Faʻafefea Ona Faʻaaoga Tusitusiga Faʻamaumauga Taua mo DSPs

Big Data

Tele faamaumauga analytics sa avea ma maatulimanu i le lelei maketi polokalame ma adtech mo le tele o tausaga nei. Faatasi ai ma fuainumera e lagolagoina le aitia o tele faʻamatalaga auiliiliga 'aoga, o se faigofie pitch e fautua i totonu o lau kamupani, ma atonu o le a ono faia oe foliga lelei mo le avea ma se tasi na fautuaina ia.

Tele faamaumauga analytics suʻesuʻe lapoʻa tele o faʻamatalaga (e pei ona faʻaigoa i le igoa) ma faʻatagaina tagata suʻesuʻe e faʻaogaina ia faʻamatalaga e suʻe ai ni faʻataʻitaʻiga, maketi faiga ma faʻafanua fiafia ma amioga a tagata faʻaaoga. Ona e tuʻuina lea o faʻamatalaga i le gaioiga i le faʻatagaina e faʻatonutonu filifiliga pisinisi. O loʻo avea ma tele vaega o faʻamatalaga ma faʻapipiʻiina i latou i ni filifiliga laiti ma moni na faia e faʻamanuiaina tele ai ituaiga pisinisi uma i le lalolagi atoa.

Manaʻoga-Itu Tulaga (DSPs), talitonu i ai pe leai, faʻatonutonu e selesele mamafa penefiti mai le tulaʻi mai o tele faʻamatalaga analytics, ma o le mafuaaga lenei:

Faia Faʻamatalaga Faʻaiuga

O le DSP o se auala e faʻavave ai le gaioiga o le faʻatauina o faʻasalalauga avanoa ma i totonu o le faigofie o se tasi fesoʻotaʻiga.
O se vaega o le manaʻoga filifili i le sapalai ma manaoga faataamilosaga tau tamaoaiga - DSPs aoga mai avanoa avanoa e ala i tele faʻamatalaga analytics e ala i le faʻaaogaina o faʻamatalaga na latou mauaina.

I le vaʻai a tagata, e mafai e DSP ona vave faʻaputuputu, o le maketi atoa o faʻasalalauga avanoa i luga ole tasi interface. O lenei faʻatagaina se lala sooupu poʻo se vaega faʻapisinisi ona filifili poʻo fea e faʻatau ai faʻasalalauga avanoa mo le isi a latou taua. Luga o le laina DSPs faʻaaogaina algorithms faʻapitoa i se mataupu o milliseconds e faʻatagaina ai tagata faʻasalalau ona maua ni pito i luga tulaga.

Le isi augatupulaga analytics afi pei o SQream faamoemoe e faafaigofie le gaioiga e ala i le mana faʻamalosia le analytics faʻagasologa i se tulaga sili ona ofoofogia, faʻatagaina ai faʻamatalaga saienitisi ma tagata suʻesuʻe e tuʻufaʻatasia faʻamatalaga talafeagai i se vave e mafai ai i le tele o laupepa lapisi. O ia afi e faʻaititia ai le vave faʻafesiliili o fesili faigata i luga o faʻamaumauga tetele, faʻatagaina ai Faʻasaienitisi Faʻamatalaga avea atili galueaina, mauaina faʻamaumauga vave ma tuʻuina atu faʻataʻitaʻi i gaosiga vave. A lelei le faʻataʻitaʻiga, e sili atu le fetaui mo le tagata faʻaaoga, e maualuga le tau o le tau, ma o le maualuga o le tau e faʻateleina ai le tauvaga / manumalo.

Optimize polofiti

O le sini atoa o maketiga o le faʻateleina le taua a lau kamupani e ala i le faʻateleina o faʻatau ma o le mea tonu na o le tele o faʻamatalaga analytics Galulue faʻatasi ma DSPs. I le lelei faʻafilifiliina e ala i lapoʻa tele o faʻamatalaga, o loʻo e faʻatagaina le faʻatinoina o faʻatauga e faia i luga ole lele. Ma i lenei tulaga, oe le gata na togi mea i le puipui faʻatali e vaʻai poʻo le a le laʻau, o loʻo e faia moni faʻaiuga faʻaiʻuga ma faʻamaumauga e lagolagoina ai.

E manaʻomia maeʻaeʻa tomai auiliili auiliili e lava sifi e ala i le faaputuga o faamatalaga ma le tekonolosi. O nisi taimi, o le vaega o faʻamatalaga e te manaʻomia e faia ai lau sili-faʻalauiloa maketiina fuafuaga o se nila i totonu o se vao mago. E ala i le faʻaaogaina o le tautua a le DSP, maketi faʻatau ma / poʻo lala sooupu e mafai ona faʻaofiina i latou i avanoa sili ona lelei, faʻamaonia le toe faʻafoi mai sili ona lelei o tupe faʻafaigaluega faʻatasi ai ma le totogiina o peni i luga o le tala e faʻatau ai avanoa. E maua e le DSP le tele o penefiti e ala ile tele o faʻamatalaga ua tuʻufaʻatasia i ana algorithms, ma avea ai ma faʻatau atu e faʻavae i luga o faʻamaumauga i tagata o loʻo fuafuaina.

Atoatoa le faʻaaogaina o numera

Tele faʻamaumauga faʻamaumauga o se faigata auala e faʻatautaia totonu ma ia lava. Faʻatasi ai ma lona tulaʻi mai ma lona aoga fou i le maketiina fanua, DSPs mafai ona faʻamanuiaina mai lenei faʻamaumauga e ala i le tuʻufaʻatasia i totonu o ana algorithms. I le i ai o se tele faʻaputuga o faʻamaumauga e nofo ai, DSPs ua sili atu nei ona talafeagai i iinei ma le taimi nei i le tuʻufaʻatasia tele o aofaʻiga o faʻamatalaga ma faʻasalalauina atu i auala talafeagai mo maketiina ma faʻasalalauga ofisa.

Mo se faʻataʻitaʻiga, tele faʻamatalaga o le a maua ai numera mo se demographic kulupu, ma DSPs o le a tuʻufaʻatasia ia i se talafeagai auala. I le suʻesuʻeina o faʻamatalaga o isi tulaga o loʻo aoina, tele faʻamatalaga analytics faʻatagaina matou e fai atu fesili, mauaina faʻamatalaga taua. Faʻasalalauga-itu Faʻasalalauga (DSAs) o le a faʻaaogaina lea, ona tuʻuina atu lea i kamupani ni auala sili ona lelei mo nofoaga faʻasalalau. DSPs o se tasi o sili sili fesoasoani i le a faʻamatalaga tele faʻamatalaga auiliiliga saunia.

E faigata ona filifili poʻo ai e sili ona aoga i le toega aʻafiaga o tele faʻamatalaga analytics. Talu mai lava le taimi na tuʻufaʻatasia ai i totonu o le lalolagi faʻatau maketi, ua tatou vaʻaia le tele o tagata agalelei, ae leai se mea e malamalama e pei o latou e faʻaogaina le DSPs. E ala i le faʻaaogaina o le malamalama maua e ala i tele faʻamatalaga analytics, DSPs ua avea ma sili lelei oloa mo maketiga ma faʻasalalauga matagaluega.

Auala

  1. O le sini atoa o maketiga o le faʻateleina le taua o lau kamupani e faʻateleina faʻatau ma o le mea tonu lena tele faʻamatalaga analytics Galulue faʻatasi ma DSPs.
  2. I le faʻaaogaina o le tautua a le DSP, e mafai ai e vaega faʻapisinisi ona faʻaofi i latou i avanoa sili ona lelei, e mautinoa ai le sili ona lelei tupe maua faʻatasi ai ma le totogiina o pene i luga o le tala e faʻatau ai avanoa
A aunoa ma se masalosalo, DSPs ofoina sili avanoa avanoa e faʻaleleia atili ai ROI i faʻasalalauga.

O le'a sou manatu?

O lenei 'upega tafaʻilagi e faʻaaogaina le Akismet e faʻaitiitia le spam. Aoao pe faapefea ona faʻasoa lau faʻamatalaga faʻamatalaga.