Faʻatauga Faʻatau

Iloa Mea Uma, Ia E Mafai Ona E Faia Se Mea Lava: Faʻafefea 6sense Ua Faalavelaveina le ABM Alamanuia

B2B faʻatau ua suia - o aso nei tagata faʻatau e le mailoa, vaevaeina ma tetee. B2B Faʻatau atu ma Faʻatauga taumafaiga taumafaiga faʻaauau pea ona avea ma laʻititi ma le laʻititi aoga a o loʻo faʻatupuina 'au au tau mo se soʻosoʻo faʻaitiitia o manatu o tagata faʻatau ma le lumanaʻi i se ua matua tumutumu ma faʻateleina pisapisao siosiomaga. Ina ia tauva ma manumalo i le aso, B2B tupe maua 'au e manaʻomia le suia o latou auala e faʻaaoga ai le manaʻoga o tagata B2B faʻatau nei

I aso nei B2B faʻatauina laufanua, tagata faʻatau o:

  • lē faʻaigoaina - O le mea moni, na o le 10 pasene o '' upega tafaʻilagi tagata asiasi faʻailoa mai latou lava. 
  • Vaevae - i le averesi, 9.6 tagata e aʻafia i se faʻaiuga masani a le B2B faʻatau mai; 
  • Tetee70 pasene o le faʻatauga taamilosaga ua maeʻa ae le i fegalegaleʻi ma se tagata faʻatau

Lona uiga e faʻatau e le au faʻatau le malaga. Lenei e mafai ona masani ona le fiafia i tupe maua 'au oe ua le mafai ona faʻafesoʻotaʻi ia latou tagata lelei tagata faʻatau i le taimi saʻo, ma le savali saʻo. O le upu moni o; e le o se tagata, galue amio, poʻo le faʻagasologa faʻafitauli - O se faʻamaumauga faʻafitauli. 

O le ki i le fofoina o lenei faʻafitauli o le faʻaaogaina o le AI ma le Big Data e tuʻuina ai tupe maua i ni au e sili atu ona maeʻa le ata o le tagata faʻatau malaga, o loʻo maua ai se malamalamaʻaga i galuega e lua e le iloa ma faʻalauiloa. Lenei manaʻomia alu ese mai cobbling faʻatasi niche talosaga ma inivesi i se malamalamaaga tulaga mafai ona puʻeina ma auʻiliʻiliina le talafeagai faʻamatalaga e talanoa ai le auala tagata faʻatau aso nei faʻatau (le mailoa, fragmented, tetee). 

Sa i ai sa matou Fit Modeling application, o se Intent Detection Detection, ma o le mea moni sa matou faʻaalia faʻasalalauga. E ala ile 6sense na mafai ai ona matou tuʻufaʻatasia uma na mea i le tasi tulaga e fesoʻotaʻi i totonu o vaega eseʻese ina ia matou maua se ata atoa o le mea o tupu.

Nick Ezzo, VP o Manaoga Tupulaga, Sage Intacct

Tauva ma Manumalo ile 6sense

6sense na fuafuaina mo aso nei faʻavae faʻatau Sales ma Maketi 'au, faʻaavanoaina ia i latou le agavaʻa e faʻailoa ai le le faʻatauina amio, faʻamuamua taimi ma paketi faʻavae luga tala i maketi, ma manumalo tetee tagata faʻatau e ala i le faʻatinoina o le tagata lava ia, tele-auala faʻataʻitaʻiga fua.

6sense SmartPlays ABM Orchestration

O le agavaʻa e aoina, fesoʻotaʻi ma faʻaaoga le Customer Insights o le ki i le manuia o le ABM. Ole toʻatele e suʻea ABM tekinolosi amata ile fesili pe o le a le oloa poʻo le tulaga e mafai FAIA; o le a le atoa vaega seti. Latou tatau ona fesili pe faʻafefea ona faʻaaogaina le Insight Data Data e mafai ai ma faʻamalosia na agavaʻa. Ma e ui lava matou te talitonu 6sense o le a mulimuli ane laveaʻiina le sili ona maeʻa foliga seti luga o Sales ma Maketiga, o le faʻavae e tatau ona fausia i luga o le AI-Driven Customer Insights, pe leai se logo poʻo ni faʻai o lona uiga. Ole mafuaʻaga e amata ai le matou laina laina Iloa Mea Uma - o la matou misiona o le tuʻuina o le paoa o AI ma Big Data i tua atu o Sales ma Maketiga faʻapitoa polofesa aua a matou faia lena mea, matou te talitonu e mafai ona latou 'Faia Se Mea (toeitiiti lava).

Latane Conant Chief Marketing Officer i le 6sense

O le faʻavae o le ABM o le a matuaʻi faʻaleleia le faʻatulagaina, taimi, ma le faʻatulagaina o oe lava. Lenei e manaʻomia se ata atoa o lau tagata faʻatau faʻatau malaga, e aofia ai le le mailoa gaioiga o lea ua avea nei ma tele o le B2B faʻatau malaga. 6sense taʻua lenei o lau Faʻatumu Faʻapogisa.

B2B Faʻapogisa Pogisa
abm maketiga faʻatau

6sense Tagata faʻatau o loʻo faʻaaogaina le tulaga e fua lelei ai a latou taumafaiga a le ABM, faʻatinoina le anoanoaʻi o faʻaoga mataupu i luga uma o Maketiga ma Faʻatau. 

O le Faʻamaoniga o i ai i le iʻuga mo Tagata Faʻatau

6sense tagata fa'atau o lo'o seleseleina fa'amanuiaga ole AI-powered Account Based Orchestration, fa'atasi ai ma fa'ai'uga moni e pei o le 40%+ fa'ateleina avanoa, lapo'a fa'atauva'a fa'atau, fa'avavevave fa'atauga, ma maualuga maualuga tau manumalo. O se tasi o tagata fa'atau o le PGi, o se ta'ita'i o le lalolagi i le galulue fa'atasi. E tatau ona iloa e PGi 

  • Faʻafefea ona vaʻaia latou lava i se vevesi, faʻatauvaga maketi 
  • Faʻafefea ona taulaʻi a latou taumafaiga a le ABM i tala e taua
  • Faʻafefea ona mautinoa le vavalalata vavalalata i le va o Maketiga ma Faʻatau

O le fa'aaogaina o le 6sense na mafai ai ona latou taula'i atu taumafaiga i fa'amatalaga i le maketi ma tu'uina atu fa'amatalaga moni i le Fa'atauga e fa'amautinoa ai le sa'o ma le fe'au na o'o atu i fa'amoemoe i le amataga o le fa'atauga. O lea na iu ai i se 68 pasene pasene i taimi-i-fesoʻotaʻiga, o le 77 pasene faʻaopoopoga i win win, ma le 9X faʻateleina i le averesi o le aofaʻi o le tau.

6sense tagata faʻatau foi e mafai ona faʻataʻitaʻia a latou feʻau faʻavae i luga o mea tagata faʻatau moni popole ma o loʻo galue malosi suʻesuʻe. Ala o Faasalalauga, o le faʻatau faʻatupeina tulaga tulaga taʻitaʻi i Evolved Selling ™, na manaʻo e faʻateleina le tulaga lelei ma le aofaʻi o teuga tupe sau i la latou 'upega tafaʻilagi. Na latou fia iloa:

  • O fea tala na o mai i luga o la latou 'upega tafaʻilagi igoa, ma o ai na sailia a latou tali ae le o asiasi i la latou' upega tafaʻilagi - aka tatala latou Pogisa Faʻafiafiaga
  • O a autu autu tala i maketi popole e uiga i luga o faʻamoemoe faʻailoga
  • Faʻafefea ona faʻatatau a latou polokalame ABM ad ia sili atu ona oʻo atu tala i a latou Pogisa Faʻafiafiaga
  • Lea personas e faʻatutuina ma a latou ABM faʻaaliga faʻasalalauga

E ala i le tatalaina o latou Pogisa Faʻafiafiaga ma malamalama i faʻatauga amio faʻavae faʻamoemoe faʻailoga, Mediafly na mafai ona maualuga-taulaʻi o le ABM faʻaaliga faʻasalalauga i tala saʻo ma tagata, ma mafua ai 10X sili atu kiliki-ala fua i faʻapitoa tauiviga, ma se 10X ma faʻateleina i totonu avanoa

iʻuga

O faʻatauga ma faʻatauga faʻalapotopotoga o loʻo vaʻai e faʻaaoga se auala e faʻaaoga lelei ma fua ai le ABM e tatau ona mafaufau i le 6sense Teugatupe Faʻavaeina Orchestration Platform, Faʻamalosia e AI, nai lo le tuʻufaʻatasia faʻatasi faʻamaumauga faʻamaumauga, 3 pati vaega, ABM faʻaalia faʻasalalauga tekonolosi, ma auiliiliga. AI-driven malamalamaga mautinoa o le 6sense fausaga e tuʻuina atu le feau saʻo i le tagata saʻo i le taimi saʻo ma maua ai le vaʻaia i le atoa faʻatauga a le tagata faʻatau - ae maise lava le gaioiga o loʻo tupu e le faʻailoaina e tele B2B Sales ma Maketi 'au e misia. 

Le talitonu i ai? Amata tatala le taimi nei lau pogisa faʻatumu!

Douglas Karr

Douglas Karr o CMO o OpenINSIGHTS ma le na faavaeina le Martech Zone. Ua fesoasoani Douglas i le tele o amataga manuia o MarTech, ua fesoasoani i le filiga tatau o le sili atu i le $ 5 piliona i le mauaina o le Martech ma tupe teufaafaigaluega, ma o loʻo faʻaauau pea ona fesoasoani i kamupani i le faʻatinoina ma le otometi a latou faʻatauga ma maketi. Douglas ose suiga fa'atekinolosi fa'avaomalo fa'avaomalo ma MarTech fa'apitoa ma failauga. O Douglas foi o se tusitala lolomi o le Dummie's guide ma se tusi taʻitaʻi pisinisi.

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