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ActionIQ: O Se isi augatupulaga Faʻamatalaga Tagata Faʻamatalaga E Faʻasaʻo Tagata, Tekinolosi, Ma Faʻagasologa

Afai o oe o se pisinisi kamupani na e tufatufaina faʻamaumauga i le tele o faiga, a Tagata Faʻamaumauga Faʻamatalaga Platform (CDP) e toeititi lava a tatau. O faiga e masani ona fuafuaina agaʻi i le pulega i totonu o gaioiga poʻo le faʻaaogaina… ae le o le agavaʻa e vaʻai ai i gaioiga poʻo faʻamaumauga i luga o le tagata malaga.

Ae le i faʻataʻitaʻia e le au faʻatau faʻamatalaga a le au faʻatau oloa le maketi, o alagatupe e manaʻomia e tuʻufaʻatasia ai isi tulaga sa taofia a tasi faamaumauga o le upu moni mea e mafai ai e soʻo se tasi i le faʻalapotopotoga ona vaʻai i le gaioiga o loʻo faʻataʻamilo i le tagata faʻatau. Tagata faʻatau faʻamatalaga tulaga pei FaʻatinoIQ mafai ai e pisinisi ona maua se malamalamaʻaga ma tali atu i le tele o tagata faʻatau-feagai ma luitau.

ActionIQ Tagata Faʻatau 360, Malamalama, Aʻoaʻoga
  • Tagata faʻatau 360 - Tuʻufaʻatasia au faʻamatalaga ma fausia se tasi vaʻaiga vaʻaia mo uma au tagata faʻatau
  • Tagata faʻatau atamai - Suʻesuʻe au faʻamatalaga ma maua ni malamalamaʻaga fou mai se tasi faʻavae o tagata faʻatau atamai mea moni
  • Aoga Tagata Faʻatau - Orchestrate moni tagata faʻatau malaga ma mea moni-taimi poto masani i au auala uma

E faʻamalosia e le CDP tagata faʻaoga e le o ni mea faʻaoga e ala i se fesoʻotaʻiga faʻapitoa mo le auiliiliina o tagata faʻatau, vaevaeina o tagata maimoa, ma valoia isi gaioiga sili ona lelei e faʻaogaina le 100% o a latou faʻamatalaga. Faatasi ai ma na faʻamatalaga, faʻapitoa poto masani ma otometi faʻafaigofie 1: 1 malaga i soʻo se maketiina, CX, ma faʻasalalauga auala e mafai.

E le mafai le tagata lava ia pe a fai e le maua e le au maketi ni auala e malamalama ai i manaʻoga o tagata faʻatau i se tulaga faifai pea. O le setiina o se nofoaga tutotonu faʻamaumauga faʻamaumauga tulaga (CDP) e tuʻufaʻatasia totogi ma anaina faʻamaumauga mai le salafa o auala e taua i nei taumafaiga.

McKinsey

ActionIQ o loʻo i le ogatotonu o se faʻamatalaga-tulia fesuiaʻiga o loʻo suia le auala ituaiga manatu e uiga i tagata faʻatau poto masani, suiga faʻafuainumera ma le taua o tagata faʻatau faʻamatalaga o se autu autu kamupani.

Latou te taulai atu i le foiaina o luitau faʻamaumauga faʻamaumauga ina ia mafai ai e 'au malosiaga e fausia ai le moni tagata faʻatau poto masani i soʻo se ituaiga touchpoint.

E fesoasoani le ActionIQ i kamupani G2000 e ala i le faʻafesoʻotaʻia o latou muamua-pati tagata faʻatau faʻamatalaga, tuʻuina atu se faigofie-e-faʻaoga fesoʻotaʻiga mo pisinisi tagata faʻaoga e faʻaaoga ai tagata faʻatau malamalamaaga, ma mafai ai tagata faʻatau poto masani faʻavasega i luga o auala.

CDP Tagata Faʻatau Taʻiala

O le Customer Data Platform laufanua ua pa ma sili atu ma le 100+ tagata faʻatau fai mai o latou CDP i le 12 masina talu ai. O le mea moni, e toʻaititi lava CDP o loʻo fausiaina faʻatasi e tuʻufaʻatasia, auʻiliʻili, ma faʻagaoioiina tagata faʻatau faʻamatalaga i se auala faʻaonapo nei ma vave. 

Le laasaga muamua i le sailia o le tali saʻo i totonu o le vave faʻatupulaia tagata faʻatau faʻamatalaga tulaga maketi o le malamalama i le mea o se Tagata Faʻatau Faʻamatalaga Platform moni o ma faia. Ua tusia e le ActionIQ a CDP Maketi Taiala ia sefe oe lava masina o le le fiafia suʻesuʻega ma alu i le mea moni i luga o le le mautonu CDP laufanua.

Lalotoso i le CDP Market Guide

ActionIQ Tausiga ma Tusipasi

O mea faigaluega a le ActionIQ o loʻo fuafuaina e lagolago ai faʻamatalaga a lau faʻalapotopotoga, tagata e faʻaogaina ma puipuia aiaiga. Ua fausia le ActionIQ mai le eleele ma le saogalemu ma le le faalauaiteleina i lou mafaufau, faatasi ai ma le mulimuli ai ma faʻamaonia.

  • GDPR - O le General Data Protection Regulation 2016/679 o se tulafono faʻatonutonu i tulafono a le EU e uiga i puipuiga faʻamatalaga ma le le faalauaiteleina i le Iuni a Europa ma le Europa tamaoaiga Eria. E faʻapea foi ona talanoaina le fesiitaʻiina o au faʻamatalaga i fafo atu o le EU ma le EEA eria.
  • CCPA - O le California Consumer Privacy Act o se tulafono a le setete ua faʻamoemoe e faʻalauteleina le puipuia o aia tatau ma le au faʻatau oloa mo tagata nonofo i Kalefonia, Amerika. 
  • SOC 2 - o se faʻataʻitaʻiga faʻamalosia ua faʻavaeina e le American Institute of Certified Public Accountants (AICPA). O le tulaga masani aofia ai mea e pei o le saogalemu, gaioiga faʻamaoni, avanoa, agatapuia ma le le faalauaiteleina. O suʻega a le SOC 2 e faia e se kamupani i fafo atu o le cybersecurity ma isi kamupani tutoʻatasi, e tutoʻatasi mai le kamupani tekonolosi ma le AICPA.
  • Tulaga Faʻalilolilo Shield Framework – a recognized mechanism for complying with EU data protection requirements when transferring personal data from the European Economic Area (EEA) to the United States.

ActionIQ InfiniteCompute Real-Time Analytics Engine

O le ActionIQ's InfiniteCompute e avatua ia te oe le paoa e faʻafesoʻotaʻi ma tuʻufaʻatasia uma au tagata faʻatau faʻamaumauga tusa lava poʻo le a le mafuaʻaga poʻo le tele. Faatasi ai ma fafo-o-le-pusa tuʻufaʻatasia, InfiniteCompute fesoʻotaʻi tuʻusaʻo i fale teu oloa, faʻamatalaga vaituloto, ma uma lauiloa maketi tekonolosi, ala i le faila faila faʻaliliuina ma moni-taimi tafe API. Le faʻatulagaina faʻamaumauga, tafe faʻamaumauga, tele faʻamaumauga, motusia faʻamaumauga-tusa lava poʻo le a, ActionIQ InfiniteCompute e tuʻufaʻatasia uma.

Sii mai le InfiniteCompute Datasheet

ActionIQ CDP Tuʻufaʻatasia

FaʻatinoIQ tuʻufaʻatasia ma Faʻamatalaga a le Ofisa, Analytics, Business Intelligence (BI), Clienteling, Data Infrastructure, Database, Direct Mail, DMP, eCommerce, Email, Mobile, Paid Media, Personalization, Sales, Servicing, ma Web / SDK e faʻafesoʻotaʻi uma faʻamatalaga ogatotonu.

ActionIQ Faʻamatalaga Punaoa

O tu'ufa'atasiga fa'akomepiuta e aofia ai le Adobe Analytics, Adobe Audience Manager, Adobe Campaign, Adobe Marketo, Adobe Target, AirShip, Allant, Allorica, Amazon Kinesis, Amazon Redshift, Amazon S3, Apache Hive, Arandell, Baesman, Beeswax, Braze, Cheetah, Criteo, CSV , Domo, Dynamic Yield, Facebook Ads, Facebook Instagram, Facebook Messenger, Facebook Whatsapp, Google Ads, Google Analytics, Google BigQuery, Google Cloud Storage, Google Display & Video 360, Google YouTube, HTTP, Informatica, Iterable, JDBC, JSON, Kafka, KWI, Liveramp, Looker, LS Direct, Luigi, MasterPiece Printers, Merkle Archie, Merkle M1, Merkle RAL, Microsoft Azure, Moloco, Moveable Ink, mParticle, Mulesoft, Optimizely, Oracle Bronto, Oracle Eloqua, Oracle Responsys, Pinterest, PowerBI, Rest API, SailThru, Salesforce Commerce Cloud, Salesforce Datorama, Salesforce DMP, Salesforce Marketing Cloud, Salesforce Sales Cloud, Salesforce Service Cloud, Segment.io, SFTP, Shopify, Snap, Snowflake, SparkPost, Tableau, Tealium, Teradata, TikTok , Tulip, Twilio, SendGrid, Twitter, YesMail, Zendesk, ma Zeta Global.

Talosagaina se ActionIQ Demo

Douglas Karr

Douglas Karr o CMO o OpenINSIGHTS ma le na faavaeina le Martech Zone. Ua fesoasoani Douglas i le tele o amataga manuia o MarTech, ua fesoasoani i le filiga tatau o le sili atu i le $ 5 piliona i le mauaina o le Martech ma tupe teufaafaigaluega, ma o loʻo faʻaauau pea ona fesoasoani i kamupani i le faʻatinoina ma le otometi a latou faʻatauga ma maketi. Douglas ose suiga fa'atekinolosi fa'avaomalo fa'avaomalo ma MarTech fa'apitoa ma failauga. O Douglas foi o se tusitala lolomi o le Dummie's guide ma se tusi taʻitaʻi pisinisi.

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Martech Zone e mafai ona tu'uina atu ia te oe lenei 'anotusi e aunoa ma se tau aua matou te fa'atupeina la matou 'upega tafa'ilagi e ala i tupe maua fa'asalalauga, so'oga fa'atasi, ma lagolago. Matou te fa'afetai pe a e aveese lau fa'asalalauga fa'asalalau a'o e va'ai i la matou saite.