2020
Martech Zone tala fa'ailoga 2020:
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Saili Maketi
3 Auala Fa'atauga Fa'aletino e Mafai ona Fesoasoani ia Te Oe e Fa'asilia Mea Mai lau Tala Fa'atatau I le 2022
O paketi tau maketi na pa'ū i se faamaumauga maualalo o le 6% o tupe maua a le kamupani i le 2021, i lalo mai le 11% i le 2020. Gartner, The Annual CMO Spend Survey 2021 Faatasi ai ma faʻamoemoega maualuga e pei ona masani ai, o le taimi lenei mo maketi e faʻamalieina ai tupe faʻaalu ma faʻalautele a latou tālā. A o tuʻuina atu e kamupani le itiiti ifo o punaoa i maketi-ae manaʻomia pea se tupe maua maualuga i luga ole ROI-e le ...
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Ecommerce ma Faleoloa
Multichannel E-commerce Strategies mo le Suiga o Vaitau o Vaitau
O le manatu o le Black Friday ma Cyber Monday o se aso e tasi-off blitz ua suia i lenei tausaga, ona o le tele o faleoloa na faʻasalalau le Black Friday ma Cyber Monday o fefaʻatauaiga i le masina atoa o Novema. O se taunuuga, ua faʻaitiitia le faʻapipiʻiina o se tasi, aso e tasi le fefaʻatauaʻiga i totonu o se pusa meli ua tumu, ma sili atu e uiga i le fausiaina o se fuafuaga umi ma se mafutaga ma ...
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Ecommerce ma Faleoloa
Faʻamatalaga: Fou Fuafuaga o loʻo aliaʻe e Faʻatupu Tupe Faʻatupulaia le Faʻatupu Ma Google Ads
I lana su'esu'ega lona fa fa'aletausaga i le fa'atinoga o pisinisi fa'atau oloa i Google Ads, ua fautuaina e Sidecar e toe mafaufau le au fa'atau oloa e-commerce a latou fuafuaga ma su'e le avanoa pa'epa'e. Na faʻasalalau e le kamupani le suʻesuʻega i lana 2020 Benchmarks Report: Google Ads in Retail, o se suʻesuʻega atoatoa i le faʻatinoga o faʻatauga i Google Ads. O suʻesuʻega a Sidecar o loʻo faʻaalia ai lesona taua mo tagata faʻatau oloa e mafaufau i ai i le 2020, aemaise lava ...
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Maketi aano
Lima Fesuiaiga Maketi CMOs Tatau ona Galue I le 2020
Aisea e faalagolago ai le Manuia i se fuafuaga leaga. E ui i le faʻaitiitia o paketi tau maketi, o loʻo faʻamoemoe pea CMO e uiga i lo latou gafatia e ausia a latou sini i le 2020 e tusa ai ma le Gartner's annual 2019-2020 CMO Spend Survey. Ae o le faʻamoemoe e aunoa ma se gaioiga e faʻafefe ma e tele CMO e ono le mafai ona fuafua mo taimi faigata i luma atu. CMOs ua sili atu le agile i le taimi nei nai lo le taimi mulimuli ...