CRM ma Faʻamaumauga tulagaEmail Maketi & Otometi

B2B Martech: Faʻaaogaina o Faʻatauga Faʻatauga Faʻatau i le Lalolagi Pisinisi

Ua saunoa le to'atele - i le va o le mana'oga mo fa'amatalaga fa'akomepiuta fa'atau ma fa'afaigofieina fa'agaioiga pisinisi fa'atekinolosi, ua fa'atupula'ia ai le avanoa fa'atekonolosi tau maketi. 24% talu mai le 2020. Ae o le tele o tupe teufaafaigaluega ma le alualu i luma o le martech ua tele lava ina naʻo pisinisi-i-pisinisi (B2C) vaega (fa'ata'ita'iga, moni augmented mo e-pisinisi po'o faleoloa ma fa'aleleia filifiliga tau tupe numera e fesoasoani e faʻamalosia le faʻamaoni faʻailoga).

Le pisinisi-i-pisinisi (B2B) vaega? E le tele.  

Aisea? Talu ai sa i ai muamua se numera faʻatapulaʻa o kamupani e faʻatau atu i ai, lea na mafai ai ona faʻatatau tonu le aapa atu i isi e aunoa ma le manaʻomia o tekinolosi fou. I le taimi nei, ua na'o le tele naua o kamupani e siaki e aunoa ma le fesoasoani a tekinolosi, ua le toe fa'atumauina ai le faiga masani o le aapa atu a le tagata lava ia ma le fa'atau sa'o. 

Ae ui i lea, o masaniga tuai e mate malosi - o faʻalapotopotoga B2B e faʻagesegese ona faʻamalieina atinaʻe fou faatekinolosi ma e oʻo lava i le mumusu e suia faiga faʻataʻitaʻi taimi e fetaui ma faiga o loʻo i ai nei e faʻafeagai ma B2Cs, ia e faʻaalia i matafaioi tekinolosi ma fetuutuunai faʻatauga faʻatauga faʻatautaiga o loʻo taʻalo i le ausia e pei o. tele tagata fa'atau e mafai. 

A'o suia faiga fa'atauga a tagata fa'atau, o fa'asalalauga fa'apitoa e tu'u i luga o itulau uepi po'o fa'apop-up i luga o saite asiasi ua suia i fa'atauga fa'atau, omnicchannel ta'iala, ma fa'amatalaga fa'apitoa mo tagata fa'atau - B2C fa'atauga fa'atauga lea e iu ai ina iloa e fa'alapotopotoga B2B le taua o le fa'amalieina o latou lava. fa'atau atu. 

Fa'amuamua ma Sauniuni

Poloketi lipoti lata mai B2B martech tupe alu e siitia 14.6% i le 2022 ma le isi 12.4% i le 2023, o loʻo faʻaalia ai o loʻo taʻalo le alamanuia ma manaʻo e selesele faʻamanuiaga o tekinolosi e faʻaosoina ai le nila i tupe maua sili atu. Mafaufau i le sili atu nai lo 1,200 Unicorns o lo'o i ai i le lalolagi atoa, o le maketi gafatia mo auala fou tau maketi ma tekinolosi e matua'i maofa. 

e pei o le $6.7 trillion B2B alamanuia faʻateleina faʻatasi ma faʻalapotopotoga faʻaopoopo, matou i Kissterra ua faʻaalia se manaʻoga faʻafuaseʻi e suia le auala matou te maketi ai i nei kamupani fou ma o latou manaʻoga tulaga ese. Aisea e le faʻaaogaina ai le faʻaogaina o auala tau maketi ma meafaigaluega faʻatekonolosi muamua i lalo o le "le aloaia" vaega a kamupani B2C?

Auala o Nono 

O pisinisi a le B2C o loʻo faʻamanuiaina o latou ia e faʻamoemoeina a latou au maimoa ma faʻafetaui le maketi i mea latou te fiafia i ai ma olaga. O kamupani B2B i so'o se alamanuia e mafai ona fa'aogaina nei lava faiga fa'atauga fa'atatau ina ia tu i fafo i totonu o latou lava tauvaga.  

E i ai lava i taimi uma se manatu muai mafaufauina o le maketi B2B o loʻo manaʻomia e taugata tele. Ae afai e fa'atino sa'o ma sa'o ma fa'atekonolosi fa'atauta'i fou na fa'avaeina mo le auaunaga B2C, e mafai ona fa'amae'aina fa'atauga fa'atauga B2B i se tau maualalo - ma le ROI mata'ina.

Mafaufau i le faʻalauteleina o le faʻaogaina o le toe maketiina ma le toe faʻaleleia o meafaigaluega mo le au maimoa tele ile maketi B2C. Pe a faʻatau atu i tagata taʻitoʻatasi i le B2B faʻatau, e mafai ona e faʻaogaina ia lava mataupu faʻatekonolosi ae faʻaleleia atili le saʻo e ala i taialaina o fa'asalalauga e mana'omia i se vaega to'aitiiti, e fa'atupu ai se fa'atauga fa'atau, fa'atatau.

Aʻo faʻaauau pea ona faʻateleina le avanoa ole B2B i ana faiga faʻatauga masani, o loʻo totoe le au maketi B2B i se filifiliga itiiti ae ia fetuunai. I Kissterra, o la matou maketi B2B ua maua mai i'uga manuia ona o la matou fa'aputuga tekonolosi B2C ma lo matou fa'aogaina o ta'iala fa'atauva'a fa'apena e masani ona fa'afaigaluegaina e kamupani B2C. 

Fetuuna'i e tusa ai 

O le pisinisi B2B e matua taua tele e tu'u ai ana fuafuaga tau maketi e le tumau. E manaʻomia e kamupani B2B se auala e faʻamama ai le pisa ma taulaʻi a latou oloa faʻamoemoeina poʻo auaunaga.

O le mea e laki ai, o nisi taimi o tali sili ona faigofie i fesili sili ona faigata e masani lava ona i o tatou luma. I lenei tulaga, o fofo o loʻo sailia e kamupani B2B e oʻo mai ile tulaga ole B2C maketi maketi. Ole mea ole maketi ole B2B e tatau ona fai fetuunai tekinolosi maketi na faia mo fuafuaga B2C ma fa'aogaina i tagata ta'a'alo fa'atau i le lalolagi B2B.

At Kissterra, ua mafai ona matou faia na o lena - faia tekinolosi e faʻapitoa ma faʻaleleia e tusa ai ma faʻatatau i tagata taʻitoʻatasi tatou te manaʻomia e faʻatau atu i ai. O le faia o lea mea e mafai ai ona matou fausia le fa'atauga sa'o, fa'alatalata atu i le tagata fa'atau sa'o, ma fa'amautinoa o lo'o fa'atatau tonu a matou oloa ia i latou.

Ifty Kerzner

Ifty Kerzner o le Peresetene ma Fa'avae Fa'atasi o Kissterra, le faiga fa'atauga tau maketi muamua a le lalolagi. O se tagata fai pisinisi atamai i le auaunaga tau tupe ma le puleaina o faʻamaumauga, o le naunau o Ifty mo pisinisi, faʻafouina, ma tagata na taʻitaʻia ai o ia e maua ni kamupani. Aʻo leʻi oʻo i lana galuega i tekinolosi ma pisinisi, o Ifty o se vaega o le faʻafiafiaga a Isaraelu, o se tagata pese / faipese lauiloa ma le talimalo o se ata TV. O lo'o ia umia le LLB fa'apitoa, o le MA i Political Science, ma o lo'o fa'au'u fo'i i le Lyndon B. Johnson School of Public Affairs' Leadership Program.

Faatatau Mataupu Faavae o

Toe i le pito i luga
lata

Ua maua le Adblock

Martech Zone e mafai ona tu'uina atu ia te oe lenei 'anotusi e aunoa ma se tau aua matou te fa'atupeina la matou 'upega tafa'ilagi e ala i tupe maua fa'asalalauga, so'oga fa'atasi, ma lagolago. Matou te fa'afetai pe a e aveese lau fa'asalalauga fa'asalalau a'o e va'ai i la matou saite.