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Tulafono-I: Faʻamoemoega-Fausiaina, SaaS, Ao-Faʻatulagaina Maketi otometi

O maketi fa'aonaponei o le maketi fa'akomepiuta. O lona lautele lautele e aofia ai auala i fafo ma totonu, taʻitaʻia faʻavae ma faʻataʻitaʻiga faʻaleleia, ma tagata faʻatau olaga faʻataʻitaʻiga lelei ma polokalame lagolago. Ina ia manuia, e manaʻomia e le au maketi se fofo faʻatauga numera e mafai ona tamaoaiga, fetuutuunai, fesoʻotaʻi ma isi faiga ma meafaigaluega, faʻaogaina, faigofie ona faʻaoga, aoga, ma taugofie.

E le gata i lea, 90 pasene o pisinisi i le lalolagi atoa e laiti, ma e faapena foi a latou au maketi. Ae ui i lea, o le tele o fa'amatalaga fa'aautomatika fa'atautaiga e le'o fuafuaina e fa'afetaui mana'oga o fa'alapotopotoga laiti po'o 'au tau maketi laiti e masani ona maua i totonu o atina'e tetele. Kamupani o loʻo faʻaogaina le faʻatautaia o maketi e vaʻaia le 107% sili atu le faʻaliliuina o le taʻitaʻia.

Tulafono-I luga o Maketiina Faʻaautomatika Fofo Vaaʻiga Lautele

Galue-On tu'uina atu se fa'apolokalame-pei-se-au'aunaga, fofo fa'aautomatika fa'atauga fa'avae ao e mafai ai e tagata maketi ona fa'atasi ma tagata fa'atau i le si'osi'omaga o tagata fa'atau. O lona fa'avae o lo'o fa'amoemoeina e tu'uina atu i kamupani la'ititi ma feololo le taua uma o se faiga fa'aautomatika tulaga tau atina'e e aunoa ma le lavelave ma punaoa IT e masani ona mana'omia.

O le Act-On platform e mafai ai e tagata maketi ona faʻatino faʻasalalauga faʻapitoa tau maketi i luga o upega tafaʻilagi, telefoni feaveaʻi, imeli, ma agafesootai. E aofia ai le gafatia mo le faʻatauina o imeli, sailiga o tagata asiasi i luga o le upega tafaʻilagi, itulau tulaueleele, fomu, taʻitaʻia sikoa ma le faafaileleina, faʻasalalauga faʻasalalau ma suʻesuʻega, polokalame faʻapitoa, suʻega A / B, CRM tuʻufaʻatasia, pulega webinar, ma isi mea.

Ma le Tulafono-I luga, maketiina taumafaiga mafai ona fuaina ma faʻaleleia faʻavae i luga o faigata faʻamaumauga nai lo manava lagona. E faigofie lava ona fai pisinisi:

  • Pulea ma faʻalelei tulaga uma o le tagata faʻatau poto masani;
  • Faʻailoga tau maketi faʻaalu i tupe maua;
  • Suʻesuʻe faʻamoemoega gaioiga mai le amataina o faʻaupuga ma liua i le tapunia faʻatau ma toe fai faʻatau;
  • Lipoti i fa'asalalauga, mai tulaga maualuluga e o'o i fa'amatalaga auiliili.

O le Act-On platform e tu ese mo lona faʻaogaina ma le le mafaatusalia le lagolago a tagata faʻatau: o tagata faʻaoga e masani lava ona faʻagasolo a latou faʻasalalauga muamua i se mataupu o aso (faiga faʻavae e mafai ona umi vaiaso poʻo masina) ma maua le lagolago tuuto (telefoni / imeli) i leai tau faaopoopo.

E faʻapea foi ona tutoʻatasi le Act-On i lona agavaʻa e faʻafetaiaʻia manaʻoga o aso nei tagata faʻatau maketi e ala i le faʻaaogaina o tulaga uma o le malaga a le tagata faʻatau ma faʻatagaina le maketiina e tago i vaega uma o le soifuaga o tagata faʻatau (mai le faʻalauiloa ma le mauaina i le faʻatumauina o tagata ma faʻalauteleina). I se faʻaopopoga, e faʻatagaina ai le au maketi ona tuʻufaʻatasia tusi sili ona lelei ma mea faigaluega ua maeʻa ona latou faʻaaogaina, o lea e i ai le latou fetuʻunaʻiga e faʻapitoa ai a latou faʻasalalauga faʻapisinisi e fetaui ma a latou lava manaʻoga pisinisi.

O su'esu'ega a le Act-On o lo'o fa'aalia ai o polokalame fa'atauga fa'apitoa mo mana'oga o se alamanuia e maua mai ai fa'ai'uga e sili atu le maualuga nai lo i latou e leai. E tusa ai ma lenei mea, na faʻasalalau talu ai nei e Act-On le faʻalauiloaina o le Act-On Industry Solutions, faʻapitoa mo pisinisi eseese, e aofia ai le soifua maloloina, femalagaaʻi, tupe, gaosiga, ma le faʻatau, ma isi mea e oʻo mai. Fuafuaina e tuʻuina atu le faʻaleleia atili o le ROI ma le faʻaogaina vave o le faʻatautaia o maketi, Act-On Industry Solutions e maua ai:

  • lotomalie - Alamanuia-faʻapitoa template mo imeli, fomu, ma tulau itulau ma tele faʻataʻitaʻiga faʻataʻitaʻiga e mafai ona faigofie ona faʻaulufale mai / auina atu i fafo atu o teugatupe;
  • polokalame - Fuafuaina otometi workflows e lagolago tele-laʻasaga faafailele ma punouai faʻagaioiga;
  • tagavai - Avanoa i faʻaputuputuina taunuʻuga taunuʻuga mo maketi gaioiga i le tele o alamanuia.

Galue-I luga o Malamalama Vaaiga

Engagement Insights o se lipoti mea faigaluega e maua ai taimi avanoa i maketiina auiliiliga auiliiliga e ala i le auina atu i fafo ma ola-faafouina template mo Google Sheets ma Microsoft Excel.

E ui lava o faʻamatalaga faʻatautaia faʻatauga ua avea ma mea taua i faʻasalalauga i aso nei, o le puleaina o faʻamatalaga o loʻo avea pea ma luʻitau autu mo le tele B2B maketi, e tusa ai ma se suʻesuʻega talu ai nei. Engagement Insights e faigofie ai ona va'ai, fa'aulufale atu ma fa'asoa fa'amaumauga, lea e mafai ai e tagata maketi ona fa'aleleia ma fa'amalieina a latou fa'asalalauga ma fa'apea fo'i ona fa'afaigofie ona maua fa'amatalaga tau maketi i isi 'au i totonu o le fa'alapotopotoga.

Faʻatauvaʻa maketiga Faʻatino sili ona lelei

74% o kamupani o loʻo faʻaaogaina le maketiina o masini e vaʻaia se ROI lelei ile 12 masina pe itiiti. O kamupani uma lava o le ai ai ni sini tulaga ese e lagolagoina ai ana pisinisi faʻapitoa, ae o loʻo i ai ni faiga sili ona lelei e mafai ona fesoasoani e faʻaogaina le tele o lau faiga faʻaautomatika maketi:

  • Atiaʻe se faʻavae aloaia pulega taʻimua faʻavae o lo'o fa'amatalaina ai le matafaioi ma le so'otaga i le va o nei meafaigāluega fa'atauga taua e ono ma faiga: fa'amaumauga, ta'ita'i fuafuaga, ta'ita'i ta'avale, ta'ita'i agava'a, ta'ita'i faafailele, ma metrics. Ia mautinoa e malilie faʻatau ma maketi i laasaga taʻitasi, ma faʻaaoga le gagana lava e tasi e faʻamatala ai.
  • Faʻasaʻo faiga tau maketi ma sini fa'atasi ai ma le matagaluega fa'atau. O tagata fa'atau e ulufale i le fa'atauga mulimuli ane i le faiga o fa'ai'uga nai lo se isi lava taimi muamua. E moni lenei mea mo kamupani B2B ma B2C. O lona uiga o le maketi e le mafai ona na'o le tu'uina atu o igoa fa'amaonia i le matagaluega fa'atau.
  • Le faletusi otometi maketiina e tatau ona aofia ai mea o loʻo faʻaogaina ai le tagata faʻatau aʻoaʻoina, ma e tatau i le faʻalapotopotoga ona lava le agile e faʻafesoʻotaʻi ma faʻamoemoe i le taimi lava latou te faʻaalia ai le faʻamoemoe e faʻatau.
  • Vaʻai mo faʻasalalauga otometi maketiina e fa'amamafa ai meafaigaluega ma gafatia mo maketi nai lo manaoga IT. O tagata tomai faapitoa tau maketi, ae le o le CIO, e tatau ona taʻitaʻia le masini maketi.

Galue-On 'au'auna i luga o le 3,000 kamupani e amata mai i le lapopo'a mai pisinisi laiti ma le vaeluagalemu i matagaluega o atina'e tetele i pisinisi eseese (e aofia ai auaunaga tau tupe, soifua maloloina, gaosiga, polokalama, aoaoga, ma tekinolosi). O tagata fa'atau i le taimi nei e aofia ai Xerox, Swarovski, le Iunivesite o Ohio, ma le ASPCA, fa'atasi ai ma se tasi o mataupu fa'aoga sili ona fa'amalosia ole LEGO Education.

Tagata faʻatau maketi o loʻo i lalo o le tele o faʻamalosia nai lo se isi taimi muamua e faʻaoʻo ai iʻuga i itu uma o le tagata faʻatau ola. O a matou tekonolosi faʻamalosia tagata faʻatau e faʻaoga faʻamatalaga e unaʻi ai filifiliga ma o loʻo toe faʻafouina le auala e faʻatatau ai faʻailoga ma a latou tagata faʻatau. O lona iʻuga, o tagata faʻatau maketi i aso nei ua sili atu ona tali atu ma aoga, e saofaga sao i le tuputupu aʻe o tupe maua ma le faʻamalieina o tagata. Andy MacMillan, Pule Sili, Tulafono-I Polokalama

Maketi Suʻesuʻega Mataupu Mataupu - Tulafono-I

I le galulue faatasi ai ma faiaoga ma pule mai le K-6 e atiae fofo ma punaoa mo le aʻoaʻoina o potuaoga fefaʻasoaaʻi, na liliu atu le LEGO Education i le maketiina o masini ina ua iloa e le mafai e lana tali imeli maketi ona fua ma le tuputupu aʻe o le kamupani. E le'i umi ae fa'amaonia le Act-On e sili ona fetaui mo mana'oga fa'apitoa a LEGO, fa'afetai i lona tau fetu'utu'una'i ma le malosi e mafai ona sikoa ta'ita'i. Na vave fa'agaoioia - vave maua ai fa'amatalaga i le fa'atauga a le LEGO Education ma fesoasoani i le vaega fa'atauva'a a le vaega e fa'amuamua ta'ita'i sau.

i Galue-On, LEGO Education ua fa'apipi'iina le 14 otometi fa'apolokalame i le tausaga (i luga a'e mai i polokalame imeli tusi lesona muamua e lua), ma ua fiafia nei i se 29 pasene prospect-to-liua fua faatatau.

gaioiga-i-maketiina-otometi-aʻafiaga

Douglas Karr

Douglas Karr o CMO o OpenINSIGHTS ma le na faavaeina le Martech Zone. Ua fesoasoani Douglas i le tele o amataga manuia o MarTech, ua fesoasoani i le filiga tatau o le sili atu i le $ 5 piliona i le mauaina o le Martech ma tupe teufaafaigaluega, ma o loʻo faʻaauau pea ona fesoasoani i kamupani i le faʻatinoina ma le otometi a latou faʻatauga ma maketi. Douglas ose suiga fa'atekinolosi fa'avaomalo fa'avaomalo ma MarTech fa'apitoa ma failauga. O Douglas foi o se tusitala lolomi o le Dummie's guide ma se tusi taʻitaʻi pisinisi.

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Martech Zone e mafai ona tu'uina atu ia te oe lenei 'anotusi e aunoa ma se tau aua matou te fa'atupeina la matou 'upega tafa'ilagi e ala i tupe maua fa'asalalauga, so'oga fa'atasi, ma lagolago. Matou te fa'afetai pe a e aveese lau fa'asalalauga fa'asalalau a'o e va'ai i la matou saite.