Faʻafefea ona faʻaleleia le e-Commerce Tagata Faʻatau Masani

Aafiaga Ecommerce

Tagata faʻatau o le faʻavae o soʻo se pisinisi. E moni lenei mea mo pisinisi o faʻasologa uma, tuatusi ma auala. Tagata faʻatau e taua i taimi uma o lau pisinisi gaioiga. Pisinisi sini, taʻiala, ma faʻatauga maketi o taʻimua faʻailoga ua lalaga faataamilo i manaʻoga ma mea e fiafia iai latou tagata faʻatau ma taulaʻi faʻalogologo.

Tagata faʻatau ma le Siosiomaga eCommerce

I se vaitau ua unaia e le faʻanumeraina, telefoni feaveaʻi, ma tauvaga mataʻutia, oe le mafai ona le amanaʻiaina le taua o tagata faʻatau. Sili atu i le 5 o au tauva o loʻo ofaina oloa ma tautua pei o oe i le tutusa tagata faʻatau i soʻo se taimi atofaina. O le oloa e te ofaina e tatau ona tulaga ese ma i le fiafia o au tagata faʻaoga, ia aloese mai le misia o se faʻatau avanoa.

O le ki autu ave taʻavale iinei o le poto masani o au tagata faʻatau ma au oloa ma tagata faʻatau tautua. O le sili atu le poto masani, o le tele o avanoa oe mo faʻatau.

70% o faʻatauga poto masani e faʻavae i luga o lagona o tagata faʻatau o loʻo togafitia i latou.

Le mautonu, Faʻaoga Tagata Faʻatau: 10 Stats ma Faʻamatalaga e Faʻaleleia ai Lau Fuafuaga

O pisinisi vaʻai mamao o loʻo i ai le talitonuga malosi e faʻapea, o le ofoina atu o se poto masani o tagata faʻatau, o le a mafai ai ona latou faʻataunuʻuina a latou tauvaga ma faʻatuina le faʻatuatuaina ma tagata faʻatau ma; mulimuli ane, maua sili tagata faʻatau e ala i le gutu.

Filosofia, eCommerce o le talafeagai i tagata faʻatau. Latou te fiafia i faʻatauga i luga ole laiga aua e talafeagai, taugofie, ma tumu i filifiliga. Atinaʻe i le matata o faʻamaumauga saogalemu faʻatagaina mo le saogalemu, malupuipuia metotia totogiina, ae polokaina le avanoa o le initaneti pepelo e fesoʻotaʻi ma luga o le initoneti faʻatauga. O lenei mea na mafua ai le faʻateleina o le faʻateleina o le faʻatau atu o tupe e maua mai i le eCommerce.

eCommerce faʻatau atu ono afaina ai le $ 4.3 trillion faʻailoga i le faaiuga o le 2021. 

Faʻatau, O le Global Ecommerce Playbook

Ina ia oʻo atu iina, eCommerce tatau ona faʻamau o latou fusipau ma sauni i luga o se faigamalaga o le faʻaleleia atili - e ofo a sili atu tagata faʻatau poto masani. Lou tagata faʻatau poto masani tatau ona faʻateleina le aofai o tagata faʻatau faamalieina tulaga ina ia mafai ai ona faʻaopopo i lau tuputupu ae tuputupu ae.

80% o tagata faʻaoga e le mafai ona fefaʻatauaʻi ma se kamupani ona o le le lelei o le faʻatau tagata.

Hubspot, Le Mea Moni Faigofie E Uiga i Tau Mauaina (ma Faʻafefea ona mafai e au tagata faʻatau ona sefe oe)

Lenei tusitusiga faʻalauiloaina nisi o sili ona lelei gaioiga e fesoasoani faʻaleleia atili ai le poto masani o au tagata faʻatau ma lau pisinisi eCommerce.

Atiina ae se Aʻoga Faʻauo Tagata Faʻaoga

Mai le 'upega tafaʻilagi / polokalama itulau itulau i le oloa itulau ma mai le kata e siaki ai le itulau, o le tagata faʻaaoga poto masani luga o lau' upega tafaʻilagi tatau ona le atoatoa. O au tagata faʻatau e tatau ona mafai ona faia soʻo se mea latou te mananaʻo e fai. 

Tusa lava pe o latou taumafai e faʻamama le latou taʻavale, o le gaioiga ma le faʻataʻitaʻiga e tatau ona manino fuafuaina ma faʻamatalaina ina ia latou te le maua ai le le mautonu e faʻaaoga lau 'upega tafaʻilagi. Oe tatau ona mamanuina lau 'upega tafaʻilagi poʻo le app mai tagata faʻatau-faauo tulaga. E tatau ona faigofie mo au 'upega tafaʻilagi, e le mo naʻo oe.

E tatau ona iai le faʻamau sailiga e fesoasoani ai i tagata faʻatau e saili le oloa o loʻo latou sailia. Vaega, itulau ulutala, oloa upu autu, pine, oloa ata, ma isi auiliiliga - mea uma e tatau ona ki i totonu mo le faigofie o tagata faʻaoga. Mafaufau loloto i le faasalalauina eCommerce sailiga faʻaopoopoga ia mafai ai ona vave ma faʻafaigofie suʻega vaega i luga o lau 'upega tafaʻilagi.

Ofo saogalemu Auala Totogi

Totogi auala i luga o lau faleʻoloa eCommerce e tatau ona sefe, malupuipuia, ma leai se afaina. A o faʻatau luga ole laiga, tagata faʻatau e fia iloa a latou lava ma tautupe faʻamatalaga e malupuipuia.

Faʻaopopo le tele o metotia totogi i luga o lau faleoloa pe a mafai. Credit / Debit Card Payment, Bank Transfer, Cash on Delivery (COD), PayPal, ma e-Wallets e sili ona lauiloa auala e totogi ai nei aso. Oe o le a manaʻomia ia mautinoa o lau faitotoʻa faʻatagaina au tagata faʻatau e totogi i soʻo se tasi o nei totogi filifiliga.

O le mea e sili ona taua, e te manaʻomia le faʻamautinoa atu i au tagata asiasi itulau ma tagata faʻatau o au filifiliga totogi uma e sefe ma sefe. Inivesi i le mauaina o le tele tusi faʻamaonia puipuiga mo lenei ma tuʻu na faʻailoga i luga o lau 'upega tafaʻilagi / polokalama o faʻatuatuaina faʻailoga e mautinoa ai au tagata faʻatau o latou faʻamatalaga e saogalemu ia oe. 

Inivesi i se totogi faitotoʻa e sau ma multilayered puipuiga auala. Faʻailogaina o faʻamatalaga saunia e le tagata faʻatau o le a mautinoa ai le latou feutanaiga e saogalemu. Faʻaaogaina le totogiina o faitotoʻa puipuia ai lau tagata faʻatau ma pisinisi faʻamatalaga, ma faʻaititia ai le ogaoga ma taimi o faʻamataʻuga o luga ole laiga pepelo.

Fausia se Seamless Checkout Process

Tele o taimi, o le mafuaʻaga i tua atu o le O le kata tuʻu lafoa o se siaki faigata faʻagasologa O le faiga e siaki ai lau 'upega tafaʻilagi poʻo lau polokalama e tatau ona puʻupuʻu, faigofie ma vave. E le gata i lea, o le tagata faʻaaoga tatau ona mafai ona vaʻai i lana / lana faʻatau faʻatau i itulau uma ina ia ia / na te iloa le auala e faʻamaeʻa ai le oka.

O le aufaipisinisi ecommerce leiloa le mafaitaulia tala i tausaga taʻitasi ona o le tuʻulafoaʻavale kata pe faʻaleaogaina peimeni i le taimi o checkout. E mafai ona e faʻaaogaina le otometi e fua ai le faiga i tua atu o le faʻatauina o kata e faʻaleleia ai mea sese o loʻo i totonu o lau siaki.

I le taimi o le siakiina, e tatau i le tagata faʻatau ona mafai ona vaʻaia le tau o lana / lana taavaletoso ma lafoina pili pili. O le itulau e tatau foi ona faʻaalia faʻamatalaga e uiga i ofo ma paʻu faʻaititia coupons talafeagai mo le tagata faʻaoga.

Tagata masani e masani ona popole e uiga i le latou tuʻuina atu o latou oka. Latou te valaʻau mai e siaki le tulaga o a latou uta. 

Faʻatutuina se alualu i luma vaʻa suite o le a fesoasoani i lau pisinisi eCommerce fesoʻotaʻi ma tele feaveaʻi ma faʻatagaina oe e fausia fetuutuunai vaʻa tulafono - e pei ona eseese fesuiaʻiga, tagata faʻatau nofoaga, ma le tele o isi taua mea taua - ala i le tasi dashboard. 

Afai o lau pisinisi kilivaina poʻo faʻavae mai fafo, o lona uiga o se mea e tatau ai mo lau lafoina suite ia i ai / auina atu i fafo vaʻaiga functionalities. E fesoasoani uma ia te oe fausiaina se sili atu poto masani mo au faʻaoga pe a oʻo i le lafoina ma okaina kiliva.

I le mea mulimuli, o le faleoloa eCommerce e tatau ona mautinoa le leai o taimi ma leai ni faʻaletonu i le taimi o le siakiina gaioiga e aloese ai mai le taimi o le minute mulimuli tuulafoaia.

Lavea le Sili Tagata Faʻatau Tautua

Ina ia faʻaleleia le poto masani a tagata faʻatau, e tatau ona e taulaʻi atu i le tuʻuina atu o le maualuga o auaunaga a tagata faʻatau. Lenei tatau ona mautinoa aofia ai muamua-faʻatau ma le maeʻa-faʻatauina auaunaga.

Faatu se 'au o tagata agalelei e maua lau tagata faʻatau lagolago kesi. Faʻamalosia i latou i le alualu i luma AI-mafai CRM mea faigaluega - a tatau ona i ai potu mo pisinisi onapo nei eCommerce - ina ia latou mafai lelei faʻatautaia tagata faʻatau fesili ma mataupu.

Mafaufau i se aso pisi ma se umi laina o tagata faʻatau o loʻo faʻatali mo latou taimi e talanoa ai i lau tagata faʻatau lagolago sui! 

O le i ai o le AI-faʻatagaina chatbot i le nofoaga e sefe ai le taimi o au sooupu, i se faʻaopopo i ai, faʻatagaina i latou e taulaʻi atu i isi autu gaioiga o au tagata faʻatau lagolago gaioiga. Chatbots mafai i le taimi e tasi tagofia tele telefoni / talanoaga ma vave faʻataʻitaʻi masani mataupu e pei o le faʻamaoniaina o faʻatonuga, faʻaleaogaina, suia, toe faʻafoʻi, lafoina auiliiliga, ma isi. 

Leverage Search & Social Media Optimization / Maketiga

I le auala saʻo o le search engine optimization ma le maketiina, e mafai ona e fesoasoani i lau au faʻalogologo e saili mea latou te sailia i luga o search engine, pei o Google ma Bing. Afai o lau eCommerce backend e leʻo sauni SEO, e mafai ona e faʻaaogaina se lelei lelei eCommerce SEO faʻalautelega ma faʻataʻitaʻia le taumafai-ma-moni SEO taʻiala e aliali mai i luga pito i luga o sailiga i luga o taʻitaʻiga afi afi.

Lau pisinisi eCommerce mafai ona faʻaaogaina ala o faasalalauga lautele tele auala: 

  1. I siitia au oloa, tautua, kamupani tu ma aga, ma ofa; 
  2. I sosoʻo ma lau au maimoa ma tagata faʻatau; 
  3. I faalogo i au tagata le faʻamalieina tagata faʻatau ma foia a latou mataupu i faitele faitele; ma 
  4. I faasalalauina lou ituaiga (s).

E naʻo lou manaʻomia le faʻaogaina o fesoʻotaʻiga lautele e sili ona aoga mo lau pisinisi, saili ma fesoʻotaʻi ma lau au maimoa / tagata faʻatau. Mo le faigofie o au tagata faʻatau, oe mafai ona faʻaopopo le iloiloga itulau, faʻaavanoa manatu ma faʻapipiʻi puipui mo tagata faʻatau, ma fausia faleoloa ma faʻatau atu luga o upega tafailagi.

E ese mai i le ofoina atu faigofie, malupuipuia siʻosiʻomaga ma manino, oe mafai ona tuʻuina atu faʻapitoa fautuaga i au tagata asiasi ma tagata o loʻo i ai tagata faʻatau e faʻaleleia atili ai le poto masani. Mo lenei mea, oe o le a manaʻomia e galulue ma AI ma ML mea faigaluega e mafai ona aʻoaʻo mai amioga a tagata faʻaoga luga o le Initaneti ma fesoasoani ia te oe e fautuaina le oloa sao i le tagata faʻatau saʻo. E pei o le ofoina atu / fautuaina se mea e ono sailia e se tagata faʻaaoga.

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