Le Tagata Faʻatau Malaga ma Optimove Faʻatumauina Faʻaautomatika

Optimove

Tasi o le manaia, sili alualu i luma tekonolosi na ou vaʻaia i le IRCE sa Optimove. Optimove o le 'upega tafaʻilagi polokalama faʻaaogaina e tagata faʻatau maketi ma faʻatumauina tagata atamamai e tupu a latou pisinisi i luga ole laiga e ala ia latou tagata faʻatau o loʻo iai. O le polokalama tuʻufaʻatasia le faatufugaga o fefaʻatauaiga ma le saienisi o faʻamatalaga e fesoasoani ai i kamupani faʻateleina tagata faʻatau ma le olaga atoa taua e ala i le faʻaaogaina o taimi uma-e sili atu faʻapitoa ma faʻamalosia lelei faʻatauaiga.

O le oloa tuʻufaʻatasi tuʻufaʻatasia o tekonolosi aofia alualu i luma tagata faʻataʻitaʻiga, valoʻaga tagata faʻatau auiliili, tagata faʻaaoga hyper-faʻatulagaina, kalena-faʻavae maketiina pulega, tele-auala faʻagaioiga otometi, tauiviga manuia fua faʻaaoga tofotofoga / pulea vaega, moni-taimi taua gaioiga mea tutupu, a faʻapitoa faʻapitoa afi afi, 'upega tafaʻilagi / polokalama gaioiga suʻesuʻega, ma faʻapitoa tagata faʻatau faʻapitoa auiliiliga lipoti ma dashboard.

Pe a fai mai le kamupani, tele-auala faʻagaioiga otometi, o loʻo latou vaʻai atu i le latou polokalame agavaʻa e faʻatautaia ma otometi faʻatinoina atoatoa-faʻatautaia gaioiga ala i le tele o taimi tutusa, e aofia ai imeli, SMS, tulei faʻasilasilaga, website oso mai luga, i-taʻaloga / i -apalai feʻau, faʻailoga fuʻa, Facebook Custom Audience ma isi. O le oloa ua ofoina atu-i totonu tuʻufaʻatasia (aofia ai IBM Marketing Cloud, Emarsys, Salesforce Marketing Cloud, Textlocal, Facebook Custom Audiences ma Google Ads), ae o loʻo iai foʻi se API malosi e faʻafaigofie ai ona tuʻufaʻatasia Optimove ma soʻo se tulaga i totonu o le fale poʻo le lona tolu-pati faʻatau maketiina tulaga.

O se mea manaia e faʻaalia o le oloa, o mea uma e galue faataamilo i tagata faatau laiti. O le polokalame vaega tagata faʻatau i aso uma, faʻavae i luga o le faʻamaumauga-tulia faʻailoaina o vave-suia tagata faatau micro-vaega. Nei selau o laʻititi, homogenous kulupu o tagata faʻatau i totonu o le aufaipisinisi faʻamaumauga mafai ona avea hyper-faʻatutuina ma sili ona lelei fesoʻotaʻiga patino. O se vaega tele o le micro-segmentation engine e faʻamoemoe i le fuafuaina o amioga: o le oloa e alualu i luma le faamatematika ma fuainumera metotia i transactional, amio ma demographic faʻamatalaga ina ia mafai ai ona vaʻai i lumanaʻi tagata amio amioga ma olaga atoa taua.

Le isi mea taua o le faʻalauiloa moni a le Optimove. O nei gaioiga e faʻaosofia ai gaioiga, e masani ona faʻatauaina i vaega faapitoa o tagata faʻatau (pei o tagata fiafia i le faaseʻe, tagata faʻaalu maualuga, tagata faʻatau e le masani ai, poʻo tagata faʻatau e ono mimilo), e faʻafaigofie ai mo le au maketi ona tuʻuina atu feʻau talafeagai tau fefaʻatauaiga i tagata faʻatau, i taimi moni, faʻavae i luga o faʻapitoa tuʻufaʻatasiga o gaioiga a tagata faʻatau (mo se faʻataʻitaʻiga: muamua 'upega tafaʻilagi saini i le sili atu ma le tasi le masina ma asia le' auʻaunaga ato). I le tuʻufaʻatasia o faʻapitoa tau maketi togafitiga faʻavae i luga o tagata faʻatau gaioiga ma le loloto vaevaega saunia e Optimove, maketiina sili mamao atu aʻafiaga i tagata faʻatau tali ma le faʻamaoni.

Tasi le isi manatu e taʻua o le kamupani tuʻuina a latou polokalama o se sili atu aoga auala mo maketi e faʻatautaia tagata malaga malaga. Nai lo le auala faʻaleaganuʻu ile faʻatautaia o faigamalaga a tagata faʻatau, lea e faʻamoemoe ile fausiaina o se numera faʻatapulaʻaina o faʻasolosolo faʻagasologa o faigamalaga, o Optimove e faʻatagaina ai le au fai pisinisi ona faigofie ona faʻatautaia faigamalaga tagata faʻatau malaga e ala i le faʻalagolago i lona malosiaga laiti-vaevaega: e ala i le faʻaaogaina o tagata faʻatau faʻamatalaga ma le vaʻaia o amioga faʻataʻitaʻiga e iloa ai le sili ona taua fesoʻotaʻiga manatu - ma le sili ona lelei ituaiga o tali ma gaioiga mo taʻitasi - maketi mafai faʻateleina tagata faʻatau faʻamalieina ma faʻamalieina i vaega uma o tagata uma malaga a tagata , tusa lava pe faʻafefea ona ausia e tagata faʻatau a latou micro-vaega o loʻo i ai. Ole auala lea e folafola atu ai le faʻateleina ole aufaʻatau ma ia faigofie mo tagata maketi e fua ma suia a latou tagata tafafao maimoa.

Optimove Tagata Faigata Faigamalaga Malaga

E uiga i Optimove

Ua avea nei ma taʻimua faʻataʻitaʻi faʻatau atu tagata faʻatau atu i Europa, Optimove o loʻo vave faʻatupulaia lona i ai i le Iunaite Setete ma le faʻamavae talu ai nei o le co-faavaeina ma CEO Pini Yakuel i le ofisa Niu Ioka. O le kamupani ua maeʻa manumalo i le au faʻatau i Amerika e pei o le e-retail (LuckyVitamin, eBags, Freshly.com), social gaming (Zynga, Scopely, Caesar's Interactive Entertainment), taʻaloga petipetiga (BetAmerica) ma tautua numera (Outbrain, Gett).

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