CPG), e ui lava. Tagata faʻatau na o atu i luga ole laiga na latou faʻatau atu ai oloa pe na latou teuina ni pikiapu.

RangeMe o se 'upega tafaʻilagi tulaga e mafai ai e tagata faʻatau oloa ona maua ni oloa o loʻo tuʻufaʻatasia ma le faʻamalosia o le au faʻatau e pulea ma faʻatupu a latou ituaiga. Na latou gaosia lenei auiliiliga faʻamatalaga i luga o le pito i luga o faʻatauga ma CPG agaʻi i le 2021.

22021 o le a avea ma taimi mo pisinisi e lumanaʻi-faʻamaonia latou lava a o tatou faʻaauau pea i le faʻatautaia o aʻafiaga o le lalolagi atoa faʻamaʻi. Mo tagata faʻatau, tagata faʻatau oloa, ma tagata faʻatau oloa, o oloa fou e maua o le a i ai se toto maualuga i le soifua maloloina ma le soifua maloloina ma le tuputupu aʻe o le gafataulimaina ma le eseesega o gaioiga. O le ai ai foʻi le faʻamamafaina o faʻatauga talafeagai, faʻatauina i le lotoifale, ma tau-malamalama.

Le Top Retail ma CPG Faʻailoga mo le 2021

Maualuga Tulaga Faʻatau

  1. Faʻatau-malamalama Purchasing - 44% o tagata faʻatau e fuafua i le tipiina i tua o le le manaʻomia faʻatauga ona o le leai o ni galuega faʻaauau pea ona siʻitia.
  2. Faatau-Lenei-Totogi-Mulimuli ane - Ua i ai le 20% faʻateleina Tausaga-i-le-Tausaga (YoY) mo faʻatau-nei-totogi-mulimuli mai faʻatau - fuafua mo $ 24 piliona i faʻatau.
  3. Eseesega - I lenei vaitau fou o le malamalama lelei tagata faʻatau, o le pisinisi o loʻo galulue i le aumaia o le tuʻufaʻatasia ma le eseʻese i luma ma tuʻuina le toʻatele laʻa oloa i luma ma ogatotonu.
  4. Saogalemu - E manaʻomia e tagata faʻatau le siosiomaga ituaiga e faʻaititia le aofaʻi o afifi latou te faʻaaogaina.
  5. Faatau Laʻititi, Faʻatau I Totonu - 46% o tagata faʻatau na tele lava ina faʻatau faʻatasi ma pisinisi i le lotoifale poʻo pisinisi laiti i lenei aso malolo mulimuli nai lo aso malolo ua tuanaʻi.
  6. Faʻafiafiaga - 53% o tagata faʻatau e fuafua e faʻatau i ni auala e sefe ai le latou taimi, tusa lava pe leʻo le tau maualalo.
  7. Ecommerce - Sa i ai le 44% faʻaopoopoga i luga o le initoneti faʻatauga, tolu faʻatuputeleina le tuputupu aʻe fua i le Iunaite Setete mo tausaga ua tuanaʻi!
  8. Fetuunaʻi Piliki & Sima - 44% o le pito i luga 500 faʻatau faleoloa ma faleʻoloa tino ofaina ofoina pito pikiapu, vaʻa-i-faleoloa, ma Faʻatau Initaneti, piki I-Faleoloa (FAAFETAI)

Faʻatauga a Tagata Faʻatau Tagata Faʻatau

  1. Taugofie ma Totogi Totogi - O faʻatauga taugata i le 2020 na faʻateleina le 9% i le tausaga talu ai a o galulue tagata mai le fale e faʻaleleia atili o latou siʻosiʻomaga ma faʻamalieina latou lava.
  2. Mafaufauga ma le Tino fafagaina - 73% o tagata faʻatau e tuʻuina atu i le lagolagoina o lo latou soifua maloloina; 31% o le faʻatauina o isi aitema faʻapitoa mo lo latou soifua maloloina (aofia ai le mamafa, soifua maloloina o le mafaufau, puipuia ma isi, ma isi)
  3. Gafua le Soifua Maloloina - 25% o le lalolagi o tagata faʻatau o loʻo tigaina ile faʻasoasoaina o mea tau soifua maloloina. Tagata faʻatau o loʻo aapa atu mo oloa e lagolagoina ai ma o loʻo aloese mai oloa e le.
  4. Lavalava Foi i tua - Aʻo solomuli le faʻamaʻi, o loʻo faʻamoemoe le pisinisi e 30% le faʻatupulaia o le faʻatau atu o ofu i lenei tausaga.
  5. Laʻau-Faʻavae Toto - Sa i ai le 231% YoY tuputupu aʻe ia Mati o faʻatau fou-faʻatau faleoloa faʻatau atu e le soifua maloloina, ituaiga o taumafataga, ma oloa maua.
  6. Fa'atauga - Na iai le 42% siitaga i luga o sailiga a Google mo meainu e leʻo inu 'ava malosi!

Faʻatauaina e le aufaʻatau o le lalolagi le faiga o amioga

  1. Soifua Maloloina puipuia - 50% o tagata Saina tagata faʻatau e fuafua e faʻaalu atili i le puipuia o le soifua maloloina, vaitamini ma faʻaopopoga, ma meaʻai masani.
  2. Maua fua-Mai oloas - Sa i ai le 9% tuputupu ae mo meaai le faʻapalepaleina oloa. Mo se faʻataʻitaʻiga i Vietnam, o susu e leai ni susu, e pei o ituaiga susu o loʻo ola i totonu o laʻau, ua tupuolaola.
  3. Vegan - 400,000 Peretania faʻatau na taumafai se taumafataga vegan i le 2020! 600 kamupani UK faʻalauiloaina Veganuary ma faʻalauiloa 1,200 fou vegan oloa.
  4. Totogi i Totonu o Fale - 60% o tagata faʻatau i Sepania na vaʻai i le Sipaniolo o oloa gaosi o se mea taua tele i faʻatau. Siamani tagata faʻatau na faʻatupuina se faʻatau i le lotoifale agaʻi i luma mo le faʻaauau ma le va fealoaʻi.

Faʻavasega aʻu infographic V2 KS 22 FEB 01 2

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