Suʻesuʻega & SuʻegaMaketi aano

Fa'afefea ona Fa'aoga Google Analytics 4 Mea na tutupu e Su'e le Category Popularity i le WordPress

O le ta'uta'ua o vaega e mafai ona fesoasoani ia te oe e te malamalama ai po'o le a le mea o lo'o maua e lau au maimoa e sili ona fiafia. O le siakiina o nei faʻamatalaga e mafai ona fesoasoani ia te oe e faʻafetaui lau fuafuaga o mea e aofia ai ma faʻaleleia aafiaga o tagata faʻaoga. Google Analytics 4 (GA4) e ofoina atu le malosi o le tulituliloaina o mea e tutupu, e mafai ai ona e mataʻituina lau WordPress va'aiga vaega ole upega tafa'ilagi. I totonu o lenei tusiga, o le a matou suʻesuʻeina pe faʻapefea ona faʻatinoina le suʻesuʻeina o mea e fai e fua ai le taʻutaʻua o vaega i le WordPress e faʻaaoga ai le GA4.

Aisea e Taua ai le Su'esu'eina o le Vasega Ta'uta'ua

O le malamalama i le taʻutaʻua o vaega i luga o lau 'upega tafaʻilagi WordPress e tele ni faʻamanuiaga:

  1. Faʻamatalaga sili lelei: E mafai ona e fa'amuamua mea i totonu o vaega ta'uta'ua, fa'amautinoa e te fa'atinoina mea e fiafia i ai lau au maimoa.
  2. Faʻaoga Tagata: E ala i le suʻesuʻeina o le taʻutaʻua o vaega, e mafai ona e iloa poʻo fea autu e sili ona faʻafeiloaʻi i au tagata faʻaoga, e taʻitaʻia ai le faʻateleina o le faʻaogaina.
  3. Maketi fuafuaina: O nei faʻamatalaga e taua tele mo le faʻafetauiina o au taumafaiga tau maketi ma fuafuaga faʻasalalauga.
  4. Aafiaga a le tagata: O le faʻalauiloaina faʻalauiloaina o mea mai vaega taʻutaʻua i luga o lau 'upega tafaʻilagi e mafai ona faʻaleleia ai le poto masani o tagata (UX).

Faʻafefea ona Suʻe le lauiloa o le Category ma GA4 ile WordPress

Afai e te manaʻo e siaki le taʻutaʻua o vaega o loʻo e tusia ai pou i totonu o le WordPress, e mafai ona e faia se mea na tupu e puʻeina ai faʻamatalaga ma pasi atu i Google Analytics 4. O le code lea e mafai ona e faʻaopopo i lau tama autu. functions.php faila e faʻatupuina le mea na tupu. E fa'atapula'aina oe i le aofa'i o vaega e mafai ona e pu'eina, o lea ua ou fa'aopoopoina ai se fa'ailoga mo pou e sili atu nai lo le 5 vaega.

function track_category_popularity() {
  if (is_single()) { // Check if it's a single post page
    global $post;
    $post_id = $post->ID;
    $post_title = get_the_title($post);
    $categories = wp_get_post_categories($post_id);
    
    if (!empty($categories)) {
      $category_count = count($categories);
      $itemData = array(
        "id" => $post_id,
        "name" => $post_title,
        "category" => "category",
        "list_name" => "post",
        "list_id" => "request",
        "item_id" => "1.0",
        "item_name" => "Category",
        "item_category" => get_cat_name($categories[0]),
        "item_category2" => ($category_count > 1) ? get_cat_name($categories[1]) : "",
        "item_category3" => ($category_count > 2) ? get_cat_name($categories[2]) : "",
        "item_category4" => ($category_count > 3) ? get_cat_name($categories[3]) : "",
        "item_category5" => ($category_count > 4) ? get_cat_name($categories[4]) : ""
      );

      // Check if there are more than 5 categories
      if ($category_count > 5) {
        $itemData["item_category"] = "Multiple Categories";
        $itemData["item_category2"] = "";
        $itemData["item_category3"] = "";
        $itemData["item_category4"] = "";
        $itemData["item_category5"] = "";
      }

      ?>
      <script type="text/javascript">
        if (typeof gtag === 'function') {
          gtag('event', 'view_item', {
            "items": [<?php echo json_encode($itemData); ?>]
          });
        }
      </script>
      <?php
    }
  }
}
add_action('wp_footer', 'track_category_popularity');

I lenei code:

  • Matou te faauigaina se galuega e igoa track_category_popularity.
  • I totonu o le galuega, matou te siaki pe o se itulau meli e tasi e faʻaaoga is_single().
  • Matou te faʻaogaina galuega a le WordPress e puʻeina ai le ID o le pou, ulutala, ma vaega.
  • Matou te faia se lalaga fa'atasi e ta'ua $itemData o lo'o i ai fa'amaumauga o mea, e aofia ai ma vaega e fa'atatau i vaega.
  • Matou te siaki pe sili atu i le 5 vaega ma faʻatulaga tulaga talafeagai.
  • Matou te tu'uina sa'o le si'itusi i le tino HTML o le itulau fa'aoga wp_footer matau gaioiga. E auina atu e lenei tusitusiga le mea na tupu 'view_item' ile GA4.

Su'esu'eina vaega ta'uta'ua i le WordPress fa'aaoga GA4 e maua ai fa'amatalaga taua mo le fa'amalieina o mea, fa'aleleia le fa'aogaina o tagata, ma fa'afetaui au taumafaiga tau maketi. I le mulimulitaia o laasaga o loʻo faʻamatala atu i lenei tusiga, e mafai ona e siaki lelei ma auʻiliʻili manatu o vaega, faia o faʻamaumauga e faʻatatau i faʻamatalaga e faʻaleleia ai le faʻatinoga o lau 'upega tafaʻilagi ma le poto masani o tagata faʻaoga.

Douglas Karr

Douglas Karr o CMO o OpenINSIGHTS ma le na faavaeina le Martech Zone. Ua fesoasoani Douglas i le tele o amataga manuia o MarTech, ua fesoasoani i le filiga tatau o le sili atu i le $ 5 piliona i le mauaina o le Martech ma tupe teufaafaigaluega, ma o loʻo faʻaauau pea ona fesoasoani i kamupani i le faʻatinoina ma le otometi a latou faʻatauga ma maketi. Douglas ose suiga fa'atekinolosi fa'avaomalo fa'avaomalo ma MarTech fa'apitoa ma failauga. O Douglas foi o se tusitala lolomi o le Dummie's guide ma se tusi taʻitaʻi pisinisi.

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Martech Zone e mafai ona tu'uina atu ia te oe lenei 'anotusi e aunoa ma se tau aua matou te fa'atupeina la matou 'upega tafa'ilagi e ala i tupe maua fa'asalalauga, so'oga fa'atasi, ma lagolago. Matou te fa'afetai pe a e aveese lau fa'asalalauga fa'asalalau a'o e va'ai i la matou saite.