CRM ma Faʻamaumauga tulagaEcommerce ma Faleoloa

Fa'afefea E-pisinisi CRM Fa'amanuiaga B2B ma B2C Pisinisi

O se suiga tele i amioga a tagata faatau ua aafia ai le tele o alamanuia i tausaga talu ai, ae o le vaega e-pisinisi ua sili ona afaina. O tagata fa'atau fa'akomepiuta malamalama ua aga'i atu i se faiga fa'apitoa, fa'atauga e leai se pa'i, ma feso'ota'iga tele alalaupapa.

O mea nei o loʻo unaʻia ai le au faʻatau oloa i luga ole laiga e faʻaogaina ni faiga faʻaopoopo e fesoasoani ia i latou i le puleaina o fesoʻotaʻiga faʻatau ma faʻamautinoaina se poto masani faʻapitoa i le feagai ai ma tauvaga mataʻutia.

I le tulaga o tagata faʻatau fou, e tatau ona fuaina o latou manaʻoga ma mea e fiafia i ai ma faʻavae fesoʻotaʻiga faʻapitoa e aloese ai mai le faʻafefeina o latou i au tauva. I le taimi lava e tasi, o le mauaina o latou faʻatau, matamata ma faʻatau talaʻaga e fesoasoani e tuʻuina atu fautuaga talafeagai ma faʻamautinoa lo latou taofi. O nei mea uma e manaʻomia ai le aoina, teuina, faʻaogaina, faʻamaopoopoina, ma le puleaina o le tele o faʻamatalaga o tagata faʻatau.

O se tasi o fofo e tatau ona mafaufau i ai o le tagata e faaaogāina auaunaga pulega sootaga faiga, po o CRM i se faapuupuuga.

E tusa ma le 91% o pisinisi ma le 10+ tagata faigaluega e faʻaogaina CRM i a latou galuega.

Grand View Research

Kamupani o lapopo'a eseese e fa'atino CRM fa'apisinisi mo:

  • Otometi tau pulega
  • Fa'afaigofieina feso'ota'iga feso'ota'iga tele
  • Fausia se ata atoatoa o le tagata faʻatau
  • Fa'atauga ma fa'au'uga fa'aautomatika
  • Fuafuaina o se nofoaga autu mo le pulega o tagata faatau mo le faafaigofieina o le va'aia o fa'amaumauga a le matagaluega

E fa'afefea ona fa'ailoa e le E-commerce CRM Solutions lau Pisinisi Mana'oga

O CRM e masani lava o fofo faʻapitoa e faʻapipiʻiina i totonu o se faʻataʻitaʻiga e-pisinisi ina ia mafai ai ona faʻamalieina manaʻoga nei:

  1. Mana'oga fa'atino - E fai si lu'itau lelei le fa'afoeina o tagata fa'atau ma, i le tele o tulaga, e le mafai e aunoa ma se fa'amaumauga fa'amaonia e tasi. O le i'uga, o pisinisi tau fefa'ataua'iga i luga o le initaneti e fa'aogaina le fa'aogaina o faiga CRM e fa'afeso'ota'i ai le tele o feso'ota'iga e tu'ufa'atasia fa'amatalaga a tagata fa'atau i totonu o se fa'amaumauga masani ma fa'amautinoa le fa'asaoina o fa'amaumauga mo matagaluega eseese.
  2. Mana'oga su'esu'e - E mafai e CRM ona fa'aogaina fa'amaumauga ua aoina e fa'atupu ai fa'amatalaga mo le fa'atonuina o fa'ai'uga. O lo'o fa'aogaina e le faiga fa'amaumauga tau tupe ma fa'atauga a tagata fa'atau e pei o su'esu'ega, manatu, ma fa'atauga o tala fa'asolopito e fatu ai fa'amatalaga au'ili'ili, fa'ata'ita'iga amio, fa'atupu fautuaga, fa'ateleina le fa'amalieina o tagata fa'atau, ma mafai ai ona fa'atau atu ma fa'atau atu.
  3. Manaoga galulue faatasi - O le motusia o matagaluega e mafai ona afaina ai le gaosiga o galuega. Ina ia mafai ona tuʻufaʻatasia le avanoa i faʻamatalaga a tagata faʻatau mo maketi, faʻatau, ma isi matagaluega, e te manaʻomia se faiga e tasi e mafai ona faʻafaigofie ai fefaʻatauaiga ma avanoa. E mafai e le e-commerce CRM ona tu'uina atu se avanoa fa'apitoa mo tagata fa'atau, felagolagoma'i fa'afeagai a le matagaluega, ma fa'amautinoa le galulue fa'atasi a le kamupani.

Ecommerce CRM mo B2B ma B2C: Fa'amanuiaga

E tusa lava po o le a le tele o lau kamupani e-pisinisi, ma pe o le B2B poʻo le B2C, o le sini autu o le faatosina mai, liliu ma taofi tagata faʻatau. Ua fausia CRM e fesoasoani ai i kamupani i le ausiaina o nei sini e ala i le tuuina atu ia i latou o faamanuiaga nei:

  • Fa'ato'a va'ai tagata fa'atau – O faiga fa'atauva'a lelei e amata i su'esu'ega loloto a tagata fa'atau e fa'atatau i fa'amaumauga fa'aputu. E mafai e CRM ona fesoasoani i faleoloa i luga ole laiga i le aoina o faʻamaumauga ma, faʻavae i luga, mamanuina se faʻamatalaga faʻatau 360-tikeri. O le avanoa i le va'aiga a tagata fa'atau i matagaluega uma e mafai ai ona fa'atautaia lelei le fa'atauga fa'atau, va'aia o femalagaiga a tagata fa'atau, su'esu'eina o gaioiga, atina'e o ta'iala tau maketi, ma tu'uina atu fautuaga talafeagai.
  • Faʻasalalauga faʻapitoa - CRM faʻatasi ai ma se masini aʻoaʻoga faʻapipiʻi e mafai ona faʻaaogaina faʻamaumauga o tagata faʻatau e faʻatino i luga o avanoa faʻatau ma fefaʻatauaʻiga, faʻatagaina fautuaga, ma faʻafaigofie faʻatauga. O sea faiga fa'apitoa e fesoasoani i le aumaia o tagata fa'atau ma fa'ateleina le fa'amauina ma le fa'amaoni fua.
  • Ole poto masani ole tagata fa'atau – O avanoa i aso nei mo feso'ota'iga omnicchannel e fa'ataga ai tagata fa'atau e sili atu ona fetu'una'i i a latou fa'atauga, e ala i le telefoni feavea'i po'o faleoloa i luga ole laiga po'o fa'asalalauga lautele. I le taimi nei, mo fa'atau oloa fa'akomepiuta, tu'uina atu fa'amatalaga e le pona ma fa'apitoa i le si'osi'omaga tele alalaupapa e mafua ai lu'itau tetele e feso'ota'i ma le feso'ota'iina o le tele o feso'ota'iga ma le aoina mai o fa'amaumauga a tagata fa'atau i totonu o se 'au fa'atasi. E mafai e le CRM ona fa'aliliuina fa'amatalaga fa'atauva'a tu'ufa'atasia i totonu o se tasi e tu'ufa'atasia ai le tele o alalaupapa ma fa'amautinoa o lo'o va'aia uma fa'amatalaga, ma o le a maua e le tagata fa'aoga se poto masani e ala i so'o se auala o fegalegaleaiga.
  • Otometi o galuega tau maketi - O le faʻatauga o le CRM gafatia e faʻaalia ai le puleaina o fefaʻatauaʻiga a le au faʻatau i le taimi o le faʻatauga faʻatau, faʻatauga galuega faʻaautomatika, le faia o faʻasalalauga faʻatautaia faʻatau, ma avanoa mo auaunaga faʻapitoa i chatbots ma tali otometi. Otometi galuega tau maketi ma le malamalama i amioga a tagata faatau e maua ai le sili atu le lelei o le faʻaleleia o le taʻitaʻia, faʻatupulaia o tupe maua, ma se auala e sili atu ona faʻapitoa i le va o tagata faatau.
  • Iloiloga fa'atatau i le lumana'i - O CRM o loʻo galue o ni faʻamaumauga o tagata faʻatau e aoina, teuina, ma faʻaogaina faʻamaumauga e fai ai faʻaiuga faʻavae. Fa'afetai i lenei fa'apogai e tasi o le mea moni, e mafai ona fa'aogaina fa'amaumauga mo le fa'atupuina o fa'amatalaga au'ili'ili a tagata fa'atau, fa'atatauina le maualuga o lo latou fa'auiga, vavalo amio, ma le fa'ailoaina o le tulaga i totonu o le fa'atauga fa'atau e fa'atatau i taimi fa'atauga fa'atauga ma ofoina atu fautuaga talafeagai. E le gata i lea, o le faiga e mafai ona iloa ai tagata faʻatau faʻatau ma auala sili mo latou faʻatau e tuʻuina atu ia te oe fautuaga talafeagai e fesoʻotaʻi ma isi gaioiga aoga.

O le mauaina o se fofo CRM e mafai ona avea ma auala sa'o e fa'autometi ai le pulega o tagata fa'atau, ofo atu se faiga fa'apitoa, fa'aleleia le fa'atumauina ma le fa'atinoga o pisinisi. E le gata i lea, e ala i le tu'ufa'atasia lelei ma isi modules o lau fa'ailoga e-pisinisi, o se fofo CRM e mafai ona fa'amalieina lelei le fa'atinoga o le si'osi'omaga atoa.

Roma Davydov

Roman Davydov o le E-commerce Technology Observer i Isuiga. Faatasi ai ma le sili atu ma le fa tausaga o le poto masani i le IT alamanuia, e mulimulitaʻi Roma ma auʻiliʻili faiga suiga numera e taʻitaʻia ai pisinisi faʻatau oloa i le faia o filifiliga faʻatau polokalame faʻapitoa pe a oʻo mai i pisinisi ma faleoloa pulega otometi.

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