AdTech Tusi: O Se Punaoa Lelei I Luga o le Initaneti e Aʻoaʻo ai Uiga Uma e uiga i Faasalalauga Tekonolosi
O loʻo iai i totonu ole laiga faʻasalalauga faʻakomepiuta kamupani, tekonolosi, ma faʻataʻitaʻiga faʻatekinolosi uma e galulue faʻatasi e faʻasalalau faʻasalalauga i luga ole laiga i luga ole initaneti. O faʻasalalauga i luga ole laiga na aumaia ma le tele o itu lelei. Mo le tasi, ua saunia mea e fausia ai mea ma se faʻavae o tupe maua ina ia latou mafai ona tufatufaina a latou mea mo maua fua i luga o le initaneti tagata faʻaaoga. E faʻatagaina foʻi pisinisi fou ma faʻasalalau ma tekonolosi fou ona ola ma ola lelei.
Peitaʻi, e ui na maua e le pisinisi faʻasalalau i luga ole laiga le tele o luga, e tele foʻi mea faʻaletonu. Nisi o faʻataʻitaʻiga taua aofia ai le lavea malosi e le dot-com bubble i le faaiuga o le 1990s / amataga 2000s, ma talu ai nei, le faʻaofiina o tulafono faalilolilo (eg le GDPR) ma tulaga le faalauaiteleina i tagata suʻesuʻe (eg Safari's Intelligent Track Prevention) e leaga tagata aʻafia faʻasalalau, kamupani AdTech, ma tagata lolomitusi.
O faʻavae ma faʻagaioiga e fausia ai le AdTech e matua faigata lava ma e laʻititi lava ni punaʻoa o loʻo faʻamatalaina i se auala faigofie e malamalama ai ma malamalama ile auala e faʻagaioia ai faʻasalalauga i luga ole laiga mai le taua ma le poto faapitoa.
Le Tusi AdTech
O nai mataupu muamua o le tusi faʻalauiloaina le talaʻaga o faʻasalalauga i luga o le upega tafailagi ma seti ai le vaaiga mo isi mataupu. Clearcode aofia ai le faʻavae o faʻanumera faʻasalalauga ona amata lemu ai lea ona faʻalauiloa mai tulaga, faʻatatau, ma faʻataʻitaʻiga faʻagasologa. Mataupu aofia ai:
- faʻatomuaga
- Faʻavae Faʻavae
- Le Talaʻaga o Tekonolosi Faʻasalalauga Tekonolosi
- O le Autu Tekonolosi tulaga ma Faʻatatau i le Digital Advertising Ecosystem
- Le Autu o Faasalalauga Feololo ma Alaata
- Ad Auauna Atu
- Faʻasalalauga faʻapitoa ma le faʻatonutonuina o paketi
- Suʻesuʻega ma le lipotia o Uiga, Kiliki, ma Suiga i AdTech Platforms
- Metotia Faʻatau Faʻatauga: Polokalame, Faʻatulagaina mo Taimi Moni (RTB), Ulutala Faʻatonu, ma le PMP
- Faʻailoaina o Tagata
- Data Management Platforms (DMPs) ma Faʻamatalaga Usage
- Togi
- Faʻasologa pepelo ma le vaʻaia
- Faʻalilolilo tagata i le Digital Advertising
- AdTech mai le Vendors 'ma Agencies' Vaaiga
O le au i Clearcode - o se kamupani e mamanuina, atiaʻe, faʻalauiloa, ma tausia le AdTech ma le MarTech polokalama - tusia Le Tusi AdTech o se tuusao punaoa mo soʻo se tasi ia malamalama tekinolosi faʻasalalauga numera.
O le lugalaina lomiaina o se maua fua punaoa o le 'au o tausia faʻafouina. E mafai ona e faʻaaogaina iinei: