Google Analytics Campaign UTM Querystring Tufuga

Faʻaaoga lenei mea faigaluega e fausia ai lau Google Analytics Campaign URL. O le fomu faʻamaonia lau URL, aofia ai mafuaaga pe ua i ai se querystring totonu ia, ma faʻaopopo uma talafeagai UTM fesuiaʻiga: utm_campaign, utm_source, utm_ Medium, ma tuu i le faitalia utm_term ma utm_content.

Afai o lo'o e faitauina lenei mea e ala ile RSS po'o imeli, kiliki ile saite e fa'aoga ai le meafaigaluega:

Google Analytics UTM Campaign URL Tufuga

O a Fa'asalalauga Fa'asalalau (UTM) Fa'asilasilaina I Google Analytics?

UTM fesuia'i o ta'otoga e mafai ona e fa'aopoopo i se URL e siaki ai le fa'atinoga o fa'asalalauga i Google Analytics. Ole lisi lenei o fesuiaiga UTM ma faʻamatalaga mo faʻasalalauga URL ile Google Analytics:

1. utm_source: O se ta'otoga mana'omia e fa'ailoa mai ai le fa'apogai o fefa'ataua'iga, e pei o se afi su'esu'e (fa'ata'ita'iga Google), se upega tafa'ilagi (eg Forbes), po'o se nusipepa (eg Mailchimp).
2. utm_ Medium: O se parakalafa manaʻomia e faʻamaonia ai le ala o le faʻasalalauga, e pei o suʻesuʻega faʻale-aganuʻu, suʻesuʻega totogi, imeli, poʻo faʻasalalauga lautele.
3. utm_campaign: O se fa'ailoga mana'omia e fa'ailoa ai le fa'asalalauga po'o le fa'alauiloa fa'apitoa o lo'o mata'ituina, e pei o le fa'alauiloaina o oloa po'o se fa'atauga.
4. utm_term: O se fa'ailoga e filifili ai e fa'ailoa ai le 'upu po'o le fa'aupuga na ta'ita'ia ai le asiasiga, e pei o le su'esu'ega o lo'o fa'aogaina i luga ole afi su'esu'e.
5. utm_content: O se fa'ailoga e filifili ai e va'ava'ai i le va o fa'aaliga o le fa'asalalauga tutusa po'o le feso'ota'iga, pei o fa'aaliga eseese e lua o se fa'asalalauga fu'a.

Mo le fa'aogaina o fesuiaiga o le UTM, e te mana'omia le fa'aopoopoina i le pito o lau URL e fai ma fa'asologa o fesili. Faataitaiga:

http://www.example.com?utm_source=google&utm_medium=cpc&utm_campaign=product_launch&utm_term=running_shoes&utm_content=banner_ad_1

Faʻafefea ona aoina ma siaki faʻamatalaga faʻalauiloa i Google Analytics

Ole ata mae'ae'a lea ile fuafuaina ma le fa'atinoina o au fa'asalalauga ile fa'aogaina ole Google Analytics.

O Fea Loʻu Google Analytics Campaign Reports?

Google Analytics lipoti o loʻo maua i totonu o le lisi o le Acquisition ma e mafai ona e faʻaopoopoina soʻo se vaega faʻaopoopo na e faʻamatalaina i luga. Ia manatua o fa'amaumauga a Google Analytics e le'o fa'afuase'i, e mana'omia sina taimi a'o le'i fa'afouina.