Aisea tatou manaomia content marketing? This is the question that so many people in this industry don't answer well. Companies must have a robust content strategy because the majority of the purchase-decision making process has shifted, thanks to online media, before the prospect ever reaches for the phone, the mouse, or the front door to our businesses.
In order for us to influence the purchase decision, it's imperative that we ensure our brand is present, we're identified as a solution, and our company is seen as an authority. If the right content is present at the right time and with the right message, we can build trust earlier in the buying cycle and make the short list of companies to choose from.
Pisinisi mai pisinisi eseʻese pule i uma B2B ma B2C malae faʻamoemoeina i luga o 'eseʻese ituaiga o anotusi ma auala i mataupu faʻasalalauga. Ala o faasalalauga lautele, tala, nusipepa ma blog o loʻo tumau pea i le pito i luga mataupu maketiga togafiti faʻaaogaina e le tele o pisinisi e pei ona faʻaalia i le siata i luga. O isi ituaiga o mea o loʻo maua foi le avanoa ma taʻutaʻua i tagata faʻatau e aofia ai infographics ma le video i isi. Jomer Gregorio, CJG Digital Marketing
Le 8 Faigata-i-le amanaʻiaina penefiti o Aano Maketiga
- Faʻasalalauga maketiina gaosia atili auala feoaʻi i lau '' upega tafaʻilagi.
- Faʻateleina maketiina faʻateleina faamau ma tagata maimoa faʻapitoa.
- Faʻatupuina maketi faʻatupuina sili atu tau.
- maketiina aano faʻateleina faʻatau.
- Fausiaina maketi fausia luga lauiloa fesoʻotaʻi lauiloa.
- Fale faʻatau maketi fausia Faailogaina o ituaiga.
- Faʻasalalauga maketiina faʻavaeina oe o se mafaufau taitai.
- Mataupu maketiina o taugofie nai lo ituaiga masani o maketiga.
Hmmm… that last one requires tweaking. While content marketing may be less expensive in the long run, it does require quite a bit of effort and momentum to grow the audience you need, establish the authority you want, and actually begin driving leads. I won't give up on other marketing investments until the leads are flowing!