Email Maketi & Otometi

Leai, E LE'I MATE Imeli!

Na ou matauina lenei tweet mai Chuck Gose ananafi. Na taʻua se tala i luga o le upega tafaʻilagi a le New York Times e taʻua Imeli: Press Delete. Every so often, we all see these types of articles that make the cry that email is dead! and suggest that we should look at the habits of the younger generation to see how we will communicate in the future. Chuck thought this was tiresome and stated that email is not going away and I tend to agree.

I disagree with Sheryl Sandberg (Facebook’s chief operating officer referenced in the article) because no one seems to talk about how communication habits change as we age. The typical argument behind the email is dead! bandwagon is that the younger generation does not use email because they are on Facebook instead. While that may be true, let’s fast-forward five years. That 17-year-old is probably not on email as much as on Facebook. However, what happens when that same person is now 22 and is looking for a job after graduating from college? How will she communicate with potential employers? Probably email. What is one of the first things she will receive when she lands a job? Probably a company email account.

We’re also forgetting how tightly email is still integrated into the authentication process on various websites. How do you log into Facebook? With your email account. Many websites use email as a username, requiring an email address to register. Email is still the universal inbox for many people and will remain so.

Pe o le a eseese ea le isi tupulaga e fesootai mai i tagata tomai faapitoa i aso nei? E matua'i. O le a latou taofia le faʻaaogaina o imeli ma faʻatautaia pisinisi uma i luga ole Facebook? Ou te masalosalo i ai. O le imeli o se tekinolosi vave, lelei, faʻamaonia. Kamupani fa'atau imeli sili e pei o Indy's Fuafua know this and are seeing fantastic results from utilizing email as a marketing medium. Our email newsletter is a significant component of our communication strategy.

Tatou taofi le oso i luga o le ua mate imeli! bandwagon ae nai lo lena, ia aoao i ni auala sili atu e faaaoga lelei ai. Ou te fiafia i au faʻamatalaga i lalo.

Michael Reynolds

Ua silia ma le luasefulu tausaga talu ona avea aʻu ma fai pisinisi ma ua ou fausia ma faatau atu le tele o pisinisi, e aofia ai se lala sooupu tau maketi, se kamupani software, ma isi pisinisi tautua. O se taunuuga o laʻu pisinisi, e masani ona ou fesoasoani i aʻu tagata faʻatau i luitau tutusa, e aofia ai le amataina o se pisinisi, poʻo le fausiaina ma le faʻaleleia o se pisinisi.

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