Faʻalauteleina Faʻafuainumera Aapa i se feaveai-muamua, Post-kuki Lalolagi

Faʻailoaina feaveaʻi

Aʻo faʻaauau pea ona agaʻi agaʻi i luma masini feaveaʻi, o ituaiga tagata faʻatau oloa ua faʻasolosolo ona suia la latou taulaʻiga agaʻi i fuafuaga tau maketiga feaveaʻi. Ma, talu ai e masani ona faʻaaoga e tagata faʻatau a latou telefoni poto, e le o se mea e teʻi ai le faʻailoaina o totonu o le polokalama le tupe a le leona o feʻaveaʻi faʻasalalauga feaveaʻi. Muamua faʻamaʻi, faʻaalu telefoni feaveaʻi sa i luga o le auala e vaʻaia ai le 20 pasene faʻateleina i le 2020, e tusa ai eMarketer.

Ae o le toʻatele o tagata o loʻo faʻaaogaina le tele o masini ma faʻaaogaina ala faʻasalalau i le tele o auala eseese, ua faʻamaonia ai o se faʻafitauli tele mo le au maketi le malamalama i le faʻailoga o le tagata faʻatau i le latou laufanua atoa. Tasi-pati kuki faaaoga e avea ma muamua metotia e auai ma tagata faʻatau e ala i agafesoʻotaʻi ma numera auala; ae ui i lea, o kuki na oʻo mai i lalo o faʻatapulaʻaina tapulaʻa mai le tele browser saunia pei o Google, Apple ma Mozilla. Ma ua faʻalauiloa mai e Google o le a aveʻese ese kuki lona tolu a vaega i Chrome ile 2022.

Telefoni Faʻasalalau Igilisi

A o sailia e le au maketi ituaiga isi metotia e faʻailoa ai tagata faʻatau ile siosiomaga kuki, ua suia nei e le au maketi a latou numera i telefoni faʻasalalau ID (MAIDs) e faʻafesoʻotaʻi amioga a tagata faʻatau i masini atoa. MAID o ni faʻailoga tulaga ese na tofiaina i masini feaveaʻi uma ma fesoʻotaʻi MAID ma uiga taua e pei o tausaga, itupa, tupemaua vaega, ma isi auala e mafai ai e tagata faʻasalalau ona faʻatinoina lelei mea taua i le tele o masini - o le faʻauigaina o numera omnichannel marketing. 

E le mafai ona faʻatusatusa faʻamatalaga masani a tagata faʻatau e faalagolago i luga ole maketi e pei ole numera telefoni, tuatusi, ma isi mea mo le fausiaina o tala faʻasolopito e ala ile numera faʻamaumauga. Faʻailoaina iloiloga fesoasoani faʻatumuina lenei avanoa ma faʻafaigofie algorithms e fuafua ai pe o faʻailoga autu e faʻailogaina uma a le tagata lava e tasi. Kamupani pei o tagata faʻatau faʻatonutonu pulega faʻapitoa Infutor fausiaina nei ituaiga o lugalaina ma offline tuʻaiga. Infutor faʻaputuputu faʻamaumauga-tausisi tagata faʻatau faʻamaumauga, faʻatasi ai ma faʻamatalaga mai isi eseʻese punaoa e pei o le lona tolu-pati olaga tulaga tulaga faʻamaumauga ma le ituaiga muamua-pati CRM faʻamaumauga, ma tuʻufaʻatasia i totonu o se malosi talaaga o se tagata faʻatau. 

Faʻalauiloa Aofaʻiga Faufaʻatasi Ad ID mai Infutor

Infutor's Total Mobile Ad IDs fofo o se auala taua e fesoasoani ai i maketi faʻatumu le post-cookie faʻailoga vaeluaina i le faʻafetaui igoa le faʻailoaina, le-PII feaveaʻi faʻasalalauga faʻasalalau ID ma hash imeli tuatusi. O lenei mea e faʻatagaina ai le au maketi e fausia ni faʻamatalaga faʻapitoa ma ia mautinoa ua latou oʻo atu i tagata e ana latou masini latou te mananaʻo iai. 

Faʻamalosia e lona TrueSourceTM Digital Device Graph, Infutor's Total Mobile Ad IDs aofia ai le faʻaaogaina o 350 miliona masini komepiuta ma 2 piliona MAID / imeli imeli paga. Lenei Mobile Ad ID ma faʻaseʻe imeli (MD5, SHA1, ma SHA256) nofoaga faʻamaumauga e le faalauaiteleina, taliaina faʻatagaina. O nei faʻailoaina igoa puipuia puipuia faʻapitoa faʻailoaina faʻamatalaga (PII) aʻo fesoasoani i le au maketi e faʻafesoʻotaʻi ma fesoʻotaʻi numera o tagata faʻatau numera i luga o tulaga ma totonu o la latou muamua-pati faʻailoga kalafi. 

Infutor's Total Mobile Ad IDs

Infutor's Total Mobile Ad IDs fofo e maua ai e le au maketi se vaega faʻaopoopo o le saogalemu ma vave ona maua le sao vave i se faʻaiuga. O le tali e maua ai seisi itu o faʻamatalaga e faʻalauteleina ai le aʻapa atu o le au faʻatauoloa e ala i le numera faʻanumeraina ma le koluse-iugafono a o tausisia le puleaina o le PII muamua. Lenei mafai ai omnichannel feʻau feʻau e ala i le faʻaleleia atili o le au maimoa vaevaega ma faʻapitoa mo se taua tagata faʻatau poto masani.

O le aofaʻi o Mobile Ad IDs data e matua faʻamamaina lava ma maua mai faʻatagaga-faʻavae talosaga e ala i le tele faʻatuatuaina punavai, mautinoa le maualuga lelei o numera numera. O le Confidence Score (1-5) e faʻaaogaina le algorithm o le algorithm e faʻaaoga ai mea taua e pei o le tele ma le taʻutaʻua o le MAID / hash paʻaga o loʻo maitauina faʻatasi, e faʻaopoopo i le syntax ma isi faʻamaoniga ina ia iloa ai e le au maketi le ono mafai o se paga e toaga.

Tuʻuina o Faʻamatalaga MAID e Galue

Faʻamatalaga fesuiaʻiga tulaga BDEX tuʻufaʻatasia faʻamatalaga mai le tele o punaʻoa ma faʻamamaina faʻamamaina ia mautinoa ai le sao ma le tupe o lona faʻailoga kalafi. O le BDEX Identity Graph o loʻo faʻaalia ai le sili atu ma le piliona piliona faʻailoga faʻailoaina ma faʻamalosia le au maketi e faʻailoa le tagata faʻatau i tua atu o faʻailoga faʻamatalaga.

I le faiga paaga ma Infutor, BDEX tuʻufaʻatasia le Aofaʻi MAIDs fofo faʻamatalaga i le faʻafesuiaʻiga o faʻamatalaga. Lenei na faʻaopopoina ai le tele o BDEX's numera faʻamaumauga faʻamaumauga e tuʻuina atu ai faʻailoga ma tagata faʻatau maketi i avanoa i se faʻaputuga aofaʻi o MAID / paga imeli imeli. O lona iʻuga, ua faʻamalosia e le BDEX le numera o numera e mafai ona ofa atu i tagata e ala i le faʻateleina o numera o telefoni feaveaʻi ma faʻasalalau imeli i lona atulaulau.

I totonu o se lalolagi faʻamatalaga o loʻo sailia ni suiga i le kuki-faʻavae numera digital, o le BDEX-Infutor faiga faʻapaʻaga e matua mataʻutia taimi. Na fausia la matou faʻamatalaga e faʻamalosia ai fesoʻotaʻiga ma tagata ma le Infutor's Total Mobile Ad ID Solution o se malosiaga faʻaopoopo e fesoasoani ia matou e tautuaina lenei manaʻoga televave manaʻomia.

David Finkelstein, Pule Sili o le BDEX

Avanoa i Infutor's Total Mobile Ad IDs fofo, talimalo i luga ole laiga ma avanoa i le tele o taimi e momoli ai, o se manumalo mo maketi sailia le sili ona maeʻa ma lata mai taimi nei fofo faʻamaumauga. Faʻaogaina e le au maketi le tele o nei faamaumauga feaveaʻi e faʻalautele ai le latou aapa atu e ala i le faʻaaogaina o numera e tau atu ai i tagata feoaʻi i masini feaveaʻi, fausia feau masani omnichannel, faaleleia fua i luga o laina mo fuainumera ma polokalame faʻatulagaina ma faʻamalosia le fesoʻotaʻiga o masini ma le faʻamaoniga o aitia.

i se feaveai-muamua, kuki-meli lalolagi, o le sili ona manuia numera faʻatau maketi o loʻo faʻaaogaina faʻailoga kalafi faʻamaumauga ma faʻailoga iloagofie e maua ai le faʻaauau i totonu o masini ma le faʻapitoa poto masani o tagata manaʻomia. Robust MAIDs faʻamatalaga e taua tele i le faʻaleleia atili o iloagofieina ma offline-i-lugalaina talaʻaga fale i se post-cookie siʻosiʻomaga ma maua ai le talafeagai talafeagai e faʻaleleia ai le fesuiaiga o fua ma faʻateleina ai le ROI o numera faʻatauga maketi. 

Faitau atili e uiga i le Infutor's Total Mobile Ad ID Solution

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