O ai e faʻamatalaina tekinolosi i lau kamupani?

sailiga1

O le faʻauigaina o tekonolosi o:

le aoga faʻatinoina o le saienisi i pisinisi poʻo le alamanuia

I se taimi ua teʻa, sa ou fesili ai, “Afai o lau IT matagaluega na fasiotia fou“. O se fesili na fesiligia lava se tali! Tele IT matagaluega o loʻo iai le agavaʻa e faʻapipiʻi pe faʻatagaina ni mea fou… e mafai e matagaluega IT ona taofi pe faʻatagaina le galueaina ma le faʻatau atu?

Lenei aso, sa ou fiafia e feiloaʻi ma Chris mai Aofaʻiga. O se talanoaga faʻagaeʻetia ma sa matou sauni lava mo le 45 minute ua tuanaʻi i le mea sa matou mananaʻo ai.

One of the interesting pieces of the conversation was discussing who owned the decision to purchase a platform or SEO services. We both sighed when that decision fell into the hands of an IT representative. I'm in no way trying to disparage IT professionals – I rely on their expertise on a daily basis. Blogging mo SEO o se metotia mo le mauaina o taʻitaʻiga… a maketiina tiute.

However, it's intriguing that an IT department is often put in charge of a platform or process that determines business results. Too many times, I see business results (innovation, return on investment, ease of use, etc.) taking a backseat in the purchasing decision.

In selecting us as their corporate blogging platform, it's often the IT department that believes that they can implement a saʻoloto tali mo blogging. O le blog o le blog, a ea?

  • Aua le popole that the content isn't optimized
  • Aua le popole that the platform isn't secure, stable, maintenance-free, redundant, etc.
  • Aua le popole that the platform isn't scalable to millions of pageviews and tens of thousands of users.
  • Aua le popole o le kamupani na fausiaina na ia faʻaaluina le selau ma selau o afe o tala i suʻesuʻega ma atinaʻe ina ia mautinoa ai sili ona lelei faʻataʻitaʻiga ma search engine tausisia na tuʻufaʻatasia.
  • Aua le popole o le tagata e faʻaaogaina e faigofie mo soʻo se tasi e faʻaaoga, aunoa ma se manaʻoga mo se aʻoaʻoga loloto.
  • Aua le popole o le faiga e otometi lava leai se malamalamaaga o le faʻailogaina ma le faʻavasegaina e manaʻomia.
  • Aua le popole that our staff monitors our clients' progress to ensure their success.
  • Aua le popole o le tulaga e o mai ma faifai pea faiaoga e fesoasoani ai i le blog blog atiina ae a latou tomai ma faʻateleina a latou tupe maua i tupe faʻaalu i le aluga o taimi.

With SEO, it's often the same argument. I've even been on the opposite side of the SEO argument, telling you that you don't need an SEO expert. Na faʻamanatu mai e Jeremy ia te aʻu lenei pou… doh!

O loʻu manatu o le tele o kamupani e LEAI se search engine optimization ma o loʻo misia le tele o feʻaveaʻiga talafeagai. Afai na o latou faia le aupito itiiti, na mafai ona latou tuʻuina lena tulaga matagofie nofoaga na latou faʻaaluina $ 10k i luma o nai tagata asiasi. O lenei pou na tusia mo le tele o kamupani e leai ni tauvaga ma leai se faʻapitoa… o se talosaga ina ia le itiiti ifo ma le faia o le mea laʻititi.

For companies in competitive industries, though, 80% optimized isn't even close. 90% isn't enough. To get a #1 ranking on a highly competitive term requires the expertise of one of a handful of companies in the world. If you're in an even moderately competitive search engine results page, your IT department isn't going to get you to #1. You'll be lucky if they even get you on the first page of results.

You wouldn't put your IT department in charge of your sales team, yet you'll put them in charge of a technology that could prevent your company from getting sales. If you're going to apply technology practically… make sure you fully investigate the opportunities and advantages before you think you can do it alone!

5 Faamatalaga

  1. 1

    E i ai le lalolagi o eseesega i le va o le blogging paepae ma le SEO fuafuaga.

    O le blogging platform ua naʻo se tuʻufaʻatasia o polokalama ma mea faigaluega, ma IT matagaluega e sili ona lelei i le tuʻufaʻatasia o na mea. E tele foʻi tagata faʻatau o loʻo faia lenei galuega, a le o le iai o latou polokalama faʻapitoa, pe ona ua latou umiaina pe lisiina meafaigaluega, pe ona e tele lo latou poto masani ile faʻamautuina ole faʻapitoa ole IT. O le fesili pe faʻafefea ona e vaʻaia le puleaina o lau poloka poloka i le va o tagata i totonu o fale ma tagata i fafo atu o le faʻafouina "faʻatau / fausia / nono" IT faʻafitauli.

    O se taʻiala a le SEO, e ui i lea, e toeititi lava tutoʻatasi mai lau blogging platform. E mafai ona e maua se sili pe mataʻutia SEO tusa lava pe o le a le tulaga. Ae o le faʻaaogaina o le SEO kamupani o pei o le faʻaaogaina o le lona tolu-pati IT kamupani. E tai pei lava o le faʻafaigaluegaina o ni kopi e mafai ona faʻaliliuina ou manatu i le gagana a Google.

    Mautinoa, e mafai ona e faʻaaogaina le aunoa, matala punaoa blogging polokalama. Ma ia tatou amio saʻo, Doug — O le WordPress e tamoe i se tulaga malupuipuia, mautu, ma sili atu ona taua. Tagata faʻaaogaina le WordPress aofia ai le Dow Jones, The New York Times, People Magazine, Fox News ma le CNN — e pasi uma a latou suʻega o le "miliona o itulau, sefulu afe o tagata faʻaaoga". Automattic (o tagata e faia WordPress) e sefulu sefulu miliona i totonu tupe faʻatau, lea ou te manatu o loʻo avea ma se suʻesuʻega tele ma inisinia paketi. E leʻo taʻalo le WordPress.

    Ae ui i lea, WordPress ua na o se blogging platform. Moni, na o afa o se blogging platform-o le open-source WordPress software (e ui e le mafaitaulia tautua talimalo WordPress, e aofia ai le WordPress.com.) Afai e te fiafia i soʻo se tikeri o le faʻatuatuaina poʻo le mafai ona fetuʻunaʻi, e tatau ona e faʻafaigaluega i mea talafeagai meafaigaluega ma poto masani.

    Ma, o le IT matagaluega e saʻo o le blog ua na o se blog ma e mafai ona latou faʻaaogaina fua mea faigaluega e faʻaulu ai le blog vaega alu. Ae o le tele o galuega ma le tele o le ono aoga e leʻo i totonu o le polokalama. Toetoe lava atoa le manatu o le i ai o se blog e mafai e ala i le maeʻa ma faifai pea SEO taʻiala. Ma afai e te iloa o le mea lena e te manaʻomia, o se mea e tatau ona e naunau e totogi mo.

    O le luʻi o le mauaina o IT IT matagaluega ia iloa o le lelei SEO e le o se luʻitau o togafiti valea, e faigata, e suia i taimi uma, ma e faia ai eseesega uma i le lalolagi.

    @fealoafani

    • 2

      Talofa Robby!

      Ou te le mautinoa pe e te ioe pe le malie foi ia te aʻu. Oe ma aʻu iloa o le Dow Jones, The New York Times, People Magazine, Fox News ma CNN e le o tamoʻe WordPress 'pei o le'. O loʻo latou faʻatautaia e aunoa ma se faʻaopoopoga tau tau, autu atinaʻe tau, search engine optimization tau, ma isi? E te le manatu o loʻo latou faʻaaluina tupe aʻoaʻoina a latou aufaigaluega i le faʻaaogaina o na tulaga? Poʻo le atiaʻe e pasi mea i na tulaga? Ioe o latou na! O pisinisi na na teva faʻafaigaluega ni nai tupe e faʻatino ai le aoga mo latou.

      O le blog ua na o se blog, ae o le blogging platform e LE NAʻo se blogging platform. O le upu malosi malosi mita, otometi o le faʻailogaina, faʻavasegaina ma mea na tuʻuina i le Compendium e tele eseesega. E manaʻomia le faʻaalu e le tagata faʻaaoga le itiiti ifo o le taimi e popole ai e uiga i 'pe faʻapefea' ona blog, 'faʻafefea' ia faʻalelei a latou mataupu, ma tele taimi popole i 'mea' i blog. Pisinisi tusitala e tatau ona taulaʻi atu i la latou savali - leai a latou tulaga.

      Ou te tautino atu ia te oe o soʻo se tagata e mafai ona tatalaina Compendium ma intuitively faapipii ma lena pou o le a faʻamautinoaina. E le o le tulaga lea i le WordPress. O le toʻatele o tagata na ou aʻoaʻoina pe faʻapefea ona blog lelei ma le WordPress e aunoa ma se iloa pe o le a le tele o latou misia i pou taʻitasi.

      Ma le isi, o le taulaʻiga o le IT matagaluega e le masani ona avea ma taulaʻiga o le pisinisi. E masani ona ou faʻafetaia aʻu IT paʻaga 'iloiloina' aʻu faʻatau polokalama e mautinoa ai ou te le o tuʻuina le kamupani i se tulaga lamatia; ae ui i lea, latou te le mafai ona iloaina le aoga o le tulaga poʻo le taʻiala ma lona aʻafiaga i le pisinisi. E leʻo le mea na latou aʻoaʻoina ai, poʻo le a lo latou poto masani i ai, poʻo le a le mea e tatau ona faʻaaogaina ai latou.

      Tuʻu le aufaipisinisi latou te faia faʻaiuga fai pisinisi! Avea IT ma a latou faufautua faʻatuatuaina.

      • 3

        Ou te le o malie pe le malie i lou manatu aoao, ua na ona ou faamaninoina o au faamatalaga.

        E leai se tasi na fai mai o le tele o tagata e faʻaaogaina le WordPress o loʻo tamoʻe le polokalama e aunoa ma le faʻaopoopoina faʻapitoa ma tau o aseta. Na e saunoa "aua neʻi manatuaina o le tulaga e le mafai ona faʻafaigataina i le miliona o itulau itulau ma le sefulu o afe o tagata faʻaaoga", ae e le moni lena mea. E manino lava mafai ona fua le WordPress (poʻo le Blogger, poʻo le Drupal poʻo le DotNetNuke poʻo le Compendium ma isi mea) i lenei tulaga, ae e tatau ona e faʻafaigaluegaina i meafaigaluega, lagolago i polokalama ma tomai faʻapitoa. O le fesili e le o pe mafai, e tusa pe e te manaʻo e fai e oe pe pe e te manaʻo i se isi na te faia mo oe.

        Ioe, o le blogging platform ua na o se blogging platform. O se tuʻufaʻatasia o polokalama ma mea faigaluega e gaosia ai se blog. Mautinoa, o nisi e eseʻese foliga, ma o na foliga e ono sili atu le taua ma sili atu aoga tupe. Pe i ai sau IndyCar, o se BMW atoa poʻo se loli faʻatuatuaina, o loʻo ia te oe se taʻavale taʻavale e mafai ona tiʻetiʻe mai le itu i le A i le tulaga B. E moni o nisi o na taʻavale e sili atu ona fetaui i nisi o galuega? Maʻeu. O le fesili o le: o le a le galuega o loʻo e taumafai e ausia?

        Ou te mautinoa afai e te tuʻu le itu i itu taʻitasi ma le Compendium ma soʻo se mea e maua ai le blog blog, o le pou i luga o le blog o le Compendium o le a atili ai ona feoaʻi tagata - tusa lava pe tutusa upu ma upu mai le pou. O se taua tele mo lau kamupani! Afai o lenei faʻaoga mataupu o sui, e faia mo se manaia faʻatau atu manatu mo CB.

        Ae seʻi o tatou iloiloina aisea lena pou tasi o le a maua ai le tele o feoaiga. O le mafuaʻaga e mafua ona o Compendium le kamupani o loʻo iai pea le faʻagaioiga o fuafuaga faʻavae. Oe faʻafouina le codebase i taimi uma. O loʻo e fesoʻotaʻi atu i tagata meli pou e fesoasoani ia latou e fausia se igoa taʻuleleia. Oe feiloaʻi ma tagata ma tuʻuina mai faʻaopopo aʻoaʻoga ma punaoa. E te faʻatumauina fale faʻatuatuaina e sili ona faʻatuatuaina. Tele, pe a le o le tele o le lelei o le Compendium i luga o se maua fua mea faigaluega o le faifai pea tautua ma lagolago oe saunia mo lau polokalama, au tagata maʻi, ma a latou anotusi.

        Ma faʻapea foi, o se aoga lelei tele ma tele o au tagata faʻatau e fiafia tele. Ae le o se taua vaega o lau polokalama ma masini "blogging platform." Oe mafai ona ausia le tutusa taunuuga e ala i le faʻaaogaina o polokalama eseese (ae o le a sili atu galuega!) O lenei e faʻatatau i mea e fiafia i ai kamupani DK New Media faia i aso uma. Soʻo se tasi e aofia ai i le faia o faʻaiuga mo faʻalapotopotoga blogging tatau ona malamalama i nei nuances.

        O le autu mataupu iinei o le faʻamutaina ai o le tasi matāgaluega tiʻetiʻe ma se isi tagata. E leai ni tali faigofie i lena fesili. Sili atu leaga, pe afai o soʻo se vaega o le laina kolosi fafo atu o le kamupani i le lona tolu pati faʻatau, iina amata ona blurry avanoa i le va o kamupani ma o le a atili faigata e iloilo lamatiaga ma penefiti. Faʻafefea ona e puipuia lau perimeter pe a fai o fafo atu o tagata e ulufale i ai? Poʻo le, mai le itu faʻatau: e faʻapefea ona e mautinoa o le tagata i fafo o loʻo faʻatutuina tulaga e le alu i luga ma faʻaleagaina lau igoa? O nei faʻalavelave e ono laʻititi pe tele, ae leʻo leai.

        Ou te mautinoa o le tele o faʻaiuga e uiga i tekonolosi e faia e le IT e aunoa ma le faʻaaloalo tele i pisinisi aʻafiaga. Ae o le faʻafitauli e alu uma lava itu-e tatau i tagata pisinisi ona malamalama atili e uiga i le IT ma le isi itu. O le galulue faʻatasi ae le o le tasi i le isi o le a faʻamanuiaina ai tagata uma.

        • 4

          Faʻafetai mo lena faʻamalamalamaga, Robby! O le a ou tu atu i tala mulimuli. Ou te faʻatuatuaina aʻu IT mea totino e avea ma oʻu faufautua o lea ou te le faia se mea valea. Peitaʻi, ou te le avatua ia i latou le faʻaiuga i luga o faʻavae ma taʻiala e sili ona lelei mo le faʻagaioia o le pisinisi i luma. E tofu i tatou ma a tatou lava malosiaga ma e manaʻomia ona faʻaaoga tatau.

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