Fa'afefea ona fa'aagaoioia Google Analytics UTM Su'esu'ega ile Salesforce Marketing Cloud

SFMC - Fa'atauga Ao: Fa'atulaga Google Analytics mo le Su'esu'eina otometi Kiliki ma UTM Parameters

Ona o le faaletonu, Salesforce Marketing Cloud (SFMC) e le'o tu'ufa'atasia ma Google Analytics mo le fa'aopoopoina UTM tracking querystring fesuiaiga i sooga taitasi. Ole fa'amaumauga ile Google Analytics integration e masani lava ona fa'asino ile Google Analytics 360 tu'ufa'atasia... atonu e te mana'o e va'ai i ai pe a e mana'o moni e ave au au'ili'iliga i le isi la'asaga talu ai e fa'atagaina oe e fa'afeso'ota'i le fa'aogaina o le upega tafa'ilagi mai le Analytics 360 i au lipoti o le Marketing Cloud.

Mo fa'avae Google Analytics Campaign Tracking integration, peita'i, e faigofie lava ona fa'apipi'i otometi au ta'iala UTM ta'itasi i so'otaga uma i fafo ile imeli Salesforce Marketing Cloud. E masani lava e 3 elemene:

  1. Fa'asologa o feso'ota'iga su'esu'ega lautele i le Seti Fa'amatalaga.
  2. Fa'aopoopo Feso'ota'iga fa'asologa i le Email Builder e mafai ona e filifili fa'aopoopo i fa'amaufa'ailoga UTM.
  3. Su'e So'oga fa'aagaioi ile fa'ata'ita'iga Auina atu imeli.

Google Analytics Link Tracking ile SFMC Business Unit Level

Ou te taumafai e aloese mai laasaga faaopoopo i le taimi o le auina atu aua o le taimi lava e te faia ai se tauvaga, e leai se toe foi i tua. O le tu'uina atu o se fa'asalalauga imeli ona e manatua ai lea e te le'i fa'aogaina le su'esu'eina o fa'aupuga e fai lava si tiga o le ulu, o lea ou te fa'amalosia ai le fa'asologa o le UTM e siaki otometi i le tulaga o tala i totonu o le SFMC.

Ina ia faia lenei mea, o le a faʻafeiloaʻi e le pule o lau teugatupe i lau Seti Faʻamatalaga (o se filifiliga i le pito i luga taumatau i lalo o lou igoa ole igoa):

  • Faʻasaga i Seti> Pulega> Faʻamaumauga Faʻamaumauga> Pulea Faʻamau
  • E tatala ai le itulau fa'atulagaina e mafai ona e fa'atulaga lau Feso'ota'i Su'esu'ega i luga ole laiga

sfmc google analytics web analytics so'oga

E le mafai, o le ua fa'atūina fa'amaufa'ailoga e fa'apea mo su'esu'ega i totonu o fa'asalalauga:

cm_ven=ExactTarget&cm_cat=%%EmailName_%%&cm_pla=%%ListName%%&cm_ite=%%LinkName%%&cm_ainfo=%%AdditionalInfo_%%&%%__AdditionalEmailAttribute1%%&%%__AdditionalEmailAttribute2%%&%%__AdditionalEmailAttribute3%%&%%__AdditionalEmailAttribute4%%&%%__AdditionalEmailAttribute5%%

O laʻu fautuaga o le faʻafouina lea i:

cm_ven=ExactTarget&cm_cat=%%EmailName_%%&cm_pla=%%ListName%%&cm_ite=%%LinkName%%&cm_ainfo=%%AdditionalInfo_%%&%%__AdditionalEmailAttribute1%%&%%__AdditionalEmailAttribute2%%&%%__AdditionalEmailAttribute3%%&%%__AdditionalEmailAttribute4%%&%%__AdditionalEmailAttribute5%%&utm_campaign=SFMC&utm_source=%%ListName%%&utm_medium=Email&utm_content=%%EmailName_%%&utm_term=%%__AdditionalEmailAttribute1%%

FAAMANATU: Ua matou vaʻai i le mea e ese ai le manoa sui i tagata faʻatau. Atonu e te mana'o e fa'amaonia au manoa i le lagolago a le Marketing Cloud. Ma, ioe, e tatau ona e lafoina i se lisi o suʻega moni ma faʻamaonia le faʻapipiʻiina o tulafono a le UTM.

E fa'aopoopoina mea nei:

  • utm_campaign ua seti i SFMC
  • utm_ Medium ua seti i Email
  • utm_source ua seti malosi i lau Lisi le Igoa
  • utm_content ua seti malosi i lau Igoa imeli
  • utm_term is filifiliga seti le fa'aogaina o se uiga imeli faaopoopo mai lau fau imeli

Fa'asaoina au fa'atulagaga ma o le a fa'aopoopo le parakalafa mo lena tala.

Fa'afou lau Uiga Imeli Faaopoopo

Ua ou natia faʻamatalaga faʻamatalaga-tulaga mai lenei faʻamalama, ae e mafai ona e vaʻai i le taimi nei e mafai ona ou suia le faʻaopoopoga o le faʻailoga imeli e seti ai le utm_term filifiliga. Atonu ou te manaʻo e faʻaoga lenei mea mo faʻavasegaga masani o laʻu imeli e pei o le faʻatau, faʻatau atu, taofi, tala fou, faʻafefea, ma isi.

fau imeli utm upu fa'aopoopo imeli uiga

Su'e So'oga Pe a Tu'uina ile SFMC

I le le mafai, Ala kiliki e mafai pe a lafo i le SFMC ma ou te fautuaina e aua lava neʻi faʻaumatia lena filifiliga. Afai e te faia, e le naʻo le aveesea o lau UTM tracking, e aveesea uma faʻasalalauga faʻalotoifale tulituliloa mo lena lafo i totonu o Maketi Cloud.

Su'e Kiliki ile Salesforce Marketing Cloud

O le mea lena… mai le taimi nei i soo se taimi e lafo mai ai imeli e ala i lena tala, e tatau Google Analytics UTM Tracking stringstring ua fa'apipi'i ina ia mafai ona e va'ai i'uga o lau fa'atau imeli i totonu o lau Google Analytics account.

Salesforce Marketing Cloud Fesoasoani: Puleaina Parameter

Afai e manaʻomia e lau kamupani le faʻatinoina poʻo le tuʻufaʻatasia o fesoasoani ma Salesforce Marketing Cloud (poʻo isi auʻaunaga faʻatatau i Salesforce), faʻamolemole talosagaina se fesoasoani e ala i Highbridge. Fa'aaliga: O a'u o se paaga i totonu Highbridge.