Playnomics: Mobile App Mauaina Taua Fuafua (AVP)

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Le faʻatau atu o lau feaveaʻi apalai ose maualuga-voluma, maualalo-aoga metotia e maua ai taʻitaʻi ma faʻamautinoaina na taʻitaʻi liua, tumau i luga, ma upsell o tagata faʻatau. I totonu o le tele-auala maketiga siʻosiʻomaga, e taua tele le malamalama i le mea o loʻo e mauaina ai le sili ona lelei toe faʻafoʻi mai tupe teufaafaigaluega. E le fuaina naʻo le tau-ile-kiliki - le taua i le olaga atoa o le tagata faʻaaoga feaveaʻi e tatau foi ona malamalama.

Tagata faʻatau olaga atoa (CLV poʻo CLTV), olaga atoa tagata faʻatau taua (LCV), poʻo tagata faʻaaoga olaga taua (LTV) o se valoʻaga o le tupe mama faʻatatau i le atoa lumanaʻi sootaga ma se tagata faʻatau mo le umi o le latou sootaga ma lau ituaiga, oloa poʻo se tautua.

E mafai e le au maketiga ona vaʻai i le tau o le tagata faatau i lona olaga atoa ma toe faʻafoi mai ana teuga tupe i totonu o aso o le mauaina o faʻatauga ma le Playnomic's Acquicit Value Predictor ma le 75% saʻo. Mauaina Vaaia Valoia faʻatagaina marketers e faʻailoa ala o loʻo ofoina mai le sili atu toe maua i luga o tupe teufaafaigaluega. E mafai e le 'aufaʻatau maketi ona tuʻufaʻatasia tupe faʻaalu i luga o auala silisili ma faʻasalalauga i le taimi tonu mo le maualuga ROI.

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Iuga mai le AVP tapunia beta faʻaalia ai o le 5% o tagata faʻaoga na valoia e sili ona taua e le AVP mea faigaluega, na sili atu ma le 75% o tupe maua uma i le 45 aso muamua. Amata i le asō ua tatalaina uma atinae e auai i le tatalaina beta mo vave ulufale i le AVP.

O le saʻo o vaʻavaʻaiga feaveaʻi, i totonu o le polokalama o amioga a le tagata faʻaaoga o le sili lea ona taua malamalamaʻaga o le maketi mafai ona i ai ia latou lafoaia. Vave taunuʻuga faʻaalia ai le matou meafaigaluega AVP vaʻaia le olaga atoa taua o faʻapipiʻi ma sili atu 75% saʻo e ala i maketi auala, a le totogiina, faʻasino poʻo faʻavae punaoa. O se maoaʻe osooso i luma i le faʻamautinoaina faʻaalu tupe faʻaalu ma faʻailoga mo tagata faʻatau mauaina pule. Chethan Ramachandran, Pule Sili o Playnomics

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A aunoa ma le fuafuaina o metric, fuafuaina ROI ma aso toe totogiina e ala i le mauaina o faʻamatalaga ma maketiina tauiviga mafai ona manaʻomia masina o faʻamatalaga aoina i le tele o ituaiga o punaoa. Faʻatasi ai ma le AVP, ua mafai nei ona aveʻese le le mautonu o loʻo feagai ma le aufaʻatau i le sailia o le maualuga le tau o tagata faʻatau e ala i le mafai ai ona sili atu le saʻo o tala o le tala nai lo le faʻatau i luga o le tau faʻavae. O le Acqu acquisition Value Predictor na te faʻaaogaina le masini komipiuta a le Playnomics 'o loʻo faʻaauau pea ona aoina, auʻiliʻili, ma faʻamauina amioga a tagata faʻaoga ma le tele o valoʻaga vaʻai, e oʻo lava i suiga televave o siosiomaga numera.

MobileAppTracking, o se faʻailoga analytics tulaga e galulue ma tagata faʻatau e pei o Supercell, EA, Square, ma Kayak, talu ai nei na faʻapaʻaga ma Playnomics e ofa atu le Acqu acquisition Value Predictor ia latou tagata faʻatau.

MobileAppTracking maua ai polokalama maketi o le tasi SDK mo le faʻaituau faʻailoga. I le tuʻufaʻatasia ma le AVP, e mafai ai e tatou tagata maʻi ona valoʻia le taua o le olaga o a latou paʻaga faʻasalalau ma auala, faʻalia lelei faʻaalia o faʻailoga muamua o nei punaoa e ono avea ma ROI lelei. Avanoa i vaʻaiga vaʻai pei o lenei o se taʻalo fesuiaʻi mo polokalama maketi oe mananao e vave fetuʻunaʻi a latou tauiviga mo sili lelei faʻatinoga. Peter Hamilton, Pule Sili o HasOffers

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