O Liza o le Peresetene, COO, ma Co-Founder o BlueOcean, o le AI ituaiga taʻiala tulaga e fesoasoani ai i kamupani mai le faʻatautaia o le tauvaga. Na faʻaalu e Liza le 20 tausaga talu ai le ave taʻavale ma auala faʻatau mo AT&T, Visa, Chevron, American Express, Barclays, Time Warner, IBM, ma isi. I BlueOcean, Liza o loʻo taʻitaʻia le totogi e fausia masini-aʻoaʻoga faiga e fofo ai faʻafitauli ma maua ai malamalamaʻaga i se sili fua ma le saoasaoa. Mo lana galuega, ua aloaʻia Liza i le SF Business Times 'Top 100 Tamaʻitaʻi Pisinisi Pisinisi.
Taʻitasi tausaga, aemaise lava a o tatou latalata atu i aso malolo ma mafaufau loloto i sili sili ona manatuaina gaioiga o le tausaga, e le mafaitaulia taua e vaʻai pe o a ituaiga na fiafia i le au maimoa. Faatasi ai ma le mafatiaga ma le le mautonu na aumaia e le faʻamaʻi i lenei tausaga, ua i ai se taua fou, ma o lenei taimi o se taua mo lo tatou soifua maloloina. A o matou masani i le faia o mea uma mai le fale, na matou molimauina le faʻamaʻi o le faʻamaʻi o le lumanaʻi o le malosi. Meafaigaluega poto i le fale pei o
i totonu o lenei Martech Zone Faʻatalanoaga, matou te talanoa ia Kate Bradley-Chernis, le Ofisa Sili o Pulega i le Lately (https://www.lately.ai). Na galue Kate ma le tele lapoʻa i le lalolagi e atiaʻe ni metotia faʻataʻitaʻi e unaʻia le faʻatosina ma faʻaiuga. Matou te talanoaina pe faʻafefea ona fesoasoani le atamai faʻataʻitaʻi e faʻatosina 'faʻatinoga maketiina iuga. Talu ai nei o se agafesoʻotaʻi AI faʻatonutonu mataupu…
i totonu o lenei Martech Zone Faʻatalanoaga, matou te talanoa ia Mark Schaefer. O Mareko o se uo lelei tele, faufautua, tele tusitala, failauga, podcaster, ma faufautua i le maketiina pisinisi. Matou te talanoaina lana tusi fou, Cumulative Advantage, e ova atu i tala atu o fefaatauaiga ma talanoa saʻo i mea taua e aafia ai le manuia i pisinisi ma le olaga. Ua tatou ola i se lalolagi…
i totonu o lenei Martech Zone Faʻatalanoaga, matou te talanoa ile co-founder ma CEO ole Casted, Lindsay Tjepkema. E luasefulu tausaga o Lindsay i le maketiga, o ia o le veteran podcaster, ma sa i ai lana vaʻai mamao e fausia se tulaga e faʻateleina ma fua ai lana B2B maketi taumafaiga ... o lea na ia faʻavaeina Casted! I lenei vaega, Lindsay fesoasoani faʻalogologo tagata faʻalogo ia malamalama: * Aisea vitio…
Mo le toeititi atoa le sefulu tausaga, Marcus Sheridan o loʻo aʻoaʻoina ia mataupu faʻavae i lana tusi i tagata maimoa i le lalolagi atoa. Ae e leʻi i ai se tusi, o le River Pools tala (o le faʻavae lea) na faʻaalia i le tele o tusi, lolomiga, ma konafesi mo lona tulaga ese tulaga ese auala i Inbound ma Aano Maketiga. I lenei Martech Zone Faʻatalanoaga,…
i totonu o lenei Martech Zone Faʻatalanoaga, matou te talanoa ia Pouyan Salehi, o se tagata fai pisinisi faʻasolosolo ma ua faʻapaʻia le sefulu tausaga talu ai e faʻaleleia atili ai ma faʻataʻitaʻi le faʻatauga o faʻatauga mo B2B pisinisi faʻatauoloa faʻatau ma tupe maua. Matou te talanoaina le matata eseese ua fausia ai faʻatauga B2B ma suʻesuʻe malamalamaʻaga, agavaʻa ma tekinolosi e faʻatosina ai tagata faʻatau atu…
i totonu o lenei Martech Zone Faʻatalanoaga, matou te talanoa ia Michelle Elster, le Peresetene o le Rabin Research Company. O Michelle o se tagata poto faapitoa i metotia faʻapitoa ma suʻesuʻega faʻapitoa metotia faʻapitoa ma tele poto masani faʻavaomalo i maketiga, fou oloa atinae, ma fuafuaga faʻataʻatitia. I lenei talanoaga, matou te talanoaina ai: * Aisea e faʻatupe ai kamupani i suʻesuʻega i maketi? * Faʻafefea…
i totonu o lenei Martech Zone Faʻatalanoaga, matou te talanoa ia Guy Bauer, faʻavae ma faʻatonu faatonu, ma Hope Morley, pule sili o le ofisa o Umault, o se fatufatuga maketiina ata vitio. Matou te talanoaina le alualu i luma o Umault i le atiaʻe o vitio mo pisinisi o loʻo olaola i totonu o se pisinisi o loʻo tumu i vitio faʻapitoa a kamupani. Umault ia i ai se mataʻina faila o manumalo ma tagata faatau ...
i totonu o lenei Martech Zone Faʻatalanoaga, matou te talanoa ia Jason Falls, tusitala o Winfluence: Reframing Influencer Maketiga e Faʻafefe Lou Brand (https://amzn.to/3sgnYcq). Jason talanoa i le amataga o influencer maketiga e oʻo atu i aso nei sili ona lelei gaioiga o loʻo maua ai ni faʻaiuga sili atu mo faʻailoga o loʻo faʻaaogaina sili faʻatosinaina maketiina faʻataʻitaʻiga. E ese mai i le puʻeina ma…
i totonu o lenei Martech Zone Faʻatalanoaga, matou te talanoa ia John Vuong o le Local SEO Search, o se auʻaunaga o loʻo suʻesuʻeina atoa, mea e aofia ai, ma ofisa faʻasalalau lautele mo pisinisi i le lotoifale. E galue John ma tagata faʻavaomalo ma o lona alualu i luma e tulaga ese i le lotoifale faufautua SEO: E iai le tikeri o John i mea tau tupe ma o ia o se tagata e faʻaaogaina vave numera, o loʻo galue i tu ma aga masani…
i totonu o lenei Martech Zone Faʻatalanoaga, matou te talanoa ia Jake Sorofman, le Peresetene o MetaCX, le paionia i se fou-faʻavae auala faʻavae mo le faʻatautaia o le tagata faʻatau ola. E fesoasoani le MetaCX i le SaaS ma kamupani faʻafuainumera oloa e faʻafefea ona latou faʻatau atu, kiliva, faʻafou ma faʻalautele ma le tasi fesoʻotaʻiga faʻafuainumera poto masani e aofia ai le tagata faʻatau i tulaga uma. Tagata faʻatau i le SaaS…
