Maketiina InfographicsFaʻatauga Faʻatau

Faʻatauga ma Faʻatauga Maketiga: Maualuga Valoia mo le Lumanai

Talu ai nei sa matou maua ai se manaia tele talanoaga ma le Maota o Giles ma o se tasi o autu o le talanoaga sa faʻatauga ma faʻatauga maketiga. Fa'ato'a mae'a lena fa'atalanoaga, InsideView talu ai nei na fa'asalalauina nei va'aiga mo fa'atauga ma fefa'ataua'iga tau maketi. E faavae i luga o le tusi fou, Ogatusa e Ausia: Faʻafefea ona tuʻufaʻatasia au Faʻatau ma Faʻatauga Au i se Nofofua Malosi mo le Tuputupu Ae, na tusia e la latou CMO Tracy Eiler ma Andrea Austin, o latou VP o Enterprise Sales.

O valoʻaga na faʻavae i luga o iʻuga o le suʻesuʻega o le 1,000 faʻatau faʻatau ma maketi taʻitaʻi. O suʻesuʻega a Eiler ma Austin ua faʻaalia ai o le faʻafitauli o le faʻaletonu e faʻaauau pea ona tupu ma o le motusia o loʻo i ai se aafiaga tuusaʻo i tupe maua.

Fa'atauga ma fefa'ataua'iga fa'atauva'a ose fa'amatalaga vevela lea e taula'i atu kamupani i le fa'amautuina fa'atasi ma mo mea uma. E le na'o le taofia o le fa'atau ma le maketiina mai le fa'a'ai o le tasi ma le isi; e mafua ona o le fa'aogaina e fa'aliliuina i tupe maua ma fa'ateleina le fa'atupulaia. O lea la, o le a le mea e sosoo ai? A maeʻa masina o talanoaga ma tupulaga, matou te vaʻai poʻo fea matou te manatu o loʻo alu i ai le faʻaogaina ina ia mafai ai e kamupani ona agai i luma. 

Tracy Eiler, CMO o InsideView

O tusitala e ofoina atu faʻamatalaga e fitu mo le lumanaʻi o faʻatauga ma fefaʻatauaʻiga faʻatau aʻo iloa e pisinisi le aoga o le faʻaogaina o maketi ma faʻatauga ma sauni e faʻateleina taumafaiga faʻafetaui:

  1. Le tulaʻi mai o le faʻatau faʻatau. Le aufaʻatau sili ona manuia o le a avea ma hybrid maketi. E oʻo atu i le 2020, o le manaʻoga mo tagata faʻatau oloa o le B2B o le a suia e manaʻomia se sili atu "faʻatau faʻatau," e tusa ai ma le Forrester Research. Tagata faʻatau o loʻo faia nisi suʻesuʻega latou lava ma le toe manaʻomia fefaʻatauaiga-faʻatau tagata faʻatau, o lea o le faʻatau masani faʻataʻitaʻi tatau ona fetuʻunaʻi. Nei fou faufautua faʻatau atu o le a avea ma tagata atamamai i la latou alamanuia, oloa, tagata faʻatau personas, ma tagata faʻatau malaga, ma o le a manaʻomia le maketiina gafatia i luga o le ala. O nisi alamanuia o le a amata amata tuʻufaʻatasia faʻatau ma maketiina i le tutusa 'au.
  2. O a'oa'oga fa'asagatau o le a avea ma mea taua. O tagata e manaʻomia tele tagata faigaluega o latou ia e suʻea ni poto masani i talaatu o le latou poto masani, e aofia ai ma tagata faʻatau atu e malamalama i le maketiina ma tagata faʻatau maketi e iai talaʻaga. O kamupanī alualu i luma o le a faʻapena aloaʻia ma faʻamalosia le kolosi-koleniga i le falefaigaluega.
  3. O le paipa o le a avea ma muamua auala o fuaina maketiga gaioiga. E tusa ai ma suʻesuʻega a InsideView, o le 66 pasene o fai pisinisi o fai mai o paipa o le auala muamua lea e fuaina ai latou. O kamupani alualu i luma o le a amata vaʻai i tupe maua a le 'au, pe a fai o se vaega o faʻatau taʻitasi aofai o le a avea ma tiute o le maketiina. Ua faʻamalosia le maketiina e galulue soʻosoʻotauʻau ma sui taʻitasi i le tulaga e mafai ai ona latou fuaina a latou aʻafiaga tuʻusaʻo i luga o le kuata a lena sui.
  4. Le malaga tagata faʻatau atoa o le a avea teuga-centric. O loʻo faʻaauau pea ona sili atu taumafaiga a le ABM i isi maketi tau inivesi, fausia se faʻataʻitaʻiga mo le manuia e le gata mai i faʻatau ma maketiga i le lumanaʻi. Sauni mo kamupani e faʻamuamua faʻamaumauga-faʻavae 
    mea uma.
  5. Tagata faʻatau faʻamatalaga fuafuaga avea atili taua. O suʻesuʻega faʻapisinisi e faʻaalia ai o pisinisi o loʻo tuʻuina faʻamaumauga i le ogatotonu o a latou maketi ma faʻatauga faʻatauga faʻaleleia le maketiina ROI e 15 i le 20% (Winterberry Group). Ina ia faʻatumauina le faʻateleina o maketi ma faʻatauga faʻatekonolosi fanua, o kamupani faʻamanuiaina o le a faʻamuamua taumafaiga e faʻafaigofie ma faʻamalosia a latou atinaʻe tekinolosi ma faʻamaumauga o faʻamatalaga tagata faʻatau. O le faia o lea mea o le a mafai ai e kamupani ona atiaʻe faʻatasi, fefaʻasoaaʻi le atamai o tagata faʻatau e mafai ai ona latou faʻaogaina atili.
  6. O tagata o le meleniuma e tele sona aafiaga. I le 2016 Millennial sili atu Pepe Boomers o le malo sili ona tele augatupulaga ola. O lona uiga o loʻo latou suia foʻi foliga ma agavaʻa o le au faʻatau. Millennial e sili atu fai pisinisi, fetuʻunaʻi, ma galulue faʻatasi. E i ai foi a latou faʻamoemoega eseese mo aʻoga, fesoʻotaʻiga, ma le alualu i luma galuega. O kamupani manuia o le a amata fetuʻunaʻi a latou faʻalapotopotoga sikaili e faʻatosina mai ma taofia le taleni sili ona lelei a lenei augatupulaga, ma mafaufau pe o sui tauva ua sauni mo le tuʻufaʻatasia o se vaega o le faʻafaigaluegaina gaioiga. Ma o le mileniuma o aso nei o tagata faʻatau mo taeao. Kamupani e tatau ona fetuʻunaʻi ia latou sitaili.
  7. Ua maua le aʻoaʻoga. Iunivesite o le a vaʻai i aloaia B2B polokalama e pei ona taua mo le sauniaina o tamaiti aʻoga mo le moni lalolagi, luga o le faʻatau atu, maketiga, ma faʻamatalaga luma. Faamoemoe e vaʻai i sili atu iunivesite ofa tikeri i faʻatau, e le naʻo maketiga poʻo teuga tusi. Faʻapea foi, sili atu faʻalapotopotoga o le a faʻafouina a latou maketi tikeri i tua atu o tagata faʻatau maketi e taulaʻi i le B2B. I le iuga, faʻamoemoe sili atu pisinisi-taulaʻi tikeri i faʻamatalaga saienisi ma faʻamatalaga analytics a o faʻamaumauga avea atili taua i le manuia pisinisi.

Lenei o le infographic, Maualuga 5 Faʻaliga mo le lumanaʻi o Faʻatau ma Maketiga Gatasi:

Faʻatauga ma Faʻatauga Maketiga Valoia

Douglas Karr

Douglas Karr o CMO o OpenINSIGHTS ma le na faavaeina le Martech Zone. Ua fesoasoani Douglas i le tele o amataga manuia o MarTech, ua fesoasoani i le filiga tatau o le sili atu i le $ 5 piliona i le mauaina o le Martech ma tupe teufaafaigaluega, ma o loʻo faʻaauau pea ona fesoasoani i kamupani i le faʻatinoina ma le otometi a latou faʻatauga ma maketi. Douglas ose suiga fa'atekinolosi fa'avaomalo fa'avaomalo ma MarTech fa'apitoa ma failauga. O Douglas foi o se tusitala lolomi o le Dummie's guide ma se tusi taʻitaʻi pisinisi.

Faatatau Mataupu Faavae o

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Martech Zone e mafai ona tu'uina atu ia te oe lenei 'anotusi e aunoa ma se tau aua matou te fa'atupeina la matou 'upega tafa'ilagi e ala i tupe maua fa'asalalauga, so'oga fa'atasi, ma lagolago. Matou te fa'afetai pe a e aveese lau fa'asalalauga fa'asalalau a'o e va'ai i la matou saite.