Fa'afefea ona Fa'amanuiaina le Ecommerce CRM i Pisinisi B2B ma B2C

B2B ole B2C Ecommerce CRM Benefits

O se suiga tele i amioga a tagata faatau na aafia ai le tele o alamanuia i tausaga talu ai, ae o le vaega o pisinisi e sili ona afaina. O tagata fa'atau fa'akomepiuta atamai ua fa'agasolo atu i se faiga fa'apitoa, fa'atauga e leai se pa'i, ma feso'ota'iga tele alalaupapa.

O mea nei o loʻo unaʻia ai faleoloa i luga ole laiga e faʻaogaina faiga faʻaopoopo e fesoasoani ia i latou i le puleaina o fefaʻatauaʻiga ma faʻamautinoaina se poto masani i le feagai ai ma tauvaga mataʻutia.

I le tulaga o tagata fou, e tatau ona fuaina o latou manaʻoga ma mea e fiafia i ai ma faʻavae fesoʻotaʻiga faʻapitoa e aloese ai mai le faʻafefeina o latou i au tauva. I le taimi lava e tasi, o le mauaina o latou faʻatau, matamata ma faʻatau talaʻaga e fesoasoani e tuʻuina atu fautuaga talafeagai ma faʻamautinoa lo latou taofi. O nei mea uma e manaʻomia ai le aoina, teuina, faʻaogaina, faʻamaopoopoina, ma le puleaina o le tele o faʻamaumauga a tagata faʻatau.

O se tasi o fofo e tatau ona mafaufau i ai o le tagata e faaaogāina auaunaga pulega sootaga faiga, poʻo CRM i se faapuupuuga.

E tusa ma le 91% o pisinisi e iai le 10+ tagata faigaluega e faʻaogaina CRM i a latou galuega.

Grand View Research

Kamupani o lapopo'a eseese e fa'atino fa'atau pisinisi CRM mo:

  • Otometi tau pulega
  • Feso'ota'iga feso'ota'iga tele
  • Fausia se ata atoatoa o le tagata faʻatau
  • Fa'atauga ma faiga fa'aautomatika
  • Fuafuaina o se nofoaga autu mo le pulega o tagata faatau mo le faafaigofieina o le va'aia o fa'amaumauga a matagaluega

E fa'afefea e Ecommerce CRM Solutions ona fa'ailoa lau Pisinisi Mana'oga

O CRM e masani lava o fofo faʻapitoa e faʻapipiʻiina i totonu o se faʻataʻitaʻiga e-commerce ina ia mafai ai ona faʻamalieina manaʻoga nei:

  1. Mana'oga fa'atino - O le fa'afoeina lelei o tagata fa'atau e fai si lu'itau ma, i le tele o tulaga, e le mafai pe a aunoa ma se fa'amaumauga fa'amaonia e tasi. O le i'uga, o pisinisi tau fefa'ataua'iga i luga o le initaneti e fa'aogaina le fa'aogaina o faiga CRM e fa'afeso'ota'i ai le tele o feso'ota'iga e tu'ufa'atasia ai fa'amatalaga a tagata fa'atau i totonu o se fa'amaumauga masani ma fa'amautinoa le fa'aogaina o fa'amaumauga mo matagaluega eseese.
  2. Mana'oga su'esu'e - E mafai e CRM ona fa'aogaina fa'amaumauga ua aoina e fa'atupu ai fa'amatalaga mo le fa'atonuina o fa'ai'uga. E fa'aogaina e le faiga fa'amaumauga tau tupe ma fa'atauga fa'atau e pei o su'esu'ega su'esu'e, manatu, ma fa'atauga o tala fa'asolopito e fatu ai fa'amatalaga au'ili'ili, fa'ata'ita'iga amio, fa'atupuina fautuaga, fa'ateleina le fa'amalieina o tagata fa'atau, ma mafai ai ona fa'atau atu ma fa'atau atu.
  3. Manaoga galulue faatasi - O le motusia o matagaluega e mafai ona afaina ai le gaosiga o galuega. Ina ia mafai ona tuʻufaʻatasia le avanoa i faʻamatalaga a tagata faʻatau mo maketi, faʻatau, ma isi matagaluega, e te manaʻomia se faiga e tasi e mafai ona faʻafaigofie ai fefaʻatauaiga ma avanoa. E mafai e le ecommerce CRM ona tu'uina atu se avanoa fa'apitoa mo tagata fa'atau, felagolagoma'i fa'atasi a le matagaluega, ma fa'amautinoa le galulue fa'atasi a le kamupani.

Ecommerce CRM mo B2B ma B2C: Fa'amanuiaga

E tusa lava po o le a le tele o lau kamupani e-commerce, ma pe o le B2B poʻo le B2C, o le sini autu o le faatosina mai, liliu ma taofi tagata faʻatau. CRMs ua atiae e fesoasoani i kamupani i le ausiaina o nei sini e ala i le tuuina atu ia i latou o faamanuiaga nei:

  • Fa'ato'a va'aiga tagata fa'atau - O faiga fa'atauva'a lelei e amata ile su'esu'ega loloto a tagata fa'atau e fa'atatau i fa'amaumauga fa'aputu. E mafai e CRM ona fesoasoani i faleoloa i luga ole laiga i le aoina o faʻamaumauga ma, faʻavae i luga, mamanuina se faʻamatalaga faʻatau 360-tikeri. O le avanoa i le va'aiga a tagata fa'atau i matagaluega uma e mafai ai ona fa'atonu lelei le fa'atauga fa'atau, va'aia o femalagaiga a tagata fa'atau, tulituliloaina o gaioiga, atina'e o fuafuaga tau maketi, ma tu'uina atu fautuaga talafeagai.
  • Faʻasalalauga faʻapitoa - O CRM faʻatasi ai ma se masini aʻoaʻoga faʻapipiʻi e mafai ona faʻaogaina faʻamaumauga o tagata faʻatau e faʻatino i luga o avanoa faʻatau ma fefaʻatauaʻiga, faʻatagaina fautuaga, ma faʻafaigofie faʻamatalaga faʻatau. O sea faiga fa'apitoa e fesoasoani i le aumaia o tagata fa'atau ma fa'ateleina le fa'amauina ma le fa'amaoni fua.
  • Ole poto masani ole tagata fa'atau – O avanoa i aso nei mo feso'ota'iga omnicchannel e fa'ataga ai tagata fa'atau e sili atu ona fetu'una'i i a latou fa'atauga, e ala i telefoni feavea'i po'o faleoloa i luga ole laiga po'o fa'asalalauga lautele. I le taimi nei, mo fa'atau oloa fa'akomepiuta, o le tu'uina atu o fa'amatalaga e le pona ma fa'apitoa i le si'osi'omaga tele alalaupapa e mafua ai ni lu'itau tetele e feso'ota'i ma le feso'ota'iina o le tele o feso'ota'iga ma le aoina mai o fa'amatalaga o tagata fa'atau feso'ota'iga i totonu o se 'au fa'atasi. E mafai e le CRM ona fa'aliliuina fa'amatalaga fa'atauva'a tu'ufa'atasi i totonu o se tasi e tu'ufa'atasia ai le tele o alalaupapa ma fa'amautinoa o lo'o va'aia uma fa'amatalaga, ma o le a maua e le tagata fa'aoga se poto masani e ala i so'o se auala o fegalegaleaiga.
  • Otometi o galuega tau maketi - Ole gafatia ole maketi ole CRM o lo'o fa'aalia ai le pulea o fefa'ataua'iga a tagata fa'atau i le taimi o le malaga fa'atau, fa'atauga galuega fa'aautomatika, le fa'atūina o fa'atauga fa'atauva'a fa'atatau, ma avanoa mo auaunaga fa'apitoa ma talatalanoaga ma tali fa'aautomatika. Otometi galuega tau maketi ma le malamalama i amioga a tagata faatau e maua ai le sili atu le aoga o le faafaileleina o le taʻitaʻia, faʻatupulaia o tupe maua, ma se auala e sili atu ona faʻapitoa i le vaʻaiga faʻatau.
  • Iloiloga fa'atatau i le lumana'i - O CRM o loʻo galue o ni fale teu oloa faʻatau e aoina, teuina, ma faʻaogaina faʻamaumauga e fai ai faʻaiuga faʻavae. Fa'afetai i lenei fa'apogai e tasi o le mea moni, e mafai ona fa'aogaina fa'amaumauga mo le fa'atupuina o fa'amatalaga au'ili'ili a tagata fa'atau, fa'atatauina le maualuga o le latou fa'auiga, vavalo amio, ma le fa'ailoaina o le tulaga i totonu o le fa'atauga fa'atau e fa'aoga i taimi talafeagai auala tau maketi ma ofoina atu fautuaga talafeagai. E le gata i lea, e mafai e le faiga ona fa'ailoaina tagata fa'atau fa'atau ma ala sili ona lelei mo latou fa'atauina e tu'uina atu ai ia te oe fautuaga talafeagai e feso'ota'i ma isi gaioiga lelei.

O le mauaina o se fofo CRM e mafai ona avea ma auala sa'o e fa'autometi ai le pulega o tagata fa'atau, ofo atu se faiga fa'apitoa, fa'amalosia le fa'atumauina ma le fa'atinoga o pisinisi. E le gata i lea, e ala i le tu'ufa'atasia lelei ma isi modules o lau fa'ailoga e-commerce, o se fofo CRM e mafai ona fa'amalieina lelei le fa'atinoga o le si'osi'omaga atoa.