Blog Iloiloga: Dave Woodson, Social Media Consultant

faʻapipiʻi tagata asiasi

davewoodsonDave Woodson o se faufautua faʻasalalau lautele ma tekonolosi e fesoasoani i pisinisi ma lo latou i ai i luga ole laiga. Na faia e Dave se iloiloga sili o le tusi blog na matou tusia ma tuʻu i luga o Barnes ma Noble. E pei ona folafola mai, o loʻo matou faia se iloiloga o lana blog e tuʻuina atu ai ni manatu lelei e faʻafetaui ai i luga! Lenei alu:

  • E le o vave ona vaʻaia le mea le mafuaʻaga o lau blog e mo se fou asiasi. Na tatau ona ou alu i About e maua ai se lagona mo le mea o loʻo e blogging ai. Ou te fautuaina le tuʻuina o se laina pe tusi i le itu taumatau o loʻo faʻamatalaina ai le mafuaʻaga o lau blog.
  • Talu ai ona e fesoasoani i pisinisi ma ala o faasalalauga lautele ma tekinolosi, ou te fautuaina se sili atu valaau-to-action (CTA) i le pito i luga taumatau o lau itu i luga o laupepa itulau uma faʻailoa atu i tagata o loʻo e avanoa mo le faʻafaigaluegaina. O le CTA e tatau ona faʻasolo atu i luma se tagata ia itulau tulaueleele o loʻo i ai uma fesoʻotaʻiga fomu ma nisi faʻamatalaga faʻaopopo i luga o tagata ma tautua oe tuʻuina atu.
  • O ia te oe le sili ulu ma faʻailoga ... ave le tagavai ma seti se faʻailoga mo lau blog. Lenei o le meli luga faʻafefea ona fai se favicon.
  • lau robots.txt faila o loʻo i le aʻa o lau vaega ma o loʻo i ai le sitemap.xml nofoaga lisiina - e manaia tele! O le a ou faʻatonutonu le faila ma faʻatagaina le feoaʻi i soʻo se / wp- * faʻasino poʻo se faila - o le mea lea o le a taofia ai masini suʻesuʻe mai le faʻavasegaina o au tusi faʻatonutonu.
  • Lau URL auala (permalink) e ese - e foliga mai o loʻo i ai le pou numera laina. Ou te manatu e le afaina ai oe, ae ua fai si tau leiloa. Talu ai e te le o maualuga tulaga i soʻo se iʻuga sailiga (ou te faʻaaogaina Semrush ia faʻamaonia), atonu ou te tosoina i fafo lena, e foliga mai e fai si faʻavalea. E mafai ona e faʻaogaina tulafono htaccess e suia ai le permalink. O laʻu pele e fiafia i ai /% postname% /. E leʻo tele se aʻafiaga o le fausaga ole URL e pei ona masani ai, ae o ai na te iloa le taimi e toe foʻi mai ai!
  • E manaia tele lau faʻatonuga blog - e matua manino ma faigofie ona vaʻai i mea uma. Ou te fiafia i lau Apture pa i luga o le pito i luga, e matua tipi i lalo i luga faʻafitauli faaopoopo i le itulau.
  • Maimau pe ana i ai se sili ata o oe i le ulutala. E manaʻomia e tagata le iloa poʻo ai Dave - ma o se ata lelei tele o le a maua ai lena paʻi a oe lava ia e fausia ai le faʻatuatuaina ma faʻalauiloa ai oe e tagata o loʻo taunuʻu mai i lau blog. E i ai laʻu ata i soo se mea, e oʻo lava i laʻu kata pisinisi. A piki e seisi laʻu kata i ni nai vaiaso mulimuli ane, o le a latou manatuaina aʻu. Ou te le faia na ona ou te manatu ou te lalelei;).
  • O au pou ua maeʻa tusia ma sili va i le va o palakalafa ma lelei le faʻaogaina o lisi. Lisi e aoga tele pe a tusitusi talu ai e mafai e tagata ona vave vaʻavaʻai i latou. Ou te faʻamalosia oe e faʻatele lau tamaʻi vai-laʻititi ma faʻaaoga upu soʻosoʻo ma faʻamau i luga o upu autu e te manaʻo e tiʻetiʻe ai i le fale ma au mataupu.
  • O le “Social Media & Tech” o se matua lautele, lautele ma faʻatauvaga upu autu i luga o lau blog blog. E i ai se faʻailoga e mafai ona e faʻataʻitaʻia e vaapiapi ma sili atu le umi-siʻusiʻu? I le faʻatatauina o umi-tail keyword, oe mafai ona maua fesoʻotaʻiga faʻavavevave auala mai sailiga. O se tasi o ia faaupuga o faʻaaogaina o ala o faasalalauga mo pisinisi. E naʻo le 30 sailiga i le masina, ae o le 30 tagata asiasi fou i lau 'upega tafaʻilagi i masina taʻitasi.
  • E te alu laititi i luga o le tufatufaina o soʻotaga. Ou te leʻi vaʻaia ma le faʻamaoni nisi o nei galuega mo soʻo se pisinisi e ese mai le Twitter's retweet button (lea ua uma ona e maua) ma Facebook's pei o le faʻamau.
  • Le fesoʻotaʻiga i lau fesootaiga itulau o loʻo tanu i lau lisi folau. Faʻamatalaga faʻafesoʻotaʻi pei o se numera telefoni, tuatusi, poʻo se fesoʻotaʻiga fesoʻotaʻi itulau ma se fomu e tatau ona faigofie ona maua i luga o blog uma. E le faʻaalu e tagata se taimi e suʻe solo ai le 'upega tafaʻilagi ... a le maua oe, ua o ese. Ou te faʻamalosia ni pisinisi e tuʻuina na faʻamatalaga i luga o ulutala uma ma ulutala.

O le avanoa sili ona tele ou te vaʻaia mo oe o le faʻaaoga o lau blog i luga ma faʻafanua e faatosina mai ai pisinisi fou. I le taulaʻi atu i lau itulagi ma tu i fafo o se faufautua faʻasalalau lautele iina, oe mafai ona faʻaaoga lelei sailiga i le itulagi mai pisinisi saili lau fesoasoani. Peitaʻi, e tatau ona e mautinoa o loʻo ia te oe ni valaʻau taua-e-gaioiga ma le tulaʻi mai o itulau i le mea e mafai ai ona latou faigofie fesoʻotaʻi ma oe!

Faʻafetai mo le avanoa e toe iloilo ai lau 'upega tafaʻilagi! Ma faʻafetai tele lava mo le toe iloiloga o la matou tusi!

10 Faamatalaga

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    Thanks Doug, you have given me a good laundry list to work on. This is my first blog that I’ve ever done and that is not at excuse, but it is my testing ground.

    thank you for your honest opinion

  3. 3

    Awesome to get such functional advice. Way to put yourself out there to ultimately grow better. I sure hope I can grow up to be hip and cool some day.

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    That’s awesome of you to do this for him Doug as I know he appreciates it greatly. I agree whole heartedly with a lot of what you say and only have a couple little “nitpicks” myself.

    Now this really doesn’t apply to Dave’s site as his images are usually not his but for some they are. For those that are you don’t want to tell the search engines to completely ignore your wp-contents folder as by default image uploads go into /wp-content/uploads/ and for sites like my wife’s (she’s an artist, and hasn’t been keeping it up so I won’t share cause she hates when I do) get a lot of traffic from image search. On side note, not sure if this changed in all of WP3 or just with multisite enabled but it doesn’t seem to use wp-content anymore (my only WP3 setup is a multi so not 100%, though if upgrade would be diff also then if they made different default in new one, so would need to verify for ones self) but if changed then can have it ignore all wp-

    Next, um, have you seen Dave? Seriously, you want his photo in the header? And you think it’s possible to take a good one? Dave? Hehe, I kid the Daver. 😉

    I personally hate the bars that keep popping up on websites, but from what I get I’m in the minority. The one thing though is I much prefer the bar on this blog over the one on Dave’s. At the bottom it’s out of the way and it’s always showing. Anytime I have something pop up from the top that covers content I feel it’s really doing something wrong. Maybe if the bar was always there would be better because you would naturally adjust your scroll to it, but at the bottom of the page it has the least chance of getting in the way. If I scroll down to read an article I don’t want you to pop up a bar that blocks the fist line of the article from me, or worse something that covers the whole content. Though atleast he doesn’t have the cover everything and beg me to sign up for his mailing list box, those are the worst. 🙂

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    Your 3000 limit is killing me 😉

    Okay 2 other points that I discussed with Dave over IM but figured I would share on here.

    First is one I know people go both ways on. I prefer not having the full article on the front page. First you get the extra Page View if that matters to you, but it also lets you know what someone found catchy enough to commit more with a click. If whole article there they could read 1 and 4 of 5 without you knowing it. As well makes it easier for someone to find an article that interests them without having to scroll pages to get to the next article (Dave’s posts aren’t that long but if are can cause annoyance and people not getting to the article they would like.) But I know others feel the opposite on this and it’s really a 50/50 personal pref kind of thing.

    Second is having some sort of text to go with what is said in the video. Until Google is reading audio out of videos (and liek you should trust that, wow my Google voice translations are HORRIBLE) and putting into search results you really need to have the points of the vid really spelled out in the text. While full transcripts would be nice I know they are a pain but just getting a bullet point list of the major points might help. The text that is there helps but I think more of what’s actually in the vid can help as well.

    Sorry for adding a long ramble on 🙂 and again big ups to you for doing this for him.

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    The only one I’d push back on is making people click through for the article, Richard. This method is really for CPM (cost per thousand) sites where advertisers wind up paying for pageviews. It’s an artificial means of increasing their pageviews so they make more money… at the expense of the reader.

    I’ve not seen any evidence to date that partial posts drives more traffic to a site or drives conversions. Until I do, I’m not going to do it. 😎

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    It’s a great blog, Dave! Don’t look at this list as critical, it wasn’t meant that way. It’s all constructive feedback that should help your blog grow and get you some business!

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    I would have to agree with you on not having full post view on the main page. My thoughts are:

    1.) You should have your most popular post on your front page in a feature section. These are your money posts that have generated most revenue or conversation. There is a reason why it is your most popular, probably because its well written and relates well to most users. So why not entice them on your front page even though they could be a month or two old. You dont want them buried in your feed if they give you the best return.

    2.) The rest should be snippets of your newest from the feed. People, IMO go to the front page for a general idea of the site. You have 30 seconds or probably less to keep their attention. So having thumbs and snippets of your feed will hopefully catch the readers attention on something. If you have full posts, me personally if i dont like your first full post topic then i might not carry on through the site. But if i can peruse the recent topics and posts in snippets i can see more about the site and more likely to get deeper.

    It is one of those great debate type topics. I find that most of the people that call themselves “experts” or “pro” bloggers prefer full post view on the front page.

    But in reply to doug: I’ve not seen any evidence to date that full posts drives more traffic to a site or drives conversions. Until I do, Im not going to do it. 😎

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    I agree that for some it’s a CPM type of issue. For me though I think it helps to determine what stories the visitor actually read compared to not knowing if they cared enough to read on or not. I’ve got nothing to convert personally and more just want to know if the person was actually caring enough about it to go forward or really if they didn’t care to get more.

    Actually should just make it a JS “expand” type setup so they get on that page, see only little bit to decide if want more, but then still get full article there and I get data I want. That might be easiest/best combo for what I want.

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