Faʻasalalauga TekonolosiCRM ma Faʻamaumauga tulagaMeafaigaluega MaketigaFaʻatauga FaʻatauSaili Maketi

Tapasa: Fa'atauga Fa'atauga Meafaigaluega mo Ofisa e Fa'atau atu Totogi Per Kiliki (PPC) Au'aunaga Fa'atau

fa'atauga mafai mea faigaluega e taua tele mo lala sooupu e tu'uina atu i tagata faigaluega alagaoa e fa'asolo lelei oloa a tagata o tausia. E le o se mea e ofo ai, o nei ituaiga o auaunaga e maualuga le manaʻomia. Pe a mamanuina ma faʻaoga tatau, e mafai ona latou tuʻuina atu i ofisa faʻasalalauga numera ma meafaigaluega talafeagai e tuʻuina atu ai mea e sili ona lelei, talafeagai i tagata faʻatau. 

E taua tele meafaigaluega fa'atau mo le fesoasoani i ofisa e pulea ma fa'afaigofie le taamilosaga o fa'atau. A aunoa ma i latou, o le leiloa i le tele o faʻamatalaga e uiga i le maketi o loʻo iai nei ma auala sili e faʻalatalata atu ai ma oʻo atu i tagata faʻatau e faigofie. O le fa'atinoina o se tasi o nei tu'ufa'atasiga ma mea faigaluega fa'aola o le auala sili lea e fa'aleleia atili ai au taumafaiga fa'atauga ma au fa'atau - aveese le tele o galuega ma avanoa mo mea sese e sau ma le aoina mai o nei fa'amatalaga tuto'atasi. Pe a faʻaogaina e se lala sooupu le faʻavae saʻo mo le faʻatau atu, e mafai ai ona maua le tele o faʻamanuiaga, e pei o: 

  • Fa'asaoina Taimi: O se meafaigaluega uma-i-le tasi e aoina ma tuʻuina atu faʻamatalaga talafeagai e faʻailoa lelei ai le maketiina ma faʻatau faʻatau e ala i le faʻaogaina o upu saʻo ma itulau faʻaleleia maualuga. E mafai ona maua e ofisa le tele o tupe pe sili atu tupe i le afa o le taimi e masani ona alu e aoina ma au'ili'ili nei fa'amaumauga i le auala masani. 
  • Siitia le Talitonuga: Pe a iloa lelei e le au faʻatau a latou punaoa o loʻo maua i o latou tamatamailima, e sili atu ona faigofie le tapunia o fefaʻatauaiga vave ma sili atu ona lelei - faʻaosofia le mautinoa i auala uma. 
  • Siitia ROI: O fa'atauga fa'ataga fa'atauga e fa'atupuina ai se fa'atauga sili atu ona taula'i ma fa'aola lea e mafai ona fa'atuputeleina ai le malosi o le 'au e tapunia fa'atau ma fa'aliliu ta'ita'i, ma i'u ai i le fa'ateleina o tupe maua atoa. 

Ae ui i lea, e le o polokalame uma e mafai ai ona faʻatau atu e tutusa lelei - e le lava le tuʻufaʻatasia o faʻamatalaga e faʻaauupegaina ai tagata faʻatau oloa. O se meafaigaluega e mafai ai ona fa'atau oloa e maua ai e 'au a'oa'oga mo'omia mo le manuia ma fa'aoso le gaosiga ma fa'amatalaga a le 'au e fa'aosoina ai le fa'aleleia atili o galuega. 

O le mea lena na matou fausia ai le White Shark Media's Tapasa tulaga, la matou meafaigaluega fa'atau. O la matou faʻasalalauga e le gata ina tuʻuina atu faʻamatalaga lata mai i luga o aga talafeagai i totonu o alamanuia ma meafaigaluega e fesoasoani e faʻamalosia 'au faʻatau ae ua mamanuina manino mo totogi-pa-kiliki (PPC) fa'asalalauga, lea e matele atu ai isi fa'asalalauga i le tele o taumafaiga fa'asalalauga lautele. O le tapasa ua mamanuina e faʻaitiitia ai mea sese, faʻateleina tupe mama, ma lagolagoina laʻasaga taʻitasi o le taamilosaga faʻatau PPC. 

Tapasa Saunia e White Shark Media

Mai suʻega suʻesuʻe a le PPC ma faʻatalanoaga faʻatauga malamalama i talosaga maualuga-faʻaliliu ma se faletusi faʻamaonia 360 lautele, Tapasa tu'uina atu mea uma e mana'omia e lau 'au e fa'ailoa ai avanoa, fa'aleleia atili le fa'aupuga, ma fa'amae'aina fefa'ataua'iga.

PPC Su'etusi ma Fa'atauga Meafaigaluega

O le tapasa o lau meafaigaluega sili lea ua mamanuina e faʻamalosia ai faʻatauga ma au maketi e ala i le ofoina atu o foliga e faʻafaigofie ai le maketiina faʻatau ma le faʻatau atu:

  • PPC Su'etusi: Tapasa fa'apitoa i le tu'uina atu o su'ega fa'amatalaga fa'amatalaga a AdWords, fa'ailoa ai le tele o avanoa mo le fa'aleleia atili. O lenei meafaigaluega e lagolagoina au faʻatau i le taamilosaga atoa o fefaʻatauaiga, ofoina atu faʻatau oloa sili atu e fesoasoani e tapunia atili fefaʻatauaiga. O lo'o aofia uma ai le lisi o su'ega su'ega a le PPC, tu'uina atu fa'amatalaga taua i 'au fa'atau, fa'atagaina le fa'ailoaina o fa'aupuga le lelei, mauaina o avanoa fou, ma fetuutuuna'i i foliga fou ma aga. O le tapasa e faʻamautinoa le loloto o le suʻeina o Google Ads accounts e faʻaalia ai auala tuputupu aʻe, faʻasaoina taimi ma punaoa mo pisinisi e taulaʻi i isi vaega faʻalautele.
  • Fa'atalanoaga Fa'atau: Fa'afaigofie le tapasa o feso'ota'iga ma tagata tomai fa'akomepiuta maketi, ofoina fa'atalanoaga fa'atau e aofia ai fa'ata'ita'iga tu'usa'o, fa'ata'ita'iga o talosaga, ta'iala o le tuputupu a'e, ma le lagolago fa'atasi. O lenei 'au'aunaga e fa'atatau i le fa'atelevaveina o tapuni fa'atau.
  • Fautuaga Sili-Suiga: O le 'au a le Tapasa e sili ona lelei i le tu'uina atu o fa'amatalaga ta'ita'i pupuu, atoatoa, ma faatosina; fa'aogaina o se meafaigaluega talosaga fa'alotoifale ma le fa'atupuina o tomai fa'apitoa a le 'au, Talosaga fa'atauga fa'akomepiuta fa'akomepiuta tufuga tufuga tapasa ma fa'ata'ita'iga fa'apitoa. O nei talosaga e aofia ai suʻesuʻega faʻatauva, suʻesuʻega maketi, ma fuafuaga faʻatino, faʻamautinoaina se suiga vave.
  • 360 Faletusi Fa'amautu: E lagolagoina e tapasa 'au fa'atau e ala i le tu'uina atu o avanoa i se faletusi tele o pepa fa'afouina, lelei, ma fa'avasega lelei. O lenei 360 Collateral Library e faʻapipiʻiina 'au ma mea uma e manaʻomia mo le tuʻuina atu o le PPC, SEO, ma faʻasalalauga faʻasalalau oloa i le taimi atoa o le maketi faʻatau-faʻatau, faʻaleleia fuafuaga tau maketi.
  • Fa'amatalaga loloto & vave: Tapasa e ofoina vave su'etusi vave e iloilo ai le faatinoga o tala, fa'ailoga avanoa, ma tu'uina atu fautuaga malamalama mo fa'amatalaga tau maketi fa'atekinolosi. E tu'uina atu fo'i e le 'au fa'amatalaga au'ili'ili fa'amatalaga mo au'ili'iliga fa'apitoa, fa'afaigofie le aga'i i luma i le isi fa'atauga fa'atau.
  • Paaga Portal Hub: O le Compass Partner Portal, fa'amalosia e se totonu CRM, fa'aleleia atili le faiga fa'apa'aga i le va o lala sooupu e ala i le fa'atumauina o le synergy. O lenei meafaigaluega e mafai ai ona siaki le alualu i luma, mauaina o punaoa talafeagai mo avanoa fou, ma le sailia o fesoasoani faʻatau. E maua ai foi avanoa tuusao i tagata tomai faapitoa mo le lagolago, faʻamautinoaina le galulue faʻatasi.

A'o fa'atupula'ia fa'atauga fa'atauga i totonu o le alamanuia, o kamupani o lo'o fa'alavelaveina le fa'afaigaluegaina o mea faigaluega e ono le maua ai ni a'afiaga taua. E tatau i ofisa ona faia a latou suʻesuʻega ma le filiga tatau e filifili le tulaga sili ona lelei mo a latou 'au. A fa'ataunu'uina, o le a aga'i atu lala sooupu e maua ni fa'ai'uga lelei i se taimi pu'upu'u, fa'ataga le tele o le taimi e fa'aalu i mataupu - fa'afaigaluegaina i tagata fa'atau. 

Fa'atulaga se Fa'aaliga Tapasa

Daniel Alvarado

Daniel Alvarado o se tagata tomai faapitoa tau maketi numera ma le VP o Tekinolosi i White Shark Media. O ia e nafa ma le taʻimuaina o se 'au a le lalolagi atinaʻe i tua atu o le White Shark Media's Compass, o le All-in-One Sales Enablement platform mo Ofisa o loʻo vaʻavaʻai e faʻatupuina a latou Pay-per-Click portfolio. Ua sili atu i le 8 tausaga o le poto masani a Daniel i le galue i le pisinisi tekinolosi maketi. Na ia tu'uina atu le lagolago e lua mai se fuafuaga tau maketi ma se vaaiga fa'atupuina polokalame i vaega eseese, e aofia ai le Digital Advertising Manager, Software Architect, ma le VP of Tech. Faatasi ai ma le tele o talaaga i tekinolosi, ua fesoasoani Tanielu i faʻalapotopotoga e faʻaogaina tekinolosi e fatu ai aafiaga anoa, faʻafaigofie galuega faigata ma faʻatupuina le taua mo latou tagata faʻatau.

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Martech Zone e mafai ona tu'uina atu ia te oe lenei 'anotusi e aunoa ma se tau aua matou te fa'atupeina la matou 'upega tafa'ilagi e ala i tupe maua fa'asalalauga, so'oga fa'atasi, ma lagolago. Matou te fa'afetai pe a e aveese lau fa'asalalauga fa'asalalau a'o e va'ai i la matou saite.