Faʻamatalaga: Fou Fuafuaga o loʻo aliaʻe e Faʻatupu Tupe Faʻatupulaia le Faʻatupu Ma Google Ads

Google Ads Faʻatauvaga Benchmark Lipoti mo le faʻatau atu

I le lona fa o suʻesuʻega faaletausaga i luga o le pisinisi pisinisi faia i Google Ads, Soa fautuaina e faʻatau e-pisinisi faʻatau oloa toe mafaufau latou fuafuaga ma saili le avanoa paʻepaʻe. Na lomia e le kamupani le suʻesuʻega i lana 2020 Lipoti Faʻailoga: Google Ads i Faleoloa, o se suʻesuʻega maeʻaeʻa i luga o le faʻatauga vaega gaioiga i Google Ads.

O faʻaiuga a le Sidecar o loʻo faʻailoa mai ai lesona taua mo le au faʻatau oloa e mafaufau i le atoa o le 2020, ae maise lava i le lotolotoi o le suavai na fausia e le COVID-19. O le 2019 sa sili atu ona tauva nai lo se isi lava taimi, peitaʻi o le au faʻatau oloa na mafai ona faʻatautaia ma le manuia tupe maua e ala i le fetuʻunaʻi o le tau, taulaʻi i le latou maitau faʻataʻitaʻi, ma faʻamuamua le faʻateleina o le tuputupu aʻe, e ese mai i faʻatelega siʻitaga. O lena maso e faʻafetaui o le ki mo le faʻatumauina o pisinisi feʻaveaʻi ma lagolagoina tagata faʻatau i lenei vaitaimi o le fesuisuiaʻi.

Mike Farrell, Senior Director of Integrated Digital Strategy i Sidecar

Vaega taua o Faʻatauga Google Ad Performance:

Ua faʻailoa mai e le Sidecar mea taua ia na aʻafia ai le faʻatinoga o pisinisi ile faleoloa ile 2019:

  • Sifi paketi - Faʻatau e le au faʻatau oloa Google Ads faʻaalu i le 2019, faʻamuamua gaioiga maualalo-faʻatumu i Google Shopping ma toe faʻaleleia a latou tau sailiga totogi mo sefeina o tau.
  • Faamuamua i le lelei atoatoa - Na faʻamamafaina e le au faʻatau oloa le lelei i sailiga totogi, i se vaega e ala i le inivesi i laʻititi lava taugofie faʻasalalauga feaveaʻi, ma taʻitaʻi atu ai i tupe maua tutusa i lea tausaga ma lea tausaga.
  • Tauvaga mai Amazon - O lenei tauvaga na faʻaititia ai le tau o le faʻatauga a Google Shopping i luga o masini, ma faamalosia ai le au faioloa e faʻaalu tupe faʻaalu e faʻatupe ai le tuputupu aʻe.
  • Faʻamafa i luga o taʻiala a le aofia - Faʻateleina faʻatau oloa latou taulaʻiga luga sili atu granular tagata maimoa faʻatatauina e sili faʻafanua Google Ads i tulaga uma o le faʻatumu funnel.
  • Tali le maluelue ile Google - Sa faʻatupeina e le au faʻatau oloa tupe maua mai le tulaga umi o Google Ads platform, ma o loʻo sailia ni tupe maua faʻaopoopo e ala i tulaga fou o faʻasalalauga, e pei ole Amazon ma le Pinterest.

Vaʻai i luma, Google e mautinoa e faʻaauau pea ona fauina lona Google Ads tulaga e tauva ai ma tuputupu aʻe ma tauvaga maketi tulaga e pei o Facebook, Instagram, ma Amazon.

Sailiiliga autu o Faʻatauga Google Ads Benchmarks:

  • Sa tulaʻi le au faioloa i le tauvaga tauvaga. Na faʻateleina le aoga o faʻatau oloa i le totogiina o latou sailiga, faʻasao 8% i luga o tau ile tausaga atoa, aʻo aveina tutusa tupe maua. Sa mafai e le au faioloa ona faʻamauina tupe maua a Google Shopping i le 7% faʻatasi ai ma le 7% faʻateleina o le faʻaalu.
  • Faʻaletupe faʻasalalauga faʻaalu ua suia. Ole faʻatauga a Google e 80% o paketi a le au faʻatau oloa ile va o nei auala e lua, ona e tele lona sao ile faʻaliliuina ole au faʻatau i lalo. A o totogi totogi aofia ai le totoe 20% o tupe faʻaalu, tagata faʻatau oloa o loʻo latalata atu i nei faʻasalalauga ma sili atu granularity ia lelei tosina tagata faʻatau i le pito i luga o le faʻatumu.
  • Amazon's Google Shopping impression share topped 60% mo le B2B, fale & fale, ma le tele o tagata faʻatau oloa i le Q3 2019. O le faʻasoa a Amasone na faʻaititia na paʻu laʻititi i le Q4, faʻatagaina le au faʻatau oloa e toe maua ni faʻaaliga ile taimi faigata o le tausaga.
  • O le lagona o le Amasone na feʻaveaʻi lava i le totogi sailiga i le 2019, faʻataʻamilomilo e tusa ma le 40% pe lalo ifo mo tagata faʻatau oloa uma na auiliiliina. O le au faʻatau oloa i le soifua maloloina ma le matagofie ma fale & fale faʻataulaitu na vaʻaia le faʻaititia o le faʻasoa a Amasone e tusa ma le 7 i le 8 pasene togi i a latou vaega i le 2019. O nei sailiiliga faʻaalia ai o totogi totogi e mafai ona avea ma aoga meafaigaluega mo faleoloa e feagai ma Amazon ma isi tauva ' auai i luga o le totogiina SERP.
  • Palemia Aso ofoina faleoloa fou avanoa i Google Ads. Ole molimauina ole tausaga ile tausaga na molimauina i lagona ma tupe maua mai i masini atoa ile vaiaso atoa ole Palemia ile Google Shopping. Mo faʻasalalauga faʻatau i luga o telefoni feaveaʻi, sa iai le tuputupu aʻe o le tausaga ile tausaga ile KPI autu (4% mo oka, 6% mo kiliki, ma le 13% mo tupe maua). E le gata i lea, o faʻasalalauga sailiga e maua i telefoni feaveaʻi na vaʻaia taua taua i le siʻitia o le 25% i oka ma le 28% i tupe maua i le tausaga atoa.

Avanoa i le atoa lipoti ma oe mafai ona maua KPI mo lau faʻapitoa faleoloa tūsaʻo, aofia ai tele aga masani aafia ai le laufanua laufanua faʻatasi ai ma Sidecar fautuaga.

Sii mai le Sidecar's 2020 Benchmarks Lipoti

faleoloa google faʻasologa faʻailoga infographic

E uiga ia Sidecar

Sidecar ofoina faʻatinoina maketiga tulaga silisili i tagata faʻatau oloa ma ituaiga. Faʻatekonolosi alualu i luma a Sidecar ma faʻamatalaga faʻapitoa, tuʻufaʻatasia ma le tele o tausaga o faʻatinoina maketi tomai, fesoasoani i ona tagata faʻatau tatala le atoa gafatia o aso nei sili ona mamana sailiga, faʻatauga, agafesoʻotaʻi, ma maketi auala.

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