I le tele o kamupani, maketiina ma faʻatau e le faʻagaioia luga o se tulaga taʻaloga malae. B2B faʻatauga faʻagaioiga i ai CRM faiga pei o Salesforce e fua ai faʻatinoga, e aofia ai le aotelega kamupani metric ma le granular auiliiliga o 'au ma tagata taʻitoʻatasi gaioiga. Talu ai o le CRM system e galue o se de facto system o faamaumauga mo tupe maua i le tele o kamupani, o le au faʻatau e iai faʻamaumauga e talitonuina i le C-suite.
Faʻatau maketi faʻaaogaina eseese martech fofo e otometi faʻalauiloaina ma fua le mea e tupu i le pito i luga o faʻatau faʻatumu. Ae o le toʻatele e le mafai drill i lalo e vaʻai i le mea e tupu pe a maeʻa le taʻimua ona tuʻuina atu i faʻatau. Manatu atoa i Liʻo, o se maketiina faʻatautaia pulega pulega suite ua fausia 100% i luga o le Salesforce Auaunaga Cloud®, aumaia faʻatau faʻatasi ma faʻamatalaga tau maketi, fausiaina o se tasi faʻavae o faʻamatalaga moni.
O oloa atoatoa Circle Insights o loʻo faʻailoa mai ai ni malamalamaaga manino ile saofaga a le maketiina i tupe maua ma faʻamanatuina ai le au faʻatau ma le faʻatauina atoa o faʻamatalaga o faʻatumuga o faʻatumu. O le iuga manino ua faʻatagaina ai maketiina ma faʻatau taʻitaʻi ona faia ni faʻaiuga sili atu e faʻateleina ai le gaioiga o gaioiga, faʻatelevaveina paipa ma tupe maua, ma unaʻia maualuga maualuga maketi ROI.
Pulega o Tali
Liʻo atoa Tali tali tali tuʻuina atu i le au faʻaoga le auiliiliga o faʻamatalaga tau maketi - aofia ai ma le Salesforce tauvaga faʻailoga - latou te manaʻomia le unaʻia o tupe maua. Suia o laulau faigata ma le saʻo, le atoatoa lipoti, Faʻatonutonu Tali aveina manino, saʻo malamalamaʻaga o loʻo faʻaalia ai maketiina taunuʻuga taunuʻuga, unaʻia aofaʻiga tuputupu aʻe, ausia Salesforce ROI, faʻatauga maketiga ma faʻatau, ma mafai ai mautinoa mautinoa fuafuaga.
Tali atu i le pulega tali e maua ai se auala e faʻataʻitaʻi ai tali o faʻataʻitaʻi i taimi uma o faʻatumuina ma tuʻuina mai se vaaiga tapunia o taunuʻuga, mai le amataga i le iʻuga. E maua ai foʻi le lautele o metotia o le liuaina e faʻatagaina ai le au faʻatau ma le au faʻatau e faʻailoaina le vaevaeina o gaioiga, e pei o lima e tuʻuina atu ai itu e paʻu ai ala ile taʻetaʻei, ina ia mafai ai ona latou galulue faʻatasi faʻatasi e faʻateleina avanoa.
Faʻataʻitaʻiga faʻatinoga metotia faʻatonu iloa ai poʻo le a le faʻatosina e aʻafia ai paipa ma tupe maua, faʻatagaina ai faʻaleleiina o le maketi fefiloi. Faʻatupeina-faʻavae maketiina faʻatumu metotia ma faʻatagaina gafatia faʻatagaina ai tagata faʻaoga e mauaina vaʻaia i teuga tupe suʻesuʻe a o fuaina lelei i tala atu o teugatupe ma vaega.
Tagata fai taʻaloga
Liʻo atoa Tagata fai taʻaloga oloa faʻatagaina tagata faʻaoga fesoʻotaʻi togitogi i le va o taʻitaʻi ma teuga tupe ina ia latou mafai ona faʻaaogaina ma fuaina ABM inisiua sili atu lelei. Faʻatasi ai ma le Matchmaker, e mafai ai e le au faʻaoga ona faʻaaoga faʻatupeina aitalafu aʻo pulea ma le faʻaeteete taʻitaʻiga o loʻo i totonu, fesoʻotaʻi tagata taʻitoʻatasi i tala saʻo o se vaega o faʻatauga faʻavae ma maketiina.
O le fesoʻotaʻiga o togitogi i luga o teuga tupe i totonu o Salesforce, e faʻaaogaina e le Matchmaker le "fuzzy match" ma le drag-and-drop e faʻaoga ai le tagata e faʻafaigofie ai le faʻafetauiina o tulafono, e faʻafaigofie ai ona le vaʻaia. E tuʻuina atu foʻi faʻatatau i tagata e ana e ala i tulafono faʻapitoa ina ia sao lelei ma faʻasolosolo avanoa uma, liliu faʻasolosolo tali i gaioiga faʻapitoa.
E faʻafaigofie foʻi e le matchmaker le fuafua lelei ma faʻatulaga ia teuga tupe e maua ai le tele o tupe maua, e faʻaalia ai le malamalama atoatoa i gaioiga faʻasolopito ma galuega faʻatulagaina mo tala taʻitasi. O lona fetuʻutuʻunaʻi ia lava agavaʻa gafatia faia otometi fetaui, liua ma tofiga tulafono faigofie e ala i le faʻatagaina tagata faʻaoga e filifili le taimi e tatau ai ona otometi-liliu i se faʻafesoʻotaʻiga pe setiina galuega faʻatosina mo le saʻo teuga teuga e faʻaulu ai faʻasino.
Faʻailoga Taualoa
Liʻo atoa Faʻailoga Taualoa oloa faʻatagaina tagata faʻaoga e siaki le faʻatinoga gaioiga i Salesforce mo se lautele vaʻaiga o faʻafefea maketiina polokalama maua ai tupe maua. Faʻatasi ai ma Campaign Attribution, maketi taʻitaʻi maua saʻo faʻatinoga gaioiga malamalamaaga malamalamaʻaga e unaʻi lelei fefaʻatauaiga fefaʻatauaiga faʻaiuga, e aofia ai le vaʻaia i totonu o tauvaga taʻitasi e i ai se aʻafiaga i avanoa uma.
Avanoa e avea ma vaega o le Full Circle Response Management poʻo se tutoʻatasi oloa, Campaign Attribution suia le auala e faʻataʻitaʻi ai e le au maketi le fuaina o faʻatinoga o gaioiga i Salesforce ma faʻapitoa faʻaaogaina o faʻatusa faʻapea foi ma fafo-o-le-pusa mea faigaluega faʻataʻitaʻi. E maua ai se ata atoa o le faʻatinoina o faʻatinoga polokalama faʻatinoina maketi. E aofia ai foʻi tupe maua ma paipa auiliili lipoti e mafai ona vaevaeina e ala i tauiviga ituaiga, tagata faʻatau tele ma taʻimua faʻavae faʻapea foi ma se vaʻaiga vaʻaiga.
Campaign Attribution faʻatagaina tagata faʻaaoga i le mamafa tuʻufaʻatasia e ala i le tasi-paʻi poʻo le tele-paʻi faʻataʻitaʻiga poʻo le fausiaina o se faʻatusa e ogatusa ma a latou faʻatauga faʻatau ma maketiga sini, e aofia ai le agavaʻa e faʻavasega mamafa, faʻaopopo tu ma fesuiaiga faʻatusatusa faʻaiuga faʻaiuga. Campaign Attribution o loʻo teu ai faʻamatalaga tuʻusaʻo i totonu tonu ole Salesforce, faʻatagaina ai le aufaʻaoga e lulu i totonu o faʻamatalaga tetele i soʻo se itu ma maua ai le malosi, talitonuina o fua faʻatinoga.
Suʻega Faʻafuainumera Punaoa
E tatau ona fuaina e le aufaʻatau maketi le fua lelei o fefaatauaiga i luga o numera ina ia mafai ai ona iloilo pe faʻafefea ma poʻo fea e sili ona faʻaalu ai tala faʻatau tau maketi. Lenei aso, kiliki mai numera faʻasalalauga, auala faʻaagafesoʻotaʻi, ma isi fesoʻotaʻiga i luga ole laiga e le fesoʻotaʻi lava i taʻitaʻiga i totonu ole CRM. E tatau ona faʻapipiʻi e le au maketi le fesoʻotaʻiga faʻafuainumera o le prospect i le faʻailoaina, tali atu i luma i totonu tonu o le faʻalapotopotoga tupe maua lipoti.
Full Circle Suʻega Faʻafuainumera Punaoa faʻaopoopoina lenei gaioiga i luga o a matou fua faʻatumu fua, pulega Tali. Faʻatasi, o nei oloa puʻeina i luga ole laiga ma faʻavaomalo faʻavaʻa, aofia ai faʻailoilo pa, mai le tele maketi o faʻasologa o alavai, polokalame ma faiga, e fua ai le aoga o a latou faʻatumuina faʻatumu faʻatatau metotia ma saofaga i paipa ma tupe maua.
E uiga i le Liʻo atoa o Malamalama
O le Full Circle Insights e tuʻuina atu le faʻatauga ma faʻatauga faʻatinoga fofo fua e faʻalelei ai le fefaʻatauaiga a le kamupani ma faʻatele ai le latou tupe maua. O le kamupani e ofoina atu tele-paʻi faʻatagaina, auiliili faʻatumu funnel ma taʻitaʻi pulega tekonolosi. Fausia le 100% i luga o le Salesforce Service Cloud®, Full Circle Insights 'oloa faʻaopoopoina taʻimua faʻatautaia otometi fofo.
O le Circle Insights atoa o le tulaga e te manaʻomia e fua ai le aafiaga tau maketi ma tuputupu aʻe lau pisinisi. Ua iva tausaga talu ona matou fausiaina se tulaga atoatoa e siaki ma fua uma faʻatosina, polokalame, mea na tutupu ma auala i le nofoaga e tasi. O la matou tulaga e faʻamalieina ai lau faʻaputuga maketi o loʻo iai nei ma aumai faʻamaumauga mai uma o au faiga tau maketi eseese ile CRM ile auala faʻapitoa mo le auiliiliga atoa o faʻatumuga. Ae o le mea e sili ona taua, o la matou faʻavae e avatua ia te oe ni gaioiga vaʻaia ma mea faigaluega e faʻaleleia atili ai polokalame faʻatosina ma polokalame e faia ai le sili atu ona tele aʻafiaga i lau pisinisi.
