Martech Zone AppsSuʻesuʻega & SuʻegaMeafaigaluega Maketiga

Google Analytics Campaign UTM Querystring Tufuga

Faʻaaoga lenei mea faigaluega e fausia ai lau Google Analytics Campaign URL. O le fomu faʻamaonia lau URL, aofia ai mafuaaga pe ua i ai se querystring totonu ia, ma faʻaopopo uma talafeagai UTM fesuiaʻiga: utm_campaign, utm_source, utm_ Medium, ma tuu i le faitalia utm_term ma utm_content.

Google Analytics UTM Fausia Fa'asalalauga

Google Analytics UTM Fausia Fa'asalalauga

Fa'atumu uma au fa'amatalaga fa'alauiloa. A e tu'uina atu le fomu, o le a fa'aalia lau fa'asalalauga URL.

O le itulau lea e te mana'o e pasi atu i ai le Google Analytics campaign variables.
Ole igoa atoa lea ole fa'aupuga o lo'o e taumafai e pu'e mai ai ni asiasiga.
Ole ala masani lea ole maketi o lo'o e fa'aogaina. E masani lava, e faʻaaogaina e le au maketi le faʻavae o loʻo faʻatinoina ai le tauvaga.
O le fa'asalalauga fa'aoga lea (imeli, meli tuusao, totogi i le kiliki fa'asalalauga, ma isi)
O faaupuga patino ia o lo'o taula'i i ai lau fa'asalalauga.
Afai o lo'o e fa'asoa fa'aliliuga po'o ni ofo 'ese'ese o lau fa'asalalauga, ose nofoaga lelei lea e fa'avasega ai.
E le o teuina au fa'amatalaga ma tuatusi imeli.
Toe amata

Afai o lo'o e faitauina lenei mea e ala ile RSS po'o imeli, kiliki ile saite e fa'aoga ai le meafaigaluega:

Google Analytics UTM Campaign URL Tufuga

O a Fa'asalalauga Fa'asalalau (UTM) Fa'asilasilaina I Google Analytics?

UTM fesuia'i o ta'otoga e mafai ona e fa'aopoopo i se URL e siaki ai le fa'atinoga o fa'asalalauga i Google Analytics. Ole lisi lenei o fesuiaiga UTM ma faʻamatalaga mo faʻasalalauga URL ile Google Analytics:

  1. utm_source: O se ta'otoga mana'omia e fa'ailoa mai ai le fa'apogai o fefa'ataua'iga, e pei o se afi su'esu'e (fa'ata'ita'iga Google), se upega tafa'ilagi (eg Forbes), po'o se nusipepa (eg Mailchimp).
  2. utm_ Medium: O se parakalafa manaʻomia e faʻamaonia ai le ala o le faʻasalalauga, e pei o suʻesuʻega faʻale-aganuʻu, suʻesuʻega totogi, imeli, poʻo faʻasalalauga lautele.
  3. utm_campaign: O se fa'ailoga mana'omia e fa'ailoa ai le fa'asalalauga po'o le fa'alauiloa fa'apitoa o lo'o mata'ituina, e pei o le fa'alauiloaina o oloa po'o se fa'atauga.
  4. utm_term: O se fa'ailoga e filifili ai e fa'ailoa ai le 'upu po'o le fa'aupuga na ta'ita'ia ai le asiasiga, e pei o le su'esu'ega o lo'o fa'aogaina i luga ole afi su'esu'e.
  5. utm_content: O se fa'ailoga e filifili ai e va'ava'ai i le va o fa'aaliga o le fa'asalalauga tutusa po'o le feso'ota'iga, pei o fa'aaliga eseese e lua o se fa'asalalauga fu'a.

Mo le fa'aogaina o fesuiaiga o le UTM, e te mana'omia le fa'aopoopoina i le pito o lau URL e fai ma fa'asologa o fesili. Faataitaiga:

http://www.example.com?utm_source=google&utm_medium=cpc&utm_campaign=product_launch&utm_term=running_shoes&utm_content=banner_ad_1

Faʻafefea ona aoina ma siaki faʻamatalaga faʻalauiloa i Google Analytics

Ole ata mae'ae'a lea ile fuafuaina ma le fa'atinoina o au fa'asalalauga ile fa'aogaina ole Google Analytics.

O Fea Loʻu Google Analytics Campaign Reports?

Google Analytics lipoti o loʻo maua i totonu o le lisi o le Acquisition ma e mafai ona e faʻaopoopoina soʻo se vaega faʻaopoopo na e faʻamatalaina i luga. Ia manatua o fa'amaumauga a Google Analytics e le'o fa'afuase'i, e mana'omia sina taimi a'o le'i fa'afouina.

Lipoti Faʻalauiloa a le Google Analytics

Douglas Karr

Douglas Karr o le na faavaeina le Martech Zone ma se tagata tomai fa'apitoa i suiga faakomepiuta. Ua fesoasoani Douglas i le amataina o le tele o amataga manuia o MarTech, ua fesoasoani i le filiga tatau o le sili atu i le $ 5 piliona i le mauaina ma le teufaafaigaluegaina o Martech, ma faʻaauau pea ona faʻalauiloa ana lava faʻavae ma auaunaga. O ia o se tasi na faavaeina Highbridge, se kamupani faufautua mo suiga numera. O Douglas foi o se tusitala lolomi o le Dummie's guide ma se tusi taʻitaʻi pisinisi.

Faatatau Mataupu Faavae o