Le Aʻafiaga Maketiga o le First-Party ma le Third-Party Data

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E ui lava i faʻamaumauga-tulia maketiina 'faʻamoemoe faʻalagolago i tolu-pati faʻamatalaga, o se suʻesuʻega fou na faʻatuina e le Econsultancy ma le Signal ua faʻaalia ai se suiga i le galuega. O le suʻesuʻega na maua ai, o le 81% o maketi na lipotia na latou mauaina le maualuga ROI mai a latou faʻamaumauga-tuleia polokalame pe a faʻaaogaina muamua-pati faʻamaumauga (faʻatusatusa i le 71% o a latou paaga i le mainstream) ma naʻo le 61% taʻua faʻamatalaga a le pati lona tolu. O lenei suiga ua faʻamoemoe e loloto atu, ma le 82% o maketi uma na suʻesuʻe fuafuaga e faʻatele ai le latou faʻaaogaina o muamua-pati faʻamaumauga (0% lipotia se faʻaititia), ae 1 i le 4 maketi fuafuaina e faʻaititia a latou faʻaaogaina o isi vaega faʻamaumauga.

First-Party versus Tolu-Pati Tupe Faʻafoʻi luga o Inivesi

Ole a le Eseesega i le va o le First-Party ma le Third-Party Data

Muamua-pati faʻamatalaga e aoina ma umiaina e lau faʻalapotopotoga. E mafai ona avea ma faʻamatalaga faʻatauina e pei o tagata faʻatau suʻesuʻega iʻuga ma faʻatau faʻamaumauga. Lona tolu-pati faʻamatalaga e aoina e seisi faʻalapotopotoga ma pe faʻatau i lona atoa, faʻaopopo i lau taimi nei tagata faʻatau faʻamaumauga, pe avanoa e ala i isi-pati polokalama. O mataupu e masani ona tulaʻi mai ma le saʻo ma le faʻatulagaina o taimi o faʻamatalaga a le isi itu.

Faʻamatalaga lona lua-pati o seisi filifiliga ae underutilized e kamupani. Lona lua-pati faʻamatalaga e aoina e ala i faʻapaʻaga faʻapaʻaga. E ala i le faʻasoaina o tagata faʻalogologo, tali tali atu e mafai ona sili atu maualuga, faʻamatalaga tagata faʻatau e ono sili atu ona tamaoaiga, ma o faʻamatalaga e tumau uma saʻo ma taimi lelei. Afai o loʻo e tauivi e maua nisi faʻamatalaga i luga o au tagata faʻatau, oe ono vaʻai i paʻaga ma se kamupani e faʻasoa au tagata faʻatau!

Mo le tele o tausaga, o faʻamatalaga lona tolu-vaega na avea ma autu o maketiina faʻakomepiuta, ae o aso nei ua maualuga faʻatinoina kamupani ua faʻateleina vaʻai totonu, ia latou muamua-pati faʻamaumauga. Sili lelei tagata faʻatau manaʻomia sili lelei faʻamatalaga. Faʻailoga e tatau ona malamalama i tagata taʻitoʻatasi ma tagata maimoa faʻataʻitaʻiga-auala fesoʻotaʻiga ma a latou matafaioi le tagata faʻatau femalagaaʻi-o le a tagata e manaʻomia e tagata ma le taimi latou te manaʻo ai. I tulaga uma, muamua-pati faʻamaumauga mai moni tagata faʻatau o le a sili ona aoga.

O faʻaiuga o suʻesuʻega e faʻavae i luga o le 302 maketi ma sa faʻatautaia ia Me 2015 e Faʻasalaga ma Faailoga.

Faʻamatalaga taua o le a e mauaina i lenei Lipoti

  • O a ni tauvaga lelei mo kamupani e sili atu lo latou atamamai i le faʻaaogaina o a latou aitalafu faʻamaumauga?
  • O fea e maualuga ai tagata faʻaputuputu aoina latou muamua-pati faʻamaumauga ma faʻafefea ona ese mai i le autu?
  • O a laʻasaga muamua mo faʻalapotopotoga o loʻo taumafai e faʻaaoga lelei a latou muamua-pati faʻamaumauga?
  • O a faʻamatalaga faʻapitoa e sili ona maualuga mo le sao ma le aoga?

Lalotoso i le Lipoti Atoa

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