Maketi aano

We call it Media, it’s really a Medium

ala o faasalalauga-lauteleThe definition of media is:

Faasalalauga: the means of communication, as radio and television, newspapers, and magazines, that reach or influence people lautele

I placed emphasis on lautele. It’s about as true that Facebook or Twitter or any other Social Network is Social Media as is the telephone. A telephone is a tool. Facebook ma Twitter are tools. They provide a gateway through a medium.

Medium: an intervening agency, means, or instrument by which something is conveyed or accomplished: Words are a medium of expression.

We don’t all sit around and watch Facebook on our computers, we interact with it and utilize it to communicate with others. As a medium, it’s important for Marketers to recognize it as such… this means they can’t simply post something out there and expect something to happen, they need to participate to

faia ia tupu.

Douglas Karr

Douglas Karr o CMO o OpenINSIGHTS ma le na faavaeina le Martech Zone. Ua fesoasoani Douglas i le tele o amataga manuia o MarTech, ua fesoasoani i le filiga tatau o le sili atu i le $ 5 piliona i le mauaina o le Martech ma tupe teufaafaigaluega, ma o loʻo faʻaauau pea ona fesoasoani i kamupani i le faʻatinoina ma le otometi a latou faʻatauga ma maketi. Douglas ose suiga fa'atekinolosi fa'avaomalo fa'avaomalo ma MarTech fa'apitoa ma failauga. O Douglas foi o se tusitala lolomi o le Dummie's guide ma se tusi taʻitaʻi pisinisi.

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Martech Zone e mafai ona tu'uina atu ia te oe lenei 'anotusi e aunoa ma se tau aua matou te fa'atupeina la matou 'upega tafa'ilagi e ala i tupe maua fa'asalalauga, so'oga fa'atasi, ma lagolago. Matou te fa'afetai pe a e aveese lau fa'asalalauga fa'asalalau a'o e va'ai i la matou saite.