O le faʻauigaina o tekonolosi o:
le aoga faʻatinoina o le saienisi i pisinisi poʻo le alamanuia
I se taimi ua teʻa, sa ou fesili ai, “Afai o lau IT matagaluega na fasiotia fou“. O se fesili na fesiligia lava se tali! Tele IT matagaluega o loʻo iai le agavaʻa e faʻapipiʻi pe faʻatagaina ni mea fou… e mafai e matagaluega IT ona taofi pe faʻatagaina le galueaina ma le faʻatau atu?
Lenei aso, sa ou fiafia e feiloaʻi ma Chris mai Aofaʻiga. O se talanoaga faʻagaeʻetia ma sa matou sauni lava mo le 45 minute ua tuanaʻi i le mea sa matou mananaʻo ai.
One of the interesting pieces of the conversation was discussing who owned the decision to purchase a platform or SEO services. We both sighed when that decision fell into the hands of an IT representative. I'm in no way trying to disparage IT professionals – I rely on their expertise on a daily basis. Blogging mo SEO o se metotia mo le mauaina o taʻitaʻiga… a maketiina tiute.
However, it's intriguing that an IT department is often put in charge of a platform or process that determines business results. Too many times, I see business results (innovation, return on investment, ease of use, etc.) taking a backseat in the purchasing decision.
In selecting us as their corporate blogging platform, it's often the IT department that believes that they can implement a saʻoloto tali mo blogging. O le blog o le blog, a ea?
- Aua le popole that the content isn't optimized
- Aua le popole that the platform isn't secure, stable, maintenance-free, redundant, etc.
- Aua le popole that the platform isn't scalable to millions of pageviews and tens of thousands of users.
- Aua le popole o le kamupani na fausiaina na ia faʻaaluina le selau ma selau o afe o tala i suʻesuʻega ma atinaʻe ina ia mautinoa ai sili ona lelei faʻataʻitaʻiga ma search engine tausisia na tuʻufaʻatasia.
- Aua le popole o le tagata e faʻaaogaina e faigofie mo soʻo se tasi e faʻaaoga, aunoa ma se manaʻoga mo se aʻoaʻoga loloto.
- Aua le popole o le faiga e otometi lava leai se malamalamaaga o le faʻailogaina ma le faʻavasegaina e manaʻomia.
- Aua le popole that our staff monitors our clients' progress to ensure their success.
- Aua le popole o le tulaga e o mai ma faifai pea faiaoga e fesoasoani ai i le blog blog atiina ae a latou tomai ma faʻateleina a latou tupe maua i tupe faʻaalu i le aluga o taimi.
With SEO, it's often the same argument. I've even been on the opposite side of the SEO argument, telling you that you don't need an SEO expert. Na faʻamanatu mai e Jeremy ia te aʻu lenei pou… doh!
O loʻu manatu o le tele o kamupani e LEAI se search engine optimization ma o loʻo misia le tele o feʻaveaʻiga talafeagai. Afai na o latou faia le aupito itiiti, na mafai ona latou tuʻuina lena tulaga matagofie nofoaga na latou faʻaaluina $ 10k i luma o nai tagata asiasi. O lenei pou na tusia mo le tele o kamupani e leai ni tauvaga ma leai se faʻapitoa… o se talosaga ina ia le itiiti ifo ma le faia o le mea laʻititi.
For companies in competitive industries, though, 80% optimized isn't even close. 90% isn't enough. To get a #1 ranking on a highly competitive term requires the expertise of one of a handful of companies in the world. If you're in an even moderately competitive search engine results page, your IT department isn't going to get you to #1. You'll be lucky if they even get you on the first page of results.
You wouldn't put your IT department in charge of your sales team, yet you'll put them in charge of a technology that could prevent your company from getting sales. If you're going to apply technology practically… make sure you fully investigate the opportunities and advantages before you think you can do it alone!