AdTech Tusi: O Se Punaoa Lelei I Luga o le Initaneti e Aʻoaʻo ai Uiga Uma e uiga i Faasalalauga Tekonolosi

Tusi AdTech

O loʻo iai i totonu ole laiga faʻasalalauga faʻakomepiuta kamupani, tekonolosi, ma faʻataʻitaʻiga faʻatekinolosi uma e galulue faʻatasi e faʻasalalau faʻasalalauga i luga ole laiga i luga ole initaneti. O faʻasalalauga i luga ole laiga na aumaia ma le tele o itu lelei. Mo le tasi, ua saunia mea e fausia ai mea ma se faʻavae o tupe maua ina ia latou mafai ona tufatufaina a latou mea mo maua fua i luga o le initaneti tagata faʻaaoga. E faʻatagaina foʻi pisinisi fou ma faʻasalalau ma tekonolosi fou ona ola ma ola lelei.

Peitaʻi, e ui na maua e le pisinisi faʻasalalau i luga ole laiga le tele o luga, e tele foʻi mea faʻaletonu. Nisi o faʻataʻitaʻiga taua aofia ai le lavea malosi e le dot-com bubble i le faaiuga o le 1990s / amataga 2000s, ma talu ai nei, le faʻaofiina o tulafono faalilolilo (eg le GDPR) ma tulaga le faalauaiteleina i tagata suʻesuʻe (eg Safari's Intelligent Track Prevention) e leaga tagata aʻafia faʻasalalau, kamupani AdTech, ma tagata lolomitusi.

O faʻavae ma faʻagaioiga e fausia ai le AdTech e matua faigata lava ma e laʻititi lava ni punaʻoa o loʻo faʻamatalaina i se auala faigofie e malamalama ai ma malamalama ile auala e faʻagaioia ai faʻasalalauga i luga ole laiga mai le taua ma le poto faapitoa.

Le Tusi AdTech

O nai mataupu muamua o le tusi faʻalauiloaina le talaʻaga o faʻasalalauga i luga o le upega tafailagi ma seti ai le vaaiga mo isi mataupu. Clearcode aofia ai le faʻavae o faʻanumera faʻasalalauga ona amata lemu ai lea ona faʻalauiloa mai tulaga, faʻatatau, ma faʻataʻitaʻiga faʻagasologa. Mataupu aofia ai:

  1. faʻatomuaga
  2. Faʻavae Faʻavae
  3. Le Talaʻaga o Tekonolosi Faʻasalalauga Tekonolosi
  4. O le Autu Tekonolosi tulaga ma Faʻatatau i le Digital Advertising Ecosystem
  5. Le Autu o Faasalalauga Feololo ma Alaata
  6. Ad Auauna Atu
  7. Faʻasalalauga faʻapitoa ma le faʻatonutonuina o paketi
  8. Suʻesuʻega ma le lipotia o Uiga, Kiliki, ma Suiga i AdTech Platforms
  9. Metotia Faʻatau Faʻatauga: Polokalame, Faʻatulagaina mo Taimi Moni (RTB), Ulutala Faʻatonu, ma le PMP
  10. Faʻailoaina o Tagata
  11. Data Management Platforms (DMPs) ma Faʻamatalaga Usage
  12. Togi
  13. Faʻasologa pepelo ma le vaʻaia
  14. Faʻalilolilo tagata i le Digital Advertising
  15. AdTech mai le Vendors 'ma Agencies' Vaaiga

O le au i Clearcode - o se kamupani e mamanuina, atiaʻe, faʻalauiloa, ma tausia le AdTech ma le MarTech polokalama - tusia Le Tusi AdTech o se tuusao punaoa mo soʻo se tasi ia malamalama tekinolosi faʻasalalauga numera.

O le lugalaina lomiaina o se maua fua punaoa o le 'au o tausia faʻafouina. E mafai ona e faʻaaogaina iinei:

Faitau Le AdTech Tusi

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